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Antonis Theodoridis, Takeda Pharmaceutical, MCO Balkans Digital
and Multichannel Marketing manager
Digital Engagement and beyond Digital4Pharma conference, 30 July
2016
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Digital engagement and beyond How tired are you?
Social Media blogging
CLM
Customer Journey
Pull marketing
SEO
Remote detailing
multichannel omnichannel
Mixed technology
Big data
analytics Mobile apps
Health HUB
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Digital engagement and beyond How tired are you?
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Digital engagement and beyond How tired are you?
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Digital engagement and beyond what do we know?
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Digital engagement and beyond maybe we dont know
Imagine enjoying a court-side seat at a game, studying in a
classroom of students and teachers all over the world, or
consulting with a doctor face-to-facejust by putting on goggles in
your home.
Mark Zuckerberg Creator of FaceBook
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Digital engagement and beyond what is happening now?
Virtual reality is no longer just about video gaming; it holds
promise as nothing short of revolutionary for just about every
other industry, as well. Since 2012, there has been an incredible
explosion of interest and hype around mass market virtual reality
(VR) thanks to head mounted display (HMD) products in development
like the Oculus Rift, HTC Vive, Gear VR and Google Cardboard.
Source:
http://www.openbiomedical.org/virtual-reality-in-healthcare-wheres-the-innovation/
http://www.greenlightvr.com/vr-ecosystem-maphttp://www.greenlightvr.com/vr-ecosystem-maphttps://www.oculus.com/http://www.htcvr.com/http://www.htcvr.com/http://www.samsung.com/global/microsite/gearvr/gearvr_features.htmlhttps://www.google.com/get/cardboard/
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Digital engagement and beyond VIRTUAL REALITY penetration
The global Augmented Reality market is expected to reach USD
117.40 Billion by 2022 at a CAGR of 75.72% during the forecast
period.
The global Virtual Reality market is expected to reach USD 33.90
Billion by 2022 at a CAGR of 57.84% during the forecast period.
The virtual reality market for the consumer vertical has been
estimated to grow at the highest CAGR between 2016 and 2022.
2015
2016 2018
2019 2021
2022
2020
2017
Source:
http://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html
Base year
http://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.htmlhttp://www.marketsandmarkets.com/Market-Reports/augmented-reality-virtual-reality-market-1185.html
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Digital engagement and beyond VIRTUAL REALITY in healthcare
The University of Southern California Institute for Creative
Technologies is developing prototypes and conducting research in
many areas of medical virtual reality.
One example of this is the HumanSim system which enables
doctors, nurses and other medical personnel to interact with others
in an interactive environment.
Over the past couple of decades, virtual reality and simulation
technology has been implemented in healthcare training and
education.
http://ict.usc.edu/prototypes/current/http://ict.usc.edu/prototypes/current/
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Antonis Theodoridis Jan 2015 12
Image Source:
https://2nznub4x5d61ra4q12fyu67t-wpengine.netdna-ssl.com/wp-content/uploads/2015/07/Microsoft-HoloLens-for-medical-education.png
Digital engagement and beyond MIXED REALITY in healthcare
Case Western Reserve and Cleveland Clinic are partnering with
Microsoft on HoloLens as part of its collaboration on its Health
Education Campus, a state-of-the-art project that will include the
schools of nursing, dental medicine, and medicine, including
Cleveland Clinic Lerner College of Medicine, a track within Case
Western Reserves medical school.
https://2nznub4x5d61ra4q12fyu67t-wpengine.netdna-ssl.com/wp-content/uploads/2015/07/Microsoft-HoloLens-for-medical-education.png
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Digital engagement and beyond How Can I Use VR for Pharma?
Picture source:
http://cdn.timesofisrael.com/uploads/2015/04/5b-final.jpg
Build Empathy
Facilitate Training
Bring Science to Life
http://cdn.timesofisrael.com/uploads/2015/04/5b-final.jpg
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Digital engagement and beyond Takeda digital engagement
As a provider of leading innovations in the areas of
gastroenterology and oncology, we are committed to advancing
healthcare. Takeda, a 230-year-old a Japanese pharmaceutical
company is digital focused. Digital transformation is the one of
the pillars in our vision.
Takeda's goal is to become the digital health leader by 2025
(Bruno Villetelle, Takeda's chief digital officer.)
Our company is exploring partnerships with leading tech
companies like Google, Apple, and IBM Watson, in addition to
smaller startups.
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An introduction to the Multiple Myeloma Disease Awareness
Campaign
An incurable disease
Multiple Myeloma (MM) is the 2nd most common Hematological
malignancy Despite recent advances it remains an incurable
disease
Unmet need
Despite a wide range of available treatments MM patients
experience remission followed by relapse This suggests the presence
of residual disease
The jelly fish campaign
MM is a chronic disease that can resurface at any moment Takeda
Oncology strives to gain a deeper understanding of MM to help
address the challenges patients face today
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The jelly fish campaign
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The Challenge
26th National Haematology Congress the most important Congress
for Haematologists in Greece, it was the obvious choice to launch
the Disease Awareness Campaign for Multiple Myeloma
The Challenge was to attract haematologists to the medical side
of the booth in order to engage them in a deep dive into Multiple
Myeloma and educate them on Ixazomibs MoA
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The Solution
The Ix-cellent Solution was a Virtual Reality 3-D implementation
that would immerse the user through audio effects and narration
into a patients body to eliminate the residual disease with
Ixazomib
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The Outcomes 1/2
During the Congress empowered the medical team at the booth to
engage haematologists in
conversations about MM and Ixazomib over 100 haematologists, the
majority of MM Greek KOLs, experienced the
voyage
Dr Anna Sureda
Professor Tim Illidge
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The Outcomes 1/2
The voyage continues.. Best Practice Award during launch event
at Barcelona Plans for further applications to be explored
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Antonis Theodoridis Jan 2015 22
Digital engagement and beyond 10+10 steps
1. Define your business needs 2. Make your research 3. Think out
of the box 4. Define your channel 5. Incorporate it to your
strategy 6. Test it 7. Measure it 8. Launch it 9. Configure it 10.
Link it
1. Collect the business objectives 2. Prepare yourself as much
you can
3. Communicate your findings 4. Collaborate with your
departments
5. Create a project plan 6. Be flexible and effective
7. Find solutions and be creative 8. Define your next steps how
to integrate it
9. Elaborate your feedback 10. Try to inspire others
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Antonis Theodoridis Jan 2015 23
Thank you
Antonis Theodoridis Digital & Multichannel Marketing
Manager, MCO Balkans
@theodoan
https://gr.linkedin.com/in/antonistheodoridis
Digital Engagement and beyondDigital4Pharma conference, 30 July
2016Digital engagement and beyondHow tired are you?Digital
engagement and beyondHow tired are you?Digital engagement and
beyondHow tired are you?Digital engagement and beyondwhat do we
know?Digital engagement and beyondmaybe we dont knowDigital
engagement and beyondwhat is happening now?Digital engagement and
beyondVIRTUAL REALITY penetration Digital engagement and
beyondVIRTUAL REALITY in healthcareDigital engagement and
beyondMIXED REALITY in healthcareDigital engagement and beyondHow
Can I Use VR for Pharma?Digital engagement and beyondTakeda digital
engagementAn introduction to the Multiple Myeloma Disease Awareness
CampaignThe jelly fish campaignThe ChallengeThe SolutionSlide
Number 19The Outcomes 1/2The Outcomes 1/2Digital engagement and
beyond10+10 stepsSlide Number 23
