RSNA 2014 Hands-on Introduction to Social MediaTips/Tricks and Useful Articles

Powerpoints and additional resources will be available at http://bit.ly/RSNASocialMediaIntro

Facebook● Articles:

○ How doctors can use Facebook responsibly ○ Physicians and Facebook: 7 Reasons to Get Social

Twitter● Use lists to organize your Twitter feed and make it easier to consume the information

you want to consume.● Not sure who to follow? Look at who other people follow. ● Don’t forget to use hashtags when searching or posting about topics.● Articles:

○ Speaking Out on Social Media (Health Imaging) ○ Twitter 101: A Beginner's Guide ○ The Beginner's Guide to Twitter

LinkedIn● Have the right profile picture. Typically, a professional headshot would be best.● Complete your entire profile in a way that emphasizes your skills and talents. Adding a

profile headline and summary will make the profile really stand out.● Join and be active in LinkedIn groups.● Articles:

○ Job Search and Networking: LinkedIn Basics ○ 10 Tips To A More Professional LinkedIn Profile ○ 10 Top LinkedIn Tips, Tricks

Image Sharing (Instagram & Figure 1)● Make sure to remove all identifying info (name, MRN, DOB, dates of service)● Images must be square to post to Instagram (these apps can also add arrows)

○ Android: no crop square pic for IG (arrows in “Effects” → “Stickers”)○ iOS: Squaready (arrows in “Advanced Editing” → “In-App Editor” → “Stickers”)

● More info on Instagram in Radiology: Education Exhibits INE109 “Teaching Radiology Using Instagram” & INE112 “Using Social Media to Help Promote a Radiology Dept”

● Articles:○ Can You Post to Instagram from Desktop? 5 Options to Try ○ Think about copyright before using Figure 1 (and Instagram and Pinterest) ○ 30 Reasons to Market Your Business on Pinterest in 2014 ○ Quirky, squirmy x-rays: Where to draw the line?

Social Media and Analytics for your Practice● Designate team to help facilitate, manage content, and execute social media plan● Utilize third party software such as Hootsuite, TweetDeck, etc. to manage multiple social

media accounts● Facebook, Linkedin, Twitter, YouTube, Hootsuite all offer analytics functionality to track

traffic and success of promotion/messaging/marketing efforts● Articles:

○ The Benefits of Social Media for Your Medical Practice ○ Medical Social Media; HootSuite Helps University Engage Med Students ○ Best Social Media Tools for Medical Practice Marketing: Share/Publish/Monitor ○ Successful Social Media Campaigns in Radiology

Twitter followers list Instagram List@RadiologyACR @CincyKidsRad@RSNA @RadiologyACR@ARRS_Radiology @Radiopaedia@SIIM_Tweets @Radiology85@RADPAC @heniekoh

@RichDuszak@DrGMcGinty Pinterest Pinners List@Jim_Rawson_MD topicsinrad@radhelper radiopaediaGarryChoy radiologypics@shadowdoc@NULall@rasushrestha@MattHawkinsMD@GregMogel@LLALO@TirathPatelMD