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| 11:05 AM - 11:15 AM
Connectivity and Its Disconnects: Breaking the Engagement Mold
PRESENTER
Bill Evans SVP Innova*on Bridge Design
a Ximedica Company
@BridgeDesignSF
#DigitalHealthCES
connectivity and its
disconnects breaking the engagement mold
it’s all about ecosystems
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4 critical areas
first critical area: understand the broad context of the disease where you can add value
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second critical area: cut through the hype of engagement use the evidence-based research
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Ask “Will my users use it?” not simply “Can they use it?”
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behavioral psychology and economics suggest: - reduce obstacles to making choice - know what rewards and when - familiar feels better
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be aware of what you are asking users to give up,
not just what they’ll gain
third critical area: choose your technology and design to make your product get used - not just be cool and new
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siemans pacemaker 1958 fitbit flex 2013
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cannibalize your own products, expand your team’s skill sets
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fourth critical area: understand how the FDA affects your product and the way you’ll need to develop it
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bill evans
SVP innovation [email protected]
@bridgedesignSF @ximedica
Design Research & Strategy | User Experience | Industrial Design | Product Engineering