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Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting
Healthcare Social Media and Digital Health
how to effectively connect, communicate, and
collaborate to make a positive impact
Vandna Jerath, MD, FACOG August 30, 2015
#HCSM #HIT #EHR #GreenwayENGAGE
#digitalhealth
optimawomenshealthcare.com | @optimawhc
drjerath.com | @drjerath
optimavitalitymd.com | @optimavitality
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
General Info
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Vandna Jerath, MD
Ob/ Gyn physician, FACOG - Board-Certified
Private practice - 17 years
Optima Women’s Healthcare
Full scope obstetrics & gynecology
Optima Vitality MD
Wellness practice
Enjoy education and community outreach
Promote patient education, engagement, and empowerment
Personalized medicine
Disclosure – no affiliations
Local social media expert , pioneer, and resource – well-established in Colorado
Active user , passionate advocate, interest in digital health
Presentations/Consulting
Medical societies, hospitals, 4corners MGMA, Colorado ACOG, colleagues, practice managers, case studies
Websites
Drjerath.com
Optimawomenshealthcare.com
Optimavitalitymd.com
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Objectives
Discuss healthcare social media, the variety of platforms, and why it is so important
Discuss how social media impacts healthcare and digital health and how to benefit from social networking.
Discuss how to grow a practice and promote other healthcare objectives via word of mouse.
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Revolution
Photos: stock photos from Dollar Photo Club
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
What is Social Media?
A cocktail party or networking event
Microblogging or “small talk”
Collaborative online networking and communication
Starting a conversation
Developing a relationship
Maintaining communication
60-90% people use internet for health related information
Usage
Personal vs professional
Here to stay – NOT A TREND
Strong growth and future
Time to get on board
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Why use #HCSM?
Networking
Connect
Communicate
Collaborate
My practice philosophy
Be educated
Be engaged
Be empowered
Who?
Community
Colleagues
Healthcare Providers
Patients
Anyone & Everyone
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Inspiration
“Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO
http://blogs.zappos.com/blogs/ceo-and-coo-blog/2009/01/25/how-twitter-can-make-you-a-better-and-happier-person “Transparency & Values: Twitter constantly reminds me of who I
want to be, and what I want Zappos to stand for” “Reframing Reality: Twitter encourages me to search for ways to
view reality in a funnier and/or more positive way” “Helping Others: Twitter makes me think about how to make a
positive impact on other people’s lives” “Gratitude: Twitter helps me notice and appreciate the little
things in life”
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
Social Media and Internet Statistics
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Statistics
Source & Image : Digital Statshot by Simon Kemp on http://wearesocial.net/tag/statshot/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic: http://www.mediavisioninteractive.com/blog/social-media/evolution-social-media/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic: http://www.mediavisioninteractive.com/blog/social-media/evolution-social-media/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Evolution of Social Media
Source and Infographic: http://www.mediavisioninteractive.com/blog/social-media/evolution-social-media/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Growth and Reach of Social Media
To reach 50 million users
Radio - 38 years
TV - 13 years
Internet - 4 years
Facebook – less than 6 months
Source: Douglas Idugboe at http://Smedio.com
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Growth and Reach of Social Media
Social Media Now Facebook - 1.49 billion users Twitter - 1 billion users ( 316 million active) Linked In - 380 million users YouTube – 1 billion users Google+ - 300 million users Pinterest – 72.8 million users Instagram – 300 million users Blogs - 273 million Other - My Space, Flickr, Yelp, Yammer, Snapchat, Vine,
Vimeo, Periscope, Meerkat, Tumblr, Reddit Medical – Sermo, Doximity, Doctors Hangout, Share
Practice
Source: Social Media Sites directly, statista.com, & expandedramblings.com
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
A Day In the Internet
Infographic
Demonstrates the power and reach of the internet
Source: MBAonline.com
http://www.adweek.com/socialtimes/files/2012/03/internet-day.jpg?red=at
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Hospital Usage
U.S. Hospitals that use Social Networking tools 1,576 Hospitals total 718 YouTube Channels 1302 Facebook pages 1009 Twitter Accounts 653 LinkedIn Accounts 1080 Four Square 212 Blogs
6,550 Hospital Social Networking Sites
Source: Ed Bennett, University of Maryland Medical System
Source: http://socialmedia.mayoclinic.org/hcsml-grid/
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
Healthcare Social Media Tips
