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• Create scalable communities, that
• Reward specific behaviour using GPS location
• linked to existing spend & specific activities
CHECK IN, CASH OUT
{ } SUPPORT EDUCATE
BEHAVIOUR CHANGE
Physical-activity using apps There are two types of physical-activity apps:
1. Educating users on how to perform different exercises
2. Supporting a users' motivation for physical activity. (Tracking and challenging)
LIFESTRUCK drives behaviour change.
“I am a <runner> & <out of shape>”
> “Join the
challenge and win” }
LINK WITH SIMILAR
“Meet John”
SUPPORT “Run this Friday?”
GPS REWARDS
50 points for run + 50 pts (friend)
+ 100 pts (location)
Rewards | Coupons
“Reward a friend with the points I have earned”
KEEP IT SIMPLE - CHECK IN, CASH OUT.
“Reward myself”
Download
App
“Challenge others”
Reward any behaviour
50 pts = free coffee
WHY? - Individuals are not engaged.
- We want to make them healthy, active, and engaged = SICK LESS + MORE ENGAGED
- Corporates (60% of all staff have 2 or more lifestyle diseases)
- We leverage in existing sponsorship spend and activities
- Which makes staff more productive= low absenteeism & MORE PROFIT
- Medical aid / Wellness / Loyalty (15% are currently encouraged to (re)engage by Vitality / Multiply
- With LIFESTRUCK we speak to anyone and everyone
- Partner brands & mobile rewards - By owning the community, you own the engagement linked
to instant rewards
“The biggest challenge (opportunity) in wellness is to make an impact once the problem/s have been identified. To change behaviour”
WELLNESS CASE STUDY Vodacom’s sickness absence rate decreased by 48%
R21m saved
THE STATE OF THE (UN)WELL NATION
• Employee wellness programmes (EAP / EWP) engage with only 8% of all staff
• South Africa statistics: 60% of all staff have 3 or more symptoms of Chronic diseases of lifestyle (CDL).
• Who deals with the rest - 92%? LIFESTRUCK
92%
Stuart Hoy | CEO & Founder +27 79 502 9939 | [email protected] | www.iamlifestruck.com