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New Device Technologies: Issues and Opportunities Eugene Salole PhD MPH Principal Value-Based Access Pty Ltd, Sydney Conjoint Associate Professor, Faculty of Medicine, UNSW Future of Health Policy Reform Summit, Sydney, 26 th -27 th October 2015

Dr. Eugene Salole, Faculty of Medicine, UNSW

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Page 1: Dr. Eugene Salole, Faculty of Medicine, UNSW

New Device Technologies: Issues and Opportunities

Eugene Salole PhD MPH

Principal

Value-Based Access Pty Ltd, Sydney Conjoint Associate Professor, Faculty of Medicine, UNSW Future of Health Policy Reform Summit, Sydney, 26th -27th October 2015

Page 2: Dr. Eugene Salole, Faculty of Medicine, UNSW

DISCLAIMER

Opinions expressed

in this presentation

are entirely personal.

2

Page 3: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical device/Medical technology/Medtech

• A product intended to be used for diagnosis, prevention, monitoring, alleviation, compensation or treatment of injury, disease or deficiency in anatomical or physiological processes – and which does not achieve its intended action by pharmacological or physiological means

Page 4: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical devices in Australia

• 2% of AUD$210+ billion global market for medical technology

• Over 75% of medical devices used are imports

– Over 35% from the USA; about 30% from Europe

• Sophisticated healthcare market - relatively fast adoption of new technology

• Over 41,000 medical devices currently licensed by TGA for supply

Page 5: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical devices in Australia

• About 655 companies, 55 listed on the ASX

– 30% had innovative activity in 2013, cf. under 25% for all Australian businesses*

– AU ranked 13th in medtech patents globally, comparable to China

• Over 50% of Australian companies grown from start-ups

*http://www.abs.gov.au/AUSSTATS/[email protected]/ Latestproducts/8158.0Appendix12012-13?opendocument&

tabname=Notes&prodno=8158.0&issue=2012-13&num=&view=; accessed 24/10/14

Page 6: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical devices in Australia

• About AUD$2 billion worth of product annually

• Growing at 15% a year

• Sector employs over 19,000

– 50+% tertiary educated

– 20+% with postgraduate qualifications

*http://www.abs.gov.au/AUSSTATS/[email protected]/

Latestproducts/8158.0Appendix12012-13?opendocument& tabname=Notes&prodno=8158.0&issue=2012-13&num=&view=;

accessed 24/10/14

Page 7: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical devices: issues*

• Value propositions unclear or unsubstantiated

• Approach to innovation fragmented

• Support for home-grown industry fragmented

• Awareness of medtech within the general community low

* (a personal list)

Page 8: Dr. Eugene Salole, Faculty of Medicine, UNSW

‘Universal coverage’ health systems: key issues

• Rising professional expectations

• Continual availability of new technologies and clinical procedures

• Increasing consumer demands – Expectation of immediate access to new technology

• Equity of access

Page 9: Dr. Eugene Salole, Faculty of Medicine, UNSW

‘Universal coverage’ health systems: concerns about sustainability

Commonwealth (2010). Intergenerational Report 2010: Australia to 2050: Future Challenges. http://archive.treasury.gov.au/igr/igr2010/report/pdf/IGR_2010.pdf; accessed 25/02/10

Australian population pyramids, 2014 and 2050 (30 June 2012, base) [http://www.abs.gov.au/websitedbs/d3310114.nsf/home/Population%20Pyramid%20-%20Australia; accessed 07/0/614]

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Page 10: Dr. Eugene Salole, Faculty of Medicine, UNSW

National Commission of Audit report, 1st May 2014*

• “…health care spending… the federal government’s single largest long-term fiscal challenge…”

• “Putting health care on a sustainable footing will require fundamental changes to all the components …”

*Towards Responsible Government. Report of the National Commission of Audit. Phase 1. Canberra: Commonwealth of Australia; 2014 February. p.xxi

Page 11: Dr. Eugene Salole, Faculty of Medicine, UNSW

‘Universal coverage’ health systems: policy-makers and purchasers want…

• The most appropriate healthcare

• Value for money

• Enter health technology assessment (HTA) -

aka ‘the 4th Hurdle’…!