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Types of Social Media
Linked In
YouTube
Google +
Four Square
My Space
Flickr
Tumblr
Yelp
Yammer
Blogs
Vine
Vimeo
Periscope
Meerkat
Website
Slide Share
Medical Sermo
Doximity
Share Practice
Doctors Hangout
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Why Use Social Media? My Top 10 Reasons
Patient education, engagement, and empowerment Branding Marketing/Growth Community outreach Transparency/Credibility Patient loyalty and satisfaction Self-education and professional learning Networking/Messaging Direct Access – physician and patients Innovation/Interaction
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Social Media Usage
Facebook Facebook.com/drjerath
Facebook.com/optimawhc
Twitter Twitter.com/drjerath
Twitter.com/optimawhc
Twitter.com/optimavitality
YouTube Youtube.com/doctorjerath
Linked In Linkedin.com/in/drjerath
Linkedin.com/company/optima-women's-healthcare
Google + Goggle.com/+drjerathMD
Google.cm/+OptimaWomensHealthcareParker
Pinterest Pinterest.com/drjerath
Pinterest.com/optimawhc
Pinterest.com/optimavitality
Instagram Instagram.com/drjerath
Instagram.com/optimawhc
Vine Vine.co/drjerath
Slide Share Slideshare.net/VandnaJerathMD
Blog Drjerath.com
Website Optimawomenshealthcare.com
Optimavitalitymd.com
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Content & Tips
Women’s health My ob/gyn practice Baby photos (with patient
consent)
Pregnancy tips Medical issue in the news General medicine New service lines New clinical procedures Healthcare reform
Health awareness promotion
Trivia – OptimaWHC Healthe-Challenge
Polls Contests Sports Politics World news Fashion
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and Medical Practices Be a source of health tips or medical news
Answer a medical question in general terms, suggest an appointment
Answer common questions coming in to the office
Answer a patient billing complaint
Always thank patients for endorsements (it encourages more)
Show benefits and answer questions about a therapy
Show a specific expertise
Show a new or improved piece of technology
Show an educational video
Introduce or recognize doctors and staff
Show some personality of your office
Offer an educational or inspirational contest on Facebook
Ask a question with Facebook’s polling function
Make a seasonal or short-time offer
Promote your patient portal or blog
Show community spirit — let your page be a neighborhood bulletin board
Source: Jeff B. Copeland 12/2011
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Costs & Investment
FREE? Time is money
Time investment Full-time ob/gyn, patients come first 3 months solid to get started Maintenance 1-2 hours/week
Minimal website and blog hosting fee < $20/month
Marketing Most practices 5-10% of revenue I spend < $1000/year
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Success One of the first physicians locally with extensive social
media involvement
Over 10000 social media connections
New physician in new market/community
Marketing and growth opportunity
New patients
Building practice I desire
Creating a brand and credibility
Develop and maintain loyalty
Provide transparency
Patient and community outreach and education
Ability to be a resource
Patient interaction and word of mouse
Direct physician access
Positive image
Exponential growth
Increased online visibility
Higher SEO
Network with other colleagues
Collaboration
New opportunities
Considered a local #hcsm expert and pioneer
Writing articles, interviews, blogs, presentations, consulting
Staff involvement
FUN and FULFILLING
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My ROI
15%
10%
30%
45%
Patient Referral Sources
COG Patients
Print/Other
Referrals
Social Media
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
My Positive
Experience & Exposure
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Media Coverage
Doctor heads to social media to find patients
9News Video
Profile story by Cheryl Preheim
November 4, 2011
http://on9news.tv/sjozH2
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Greenway Health
Engaging customers, vendors, partners, and patients
Client testimonials, case studies, and showcasing events that can all be shared on social media
Providing education, updates, and new innovation
Building partnerships
Photos: courtesy of Greenway Health
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook.com/greenwayhealth
Photos: courtesy of Greenway Health
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Greenwayhealth.com
Photos and Information : courtesy of
Greenway Health
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPageTODAY – Yelp Phenomenon
MedPageTODAY article by Molly Walker Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPage TODAY – Yelp Phenomenon
MedPageTODAY article by Molly Walker Source: http://www.medpagetoday.com/PublicHealthPolicy/GeneralProfessionalIssues/47640
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
MedPage TODAY – Dr. Google
Source: MedPageTODAY article by Molly Walker http://www.medpagetoday.com/PracticeManagement/InformationTechnology/50022
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Doctors and Social Media: should the two mix?
Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Doctors and Social Media: should the two mix? Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima
Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this.
I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath.
Source: http://www.examiner.com/article/doctors-and-social-media-should-the-two-mix
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and Medical Practices
Source: Jeff B. Copeland 12/2011
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Facebook Tips for Doctors’ Offices and Medical Practices
Source: Jeff B. Copeland 12/2011
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Physician Social Media Users Say ROI is Real
Source: http://www.fiercepracticemanagement.com/story/physician-social-media-users-say-roi-real/2011-11-09#ixzz1dEhSzw9S
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
Healthcare Social Media Do’s & Don’ts
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Getting Started & Simple Steps
Getting started Do not be overwhelmed
Can be done on your own
Inexpensive
Investment of time
Use local resources
Social Media course
Professional internet, SEO, marketing companies
Read blogs and advice on the internet
Try it, experiment and learn
Keep learning
Work in progress
Have fun – it is NOT a chore
Simple Steps Set-up Google alert
Set-up Google analytics
Setup Google + page
Use hashtags (#HCSM, #HIT, #EHR , #ENGAGE15, #digitalhealth)
Set-up website
Identify who can manage your social media
Have a social media policy
Encourage the physicians to participate
Start with a Facebook practice page and tell your patients
Expand from there
Rotate content on your sites
Engage your audience
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Advertise your Social Media
Business Cards
Marketing
Tell patients
Newsletters
Emails
Postcards
Brochures
Patient Portal
Flyers
Encourage participation
Encourage staff
Create engagement and interaction
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Your Concerns
HIPAA compliance
Patient interaction
Patient consent – Sample form by Michelle Harden, ESQ of Messner & Reeves
Email: [email protected]
Boundaries
Medical Advice
Ethical Standards
Time consumption
Management of social media
Getting started
ROI
Online reviews
Reputation management
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Top 10 Tips
Be yourself and be personable Share, share, and share Keep professional and ethical boundaries (maintain HIPAA) Know why you are doing this and what your goals are Know your audience Engage your fans, patients, followers, supporters, & friends Be a resource, leader, and expert Listen, ask, acknowledge, and respond (don’t be self-
absorbed) – keep learning Keep branding and marketing ALWAYS stay positive
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Do’s & Don’ts From ACOG
Do’s
Always maintain your professionalism
Be careful with humor and political opinions
Speak in lay terms patients and consumers will understand
Ask your employer and/or hospital if it has social media guidelines you must follow
Consider creating a social media policy for your practice
Ask your professional liability carrier if it has social media coverage or guidelines
Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media Do’s & Don’ts From ACOG
Don’ts Don’t discus patients online, even in general terms
Don’t give medical advice (2/2015 committee opinion says medical information ok)
Don’t post photos of patients or babies (debatable – obtain permission/consent, not mentioned in 2/2015 committee opinion)
Don’t post anything you don’t want the entire world to read. Everything you do and say online is public.
Don’t “friend” your patients on Facebook. If you have a personal Facebook page, consider creating a separate professional one. (left at physician discretion in 2/2015 committee opinion)
Don’t spend too much time directly promoting your practice. Social media is about having a conversation, so limit self-serving practice promotions such as “We have 4-D fetal ultrasound at our downtown location!”
