By LAYTH IBRAHIM 13N

Goodwin's theory Andrew Goodwin has identified key features that

distinguish music as a form he thinks that :

There is demand from the record company for lots of close ups- especially of the main artist

Music genres have their own music video style

There is most likely to be references to either films, tvor other music videos.

There is likely to be voyeurism especially with the treatment of women.

5 aspects of music videos

Andrew Goodwin has pointed out five key aspects in music videos that the audience should notice:

The star image

Narrative and performance

Relation to visuals in the song

Technical aspects of the music video

Thought Beats

Star image The star image is a virtual aspect of music videos. There has been so

much development of the star image over time and it has such a massive and important part to play in music videos and the production process. Music videos are primarily used to promote an artist, they produced by record companies as a way of increasing the profile of the arist.

This is achieved through making the artist the star of the video by giving them the most screen time and using techniques like close ups, to proliferate the image and status of the star.

Narrative and performance Goodwin explains that music videos should ignore

common narrative as it is important in their role of advertising. Songs usually fail to give us the complete narrative and we only get a gist of the meaning of the song. We then go on to make up our own idea of what’s being told.

The lip synching and miming in music videos has to bell well executed as audience need to believe it’s real.

When narrative and performance work hand in hand it easier for the audience to interpret the full meaning of the song, that can only be achieved with a combination of lyrics and visuals, not one or the other.

Relation of visuals to a song

Disjuncture – This is where the content of the music video is ignored it has nothing to do with the lyrics.

“i wanna hold you, every moment when im by your side” – Delta Heavy – get by. As we can see the images on screen are of board games and cards, not relating to the feelings of love and romance seen in the lyrics.

Amplify – The meaning of the song is amplified through the use of visuals

“I came in like a wrecking ball ive never hit so hard in love all I wanted was to break your walls”

Illustrate - the meaning of the song is made clear through the video“Drink it up and get sickBottom’s up, get wastedPour it up, drink it up, live it up,“

Technical aspects Technical aspects are what hold the music video

together through the use of camera work, mise- en-scene, editing and sound. Things like:

Lighting and colour which helps set the mood and to emphasise key moments of the song

Speed, cutting, editing which all help to make the video interesting

Beats to which the music is cut to

The setting of music video. It needs to look professional.

Thought beats You need to look at the music itself first and take into

account the structure of the song. E.g. verse, pre-chorus, chorus, etc.

Next listen to the voice of the song. The voice can be extremely unique and needs to blend well the genre of music.

Also, Goodwin points out the artists mode of address. Songs can be seen as stories and the artist can be the story teller/narrator. This makes the music video a two way communication device. The artist telling us a story and us listening.