A NEW BEGINNING

The FitVest® is a non-exercise activity thermogenesis (NEAT) product that monitors,

optimizes, and gamifies daily life.

The Problem• Most people are naturally lazy and extremely busy• 70% of Americans are

overweight or obese• People need a low-

commitment means of exercising that actually

works!

FITVEST is the Ultimate Solution

• Non-Exercise Activity Thermogenesis (NEAT)

– Imagine working out and not having to do anything intense or painful

– But really it works:

• Weight-bearing endurance exercise not only burns fat but it strengthens the heart, muscles, brain, bone density, increases concentration, and slows the ageing process

• Frequent hypergravity conditioning, postural adjustment, and “fidgeting” burns calories long-term… whether you know it or not

• AND NOW… we are also able to monitor, optimize and gamify the casual experience of daily living

Core Concepts Contoured Modularity Load-Carriage Hypergravity Conditioning (Endurance Resistance Training) Self-Quantification Electrical Muscle Stimulation Interoperability Real-time Biofeedback Mindfulness (Concentration)

Possible Design for Men and Women

Target Audience & Sales Market• A low input fitness solution for people 18-

years and older that actually yields results, whether at-home or away

• The next craze in the $ 26.4 billion fitness equipment industry

• Advantage over the booming “connected fitness” device industry; “Fitness-as-Lifestyle” trend

• Fitness sector continues to grew at an average annual rate of 2.3-3.0% despite “Great Recession”

Financial Request & Investment Opportunity

• $5,000 – Construction of modularized, contoured weight-vest without digital technology

• $5,000 – Computer hardware/software, biosensory equipment, electromyostimulation system

• $40,000 – Computer and electrical engineering

• $50,000 – Interoperability, App development, computer programming

---------------------------------------------------------------------------------- ≈$100,000

Future Plans – Next Steps

• Build physical prototype of modularized, contoured weight-vest without digital technology

• Use potential client semi-structured interviews and feedback for conceptual framework when building prototype