Source: http://www.acog.org/-/media/ACOG-Today/acogToday201211.pdf http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-Liability/Professional-Use-of-Digital-and-Social-Media
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Social Media 101
Cheat sheets and general info HubSpot.com
Marketo.com
SocialMediaExaminer.com
MariSmith.com
Mashable.com
Provide email address to download resources
Cover Photo Sizes (2015) Facebook: 851 px wide x 315 px tall
Twitter: 1,500 px wide by 500 px tall
LinkedIn: 646 px wide x 220 px tall
Google+: 2,120 px wide x 1,192 px tall
YouTube: 2,560 px wide x 1,440 px tall Desktop Banner: 2,560 px wide x 473 px tall
Source and Photo: http://blog.hubspot.com/marketing/social-media-cover-photo-sizing-cheat-sheet
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
Impact on Healthcare and Digital Health
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Mayo Clinic – MCCSM & SMHN
“At Mayo, we believe individuals have the right and responsibility to advocate for their own health, and it's our responsibility to help them use social networking tools to get the best information, and connect with providers as well as one another.”
Mayo Clinic Center for Social Media (MCCSM)
Social Media Health Network (SMHN)
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health – What is it?
“Digital Health is the collaborative integration of disparate technologies into Healthcare to prevent, diagnose, treat, and manage diseases and to encourage, measure, track, and support wellness. It is – above all – about people, not things.” –Phil Baumann
Source & Photo: http://healthissocial.com/digital-health/the-definition-of-digital-health/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health - Definition
“Digital health is the convergence of the digital and genomic revolutions with health, healthcare, living, and society. Digital health is empowering people to better track, manage, and improve their own and their family’s health, live better, more productive lives, and improve society. It’s also helping to reduce inefficiencies in healthcare delivery, improve access, reduce costs, increase quality, and make medicine more personalized and precise”. – Paul Sonnier
Source: http://storyofdigitalhealth.com/definition/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Educated, Engaged, & Empowered
“Blockbuster Drug Of The Century – An Engaged Patient” --Leonard Kish “Healthcare must be built on a foundation of Health IT-supported care
coordination and patient engagement, there is no other way to consistently and quickly scale improvements and care, and to accelerate the overall learning of the health care system.” --Leonard Kish
“By empowering individuals to engage in their own health, we can build a preventive care system in America.” --Elizabeth Holmes
“Digital and social media are not only acceptable for the modern practicing physician, but have become necessary elements for relating to patients and practicing medicine. Knowing how to monitor your digital presence and practicing low-risk behavior will substantially assist you in limiting your professional online exposure to liability. “ --ACOG committee opinion 2/2015
Source: http://www.hl7standards.com/blog/2012/08/28/drug-of-the-century/
https://theranos.com/ http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-Liability/Professional-Use-of-Digital-and-Social-Media
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Celebrity Power
Angelina Jolie and genetic testing for hereditary breast and ovarian cancers with BRCA 1 & 2 and CA-125.
Source: http://www.nytimes.com/2013/05/14/opinion/my-medical-choice.html http://www.nytimes.com/2015/03/24/opinion/angelina-jolie-pitt-diary-of-a-surgery.html?_r=0 http://time.com/3450368/the-angelina-effect/
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Celebrity Power
FDA Admonishes Diclegis & Kim Kardashian for Instagram post Source:
http://www.forbes.com/sites/davidkroll/2015/08/11/fda-spanks-drug-maker-over-kim-kardashian-instagram-endorsement/ http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/EnforcementActivitiesbyFDA/WarningLettersandNoticeofViolationLetterstoPharmaceuticalCompanies/UCM457961.pdf
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Be a #HCSM Celebrity
Share your healthcare expertise and voice
Be a #HCSM influencer
Don’t fear social media – it is for the greater good
Lots of healthcare providers and physicians on social media making a difference in digital health.
No comprehensive list.