Discovery research

Exploratory development

Full development

Licensed to be sold in Australia, i.e., inclusion in the Australian Register of Therapeutic Goods

Accessible to patients in Australia, i.e., listed on the PBS or MBS

and reimbursed by Government or private health insurers

Page 12: Dr. Eugene Salole, Faculty of Medicine, UNSW

Health technology assessment (HTA)

• Strong focus on:

– Systematic review of all the evidence

– Quality of the evidence

– Health outcomes

– Assessment of ‘value’

Comparative analysis of benefit and cost

COSTS

Treatment costs

Hospital costs

BENEFITS

Mortality

Morbidity

Quality-of-life

Page 13: Dr. Eugene Salole, Faculty of Medicine, UNSW

Reimburse-ment policy: HTA processes for market access

[http://www.health.gov.au/internet/hta/publishing.nsf/Content/commonwealth-1; accessed 28/05/14]

Page 14: Dr. Eugene Salole, Faculty of Medicine, UNSW

HTA, devices & value: limitations

• Medical devices often launched with insufficient health outcomes data to adequately assess their value

– Comparative clinical efficacy and safety data uncommon

• Reasons:

– Sector’s traditional approach to R&D

Incremental improvements in product design

– Short lifecycles: 0.5-10 years (cf., 10-20 years for pharmaceuticals)

– Product class-specific regulatory requirements

Page 15: Dr. Eugene Salole, Faculty of Medicine, UNSW

Cohort studies

Case Control studies

Case Series

Case Reports

Animal research

In vitro research

Professional opinions

Randomised, controlled, double-blind trials

Systematic reviews and meta-analyses of RCTs

Clinical evidence: ‘hierarchy of quality’

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Page 16: Dr. Eugene Salole, Faculty of Medicine, UNSW

HTA, devices & value: timeliness of assessment & ‘learning curve’

• Variation in clinician’s technical proficiency affects outcomes – The ‘learning curve’

a major confounder

• Benefits of technology often accrue in the longer term – Long-term benefits are

hard to quantify reliably

• Timeliness of assessment affected by technology diffusion

Perf

orm

an

ce

Experience

A

B

Introduction

Obsolescence

Time

‘Early adopters’

Take-off

‘Late adopters’

Maturity

Innovation

Page 17: Dr. Eugene Salole, Faculty of Medicine, UNSW

Innovation and support

Page 18: Dr. Eugene Salole, Faculty of Medicine, UNSW

Medical devices: opportunities

• Establish clear value propositions

• Coherent approach to innovation

• Coherent and sustainable support for home-grown industry

• Raise level of awareness of medtech within the general community

Page 19: Dr. Eugene Salole, Faculty of Medicine, UNSW

National Medical Technology Policy

• Based on experience from implementation of the National Medicines Policy

• Objective: to improve health outcomes for Australians through access to, and wise use of, medical technology

• A cooperative endeavour, based on meaningful partnerships between all stakeholders

Page 20: Dr. Eugene Salole, Faculty of Medicine, UNSW

National Medical Technology Policy: four pillars

• Timely access to the medical technologies Australians need - at a cost individuals and the community can afford

• Availability of medical technologies meeting appropriate standards of quality, safety and efficacy

• Quality use of medical technologies

• Maintenance of a responsible and viable medical technology industry

Page 21: Dr. Eugene Salole, Faculty of Medicine, UNSW

Quality use of medical technologies

• Judicious selection of treatment options, including choosing between medical technology, pharmaceutical and no treatment

• Appropriate selection of medical technology, when required, within and across product categories

• Safe and efficacious use of medical technology

• In short: when medical technologies are the right option, use them wisely and safely

Page 22: Dr. Eugene Salole, Faculty of Medicine, UNSW

What might a national medtech policy achieve?

• Principally: establish a frame of reference endorsed by all relevant stakeholder-partners, who also accept shared responsibility for achieving objectives, for deliberations and negotiations about the various factors impacting medical technology

• Lift medtech up to its rightful place as an important, often critical, component of Australian healthcare

Page 23: Dr. Eugene Salole, Faculty of Medicine, UNSW

What might a national medtech policy achieve?

• Facilitate establishment of clear value propositions

– HTA is not a perfect science…other measures of value are also important and deserve to be developed

• Facilitate a coherent approach to innovation and support for home-grown industry

– Facilitate the provision of rewards for genuine innovation

• Facilitate quality use of devices through engagement with clinicians and consumers

Page 24: Dr. Eugene Salole, Faculty of Medicine, UNSW

• Market access strategies

• Stakeholder engagement

• Value communication

[email protected]