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My HBS keynote on Digital Transformation in Healthcare
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© 2014 IBM Corporation
Empowering the IBM ecosystem
3 Top Digital Trends for Healthcare
Sandy Carter IBM General Manager Ecosystem Development
& Social Business Evangelist
@sandy_carter
© 2014 IBM Corporation
Empowering the IBM ecosystem
Social Business for the Digital Health Revolution
1. Health and Wellness insights driven by cognitive
computing
2. The rise of niche social networks and social
collaboration
3. Mobile & visual communications are ubiquitous
@sandy_carter 2
© 2014 IBM Corporation
Empowering the IBM ecosystem
Leveraging cognitive
and predictive
capabilities to
improve outcomes
Mining internal
data with business
intelligence tools
Analytics 1.0
Understanding the
consumer by
analyzing
unstructured big data
Analytics 2.0 Analytics 3.0
Analytics 3.0: Health and Wellness insights driven by cognitive computing
@sandy_carter 3
1
© 2014 IBM Corporation
Empowering the IBM ecosystem
Data analysis for advanced healthcare diagnosis
@sandy_carter 4
1
© 2014 IBM Corporation
Empowering the IBM ecosystem
Health professionals: more likely to use relevant forums or niche social networks
The rise of niche social networks and social collaboration 2
0
9
Preferred Social Media
Channels / Ranked
@sandy_carter 5
© 2014 IBM Corporation
Empowering the IBM ecosystem
Boston Children’s Hospital connects doctors and nurses around the world via OPENPediatricsTM
@sandy_carter
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© 2014 IBM Corporation
Empowering the IBM ecosystem
Mobile & visual communications are ubiquitous 3
90% of mobile
users have
device within
arms reach
100% of time
@sandy_carter 7
© 2014 IBM Corporation
Empowering the IBM ecosystem
>45,000+ clinician users
>17,000+ patient users
IBM and @Point of Care Tap the power of Watson to transform the quality of care
Access to relevant, curated,
evidence-based, disease-
specific medical content
3
@sandy_carter 8
© 2014 IBM Corporation
Empowering the IBM ecosystem
Curbing the spread of Ebola in Africa with
data analytics and citizen engagement
SMS or mobile voice messages
provide actionable insight
@sandy_carter 9
3
© 2014 IBM Corporation
Empowering the IBM ecosystem
Key Takeaways for your Health Brand
1. Analytics 3.0 is here. Develop a plan to listen to
your customers.
2. Niche social networks are thriving. Reach people
in communities that interest them.
3. Use video and visual networks to humanize your
brand. Tell a story and make emotional connections.
@sandy_carter 10
© 2014 IBM Corporation
Empowering the IBM ecosystem
Subscribe to my blog:
socialbusinesssandy.com
Follow me @sandy_carter
twitter.com/sandy_carter 11