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Positive #HCSM Physician Influencers
A few examples and some of my favorites @kevinmd – Kevin Pho, MD
@atul_gawande – Atul Gawande, MD
@erictopol – Eric Topol, MD
@drseisenberg – Steven Eisenberg, MD
@seattlemamadoc – Wendy Sue Swanson, MD
@drromila – Romila Mustaq, MD
@healthcarewen – Wen Dombrowski, MD
@doctor_v – Bryan Vartabedian, MD
@drjengunter – Jennifer Gunter, MD
@drmikesevilla – Mike Sevilla, MD
@drves – Ves Dimov, MD
@bob_wachter – Bob Wachter, MD
@endogoddess – Jen Dyer, MD
@hjluks – Howard Luks, MD
@drleanawen – Leana Wen, MD
@hrana – Hisham Rana, MD
@glevin1 (+GaryLevin) – Gary Levin, MD
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Positive Digital Health Influencers
Nonphysician examples @ahier – Brian Ahier
@epatientdave – Dave deBronkart
@susannahfox – Susannah Fox
@paulsonnier - Paul Sonnier
@johnnosta – John Nosta
@halletecco – Halle Tecco
@healthythinker – Jane Sarasohn-Kahn
@leonardkish – Leonard Kish
@danamlewis – Dana Lewis
@nicolaziady – Nicola Ziady
@healthissocial – Phil Baumann
@internetmeds – John Bennett
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health Examples
EHR companies Our favorite – Greenway Health
Greenway Marketplace
Engagement/Interaction ZocDoc
iTriage
Patient portals
Wearable technology Apple Watch
FitBit
Google Glass
Smart phones
Apps
BP monitoring/EKG/diabetes testing
Blood testing Theranos
Genetics/Genome testing 23 & me – ancestry DNA testing
Personalized medicine Drug tolerance
Gene testing
Public health information Text4Baby
Glucose/Insulin monitoring
Telemedicine
Photo: stock photo from Dollar Photo Club
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Digital Health Unicorns
@halletecco posted on twitter 8/25/2015
Missing EHR company?
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Future of HCSM & Digital Health
More physician involvement
More hospital involvement
More patient interaction and communication
Patient clinical feedback (e.g. BP & glc monitoring) & group patient education
More collaborative networking (healthcare providers & patients)
Telemedicine
E-Patient engagement
Medical and healthcare apps
Direct healthcare and medical advice
Medical news
Medical surveys
Medical marketing
Referrals
Emergency and disaster information
Public health information
Genome testing
Personalized medicine
Patient empowerment
http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/
#HCSM
#HIT
#EHR
#GreenwayENGAGE
#DigitalHealth
Resources
Greenway Health ENGAGE | Green PC & GOBUG User Group Meeting | 8/30/2015
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Professional Resources
ACOG
ACOG Committee Opinion (Feb 2015): Professional Use of Digital and Social Media
http://www.acog.org/Resources-And-Publications/Committee-Opinions/Committee-on-Professional-Liability/Professional-Use-of-Digital-and-Social-Media
Social Media Guide (Nov 2012)
http://www.acog.org/~/media/ACOG%20Today/acogToday201211.pdf
Social Media Professionalism Video
http://www.youtube.com/watch?v=3N8A5LMlego
Social Media Blog Article
http://acogpresident.org/?tag=social-media-professionalism
CDC
http://www.cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
AMA
http://www.ama-assn.org/ama/pub/meeting/professionalism-social-media.shtml
Mayo Clinic
http://socialmedia.mayoclinic.org/learning/social-media-residency
Bringing the Social Media Revolution to Healthcare - Book
FSMB
http://fsmb.org/pdf/pub-social-media-guidelines.pdf
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
My Favorite Resources
Socialmedia.mayoclinic.org Smedio.com Socialmediaexaminer.com Blog.Hubspot.com Marketo.com Healthissocial.com Business.twitter.com Facebook.com/business
KimGarst.com Mashable.com MariSmith.com Chrisbrogan.com Problogger.net Copyblogger.com Kevinmd.com Canva.com
Greenway Health ENGAGE 2015 | GreenPC & GOBUG User Group Meeting | 8/30/2015
Contact Information
Vandna Jerath, MD Optima Women’s Healthcare
Optima Vitality MD
Sierra Medical Office Building
Parker Adventist Hospital Campus
9399 Crown Crest Blvd, Suite 450
Parker, CO 80138
303.805.1807 P | 303.595.5390 F
optimawomenshealthcare.com
optimavitalitymd.com
drjerath.com
Email - [email protected]
Presentation - http://www.slideshare.net/VandnaJerathMD