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Energy Drinks Market in the US 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Energy Drinks Market in the US 2015-2019,
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Key Trends
Technavio’s Senior Analyst says, “Changing consumer lifestyles with increasing work pressure and stress contribute to market growth. People's busy schedules mean they look out for convenient options, which has increased the demand for energy drinks. A rise in public awareness of energy drink brands and their variants also propels market growth.”
• Energy drinks are a category of non-alcoholic beverages that contain stimulants such as caffeine in combination with numerous other ingredients such as taurine, methylxanthines, amino acids, herbal extracts, and vitamin B, which provide consumers with an energy boost. Energy drinks, which are often slightly carbonated, deliver instant energy as well as physical and mental stimulation.
• Technavio's analysts forecast the energy drinks market in the US to grow at a CAGR of 11.42% in terms of revenue over the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Energy Drinks Market in the US 2015-2019
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Vendors
To understand the vendor landscape and for a full list of vendors view our report:
Energy Drinks Market in the US 2015-2019
Coca-Cola
Monster Beverage
PepsiCo
Founded in 1886, Coca-Cola is headquartered in Atlanta, Georgia, US. It is a leading beverage corporation in the world that manufactures and markets non-alcoholic beverages, beverage concentrates, syrups, and finished sparkling and still beverages.
Monster Beverage was incorporated in 1990 and is headquartered in Corona, California, US. The company develops, markets, and distributes alternative beverages in the US and internationally.
PepsiCo was founded in 1965 and is headquartered in New York, US. The company produces and markets a range of food and beverages in over 200 countries and territories.
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Market Landscape
• Attractive advertising and marketing strategies by vendors to sell their products is increasing the popularity of energy drinks among consumers.
• Major energy drink companies are launching different varieties and flavors of energy drink to attract consumers, especially young people.
• The introduction of new products and natural ingredients in energy drinks is a major growth factor.
• However, harmful effects of the constituents of energy drinks, particularly caffeine, are a major cause for concern which will have a negative impact on market growth in the coming years.
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Key Buying CriteriaGuest BloggersParameter Details
Taste The taste of the energy drink should allow consumers to differentiate between similar products.
IngredientsThe ingredients used to formulate the energy drink and its benefits to consumers. The use of poor quality ingredients has increased public concerns.
Price The cost of the energy drink available in the market. These drinks should be reasonably priced.
Brand Brand image and value of different energy drinks and their variants should be good.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Energy Drinks Market in the US 2015-2019
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