Connected health and disruptive innovation in pharma

Fonny Schenck, CEO Sander Speleman, Sr Consultant Patient Engagement

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Health Outcomes as #1 objective: Connected Health & Disruptive innovation in pharma

© Across Health Webinar 1

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Some numbers 2015

over 60 consultants

Physical presence in 10 markets

Over 300 projects (40% in

customer insight & strategy)

Channel affinity of 8000 HCPs

(Navigator)

25+% CAGR since 2007


What we will cover today

• Healthcare in the digital age

• Opportunities & threats for pharma

• What did we learn during the Healthcare Disruption Tour?

• Q&A

What is disruptive innovation?


Healthcare back then


Healthcare right now


The knowledge & authority shift


Physician Patient

His

tory

Fu

ture

New patient – physician relationship


“a new emerging partnership in medicine without the historic information asymmetry. Without the high priests, paternalism, and Doctor Knows Best attitude.”

–Eric Topol, MD

1 clear goal

Create better health experience



Acute Diagnostics, When and Where They are Needed


More than a million people are searching on Google for information on ear infection at 4:30 a.m. every morning

Ryan Olohan, Industry Director, Healthcare. Google Inc. October 2015


Gartner's 2015 Hype Cycle for All Emerging Technologies




SOCIAL



Putting it all together in XHRs

Evolution of clinical decision making



DIGITAL HEALTH LANDSCAPE Adoption & Perspectives



With the exception of physical activity, more consumers are currently tracking key health factors on paper or in their heads than with mobile applications.

And what about the money?


Unicorns in healthcare (10 out of 150)


Finding the right pace


It ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them. -- Niccolo Macchiavelli


What does this mean for pharma?


“If you do not have an

outcome,

you will not have an

income”

28

But pharma only sees part of the data...

Central healthcare innovation teams are becoming more established, but the impact is perceived low

© Across Health 30

26%

54%

20%

Yes, just being created Yes, but the impact is low Yes, and it is highly effective

Don’t know / not sure

11%

No 35%

Yes 54%

N = 260 Global scope

Do you have a central Healthcare Innovation team?

Early days for mhealth tactics

© Across Health 31

78%

75%

61%

60%

55%

45%

44%

42%

36%

33%

31%

29%

23%

21%

21%

21%

19%

15%

13%

11%

9%

7%

6%

6%

4%

12%

17%

29%

12%

26%

34%

41%

29%

39%

44%

27%

26%

53%

41%

37%

35%

36%

39%

13%

29%

35%

16%

21%

24%

23%

6%

4%

7%

18%

13%

13%

10%

19%

16%

17%

30%

34%

19%

26%

38%

35%

38%

37%

43%

45%

43%

55%

54%

51%

52%

4%

4%

4%

10%

6%

8%

4%

10%

9%

6%

12%

11%

4%

12%

4%

9%

7%

10%

30%

15%

12%

22%

19%

19%

20%

Tablet eDetailing

Pharma-owned website*

Email marketing

Direct marketing

Web Banners

Online MedEd

Web conference

SEO

HCP self-service portal

Mobile marketing

SEA

Outbound Call Center

Integrated cross-channel campaigns

Patient compliance/adherence

Social media marketing

Virtual eDetailing

Social media monitoring

eRep

e-sampling

Marketing automation software

eMSL

ePrescribing advertising

personal health records advertising

Quantified self / self-tracking devices

Remote patient monitoring

Standard practice Pilot planned or ongoing Never Do not know / not applicable

*Company, product, or disease website. **electronic or personal health record.

JNJ: broad outreach into digital health innovation..

9/20/12 33

…vs more focused efforts (Leo)

9/20/12 34

COPD…connected devices are no longer a differentiator….this all happened in the past 24 months

35

A new initiative!!

What is the Healthcare Disruption Tour?

• A unique 5-day tour to the heart of the action in healthcare disruption

• 3 days in Silicon Valley

• 2 days in San Diego

• 13 company visits

• Big technology players

• Traditional healthcare companies

• Venture capital companies

• Tech start-ups

• Research institutions

• Target audience:

• Pharma & healthcare executives

• Healthcare entrepreneurs


An impressive agenda…


Our objectives

• Meet the creative thinkers and doers who are reshaping healthcare

• Be inspired by the spirit of the Valley to participate in the disruption of healthcare

• Learn about philosophies and business models

• Identify business opportunities (partnerships, investment possibilities, …)




NPS = 71!

An amazing experience, every minute was worth it! This Tour was an eye opener, there is a before Tour and an

after Tour life!

It even surpassed my expectations and reasons why I was joining the tour.

It was a great and enriching experience all round. The companies, your support, the locations as well the other

participants. Thoroughly enjoyed it and taking a lot of insights back to my company.

Great how you managed to get us in front of top thinkers/actors!

What did we learn from the Tour?


• Healthcare is more difficult to disrupt than other industries

• The size of the prize is huge, but regulations & defenders of the status-quo have hampered progress – so far

• “The second coming” of digital health/medicine is underway

• Pharma can play a key role in the new ecosystem if they are willing to embrace the change

• The question is not IF healthcare disruption is coming. The question is WHEN.

• To disrupt or be disrupted, that’s the question

Check our blog on www.healthcaredisruption.com!

What’s next? Be part of the healthcare disruption!


HEALTHCARE DISRUPTION TOUR

HEALTHCARE DISRUPTION E-CADEMY

HEALTHCARE DISRUPTION COMMUNITY

Nothing better than a real life F2F

experience

IN 2016

1 Tour to the East-Coast

1 Tour to the West-Coast

Continuous and remote learning

from the disruptors

START Q2 2016

Subscription per 6 months

1 online session every 3 weeks

We believe in healthcare

disruption as a collective effort

START Q2 2016 Connect with peers

in our business community and move forward

Register your area(s) of interest on www.healthcaredisruption.com

http://www.healthcaredisruption.com/


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