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Activity App that changes behaviour

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Page 1: Activity App that changes behaviour
Page 2: Activity App that changes behaviour

•  Create scalable communities, that

•  Reward specific behaviour using GPS location

•  linked to existing spend & specific activities

CHECK IN, CASH OUT

Page 3: Activity App that changes behaviour

{ } SUPPORT EDUCATE

BEHAVIOUR CHANGE

Physical-activity using apps There are two types of physical-activity apps:

1.  Educating users on how to perform different exercises

2.  Supporting a users' motivation for physical activity.  (Tracking and challenging)

LIFESTRUCK drives behaviour change.

Page 4: Activity App that changes behaviour

“I am a <runner> & <out of shape>”

> “Join the

challenge and win” }

LINK  WITH  SIMILAR  

“Meet  John”  

SUPPORT  “Run  this  Friday?”  

GPS  REWARDS  

50 points for run + 50 pts (friend)

+ 100 pts (location)

Rewards | Coupons

“Reward a friend with the points I have earned”

KEEP IT SIMPLE - CHECK IN, CASH OUT.

“Reward myself”

Download

App

“Challenge others”

Reward any behaviour

50 pts = free coffee

Page 5: Activity App that changes behaviour

WHY? -  Individuals are not engaged.

-  We want to make them healthy, active, and engaged = SICK LESS + MORE ENGAGED

-  Corporates (60% of all staff have 2 or more lifestyle diseases)

-  We leverage in existing sponsorship spend and activities

-  Which makes staff more productive= low absenteeism & MORE PROFIT

-  Medical aid / Wellness / Loyalty (15% are currently encouraged to (re)engage by Vitality / Multiply

-  With LIFESTRUCK we speak to anyone and everyone

-  Partner brands & mobile rewards -  By owning the community, you own the engagement linked

to instant rewards

Page 6: Activity App that changes behaviour

“The biggest challenge (opportunity) in wellness is to make an impact once the problem/s have been identified. To change behaviour”

WELLNESS CASE STUDY Vodacom’s sickness absence rate decreased by 48%

R21m saved

Page 7: Activity App that changes behaviour

THE STATE OF THE (UN)WELL NATION

•  Employee wellness programmes (EAP / EWP) engage with only 8% of all staff

•  South Africa statistics: 60% of all staff have 3 or more symptoms of Chronic diseases of lifestyle (CDL).

•  Who deals with the rest - 92%? LIFESTRUCK

92%

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Stuart Hoy | CEO & Founder +27 79 502 9939 | [email protected] | www.iamlifestruck.com