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Six Lessons Learned From Developing Medical Apps
By Scott HagueDigital Development Director
4th November 2015
www.integratedchange.net
@integratedchg
Eight
What We Do
“We move healthcare providers from traditional, paper intensive
led processes to one that encompasses a digital approach.”
@integratedchgwww.integratedchange.net
Stand C14, Hall 1
This includes…
The design, development and deployment of:
Mobile apps
Medical websitesHealthcare marketing
About Us
• 18 years in digital
• 9 years in apps, 5 of those in healthcare
• Over 70 mobile apps designed and developed
Member of the British StandardsInstitute (BSI). Member 47561908
Are you solving a problem?You should be
Cost| Engagement | Productivity | Communication
www.integratedchange.net
@integratedchgStand C14, Hall 1
Human.Clinical.
Economic.
Patients
Researchers
Carers
Suppliers
EducationAdmin
Community
Reception/customer
service
Medical practitioners
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
The value proposition
WhatWhat
WHY
Check this out:
Simon Sinek http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
What you want to do is build up a
persona
Still want more data?
Try these - https://www.pollfish.comhttps://www.quicksurveys.comhttp://www.onepoll.comhttp://www.google.com/insights/consumersurveys/homehttps://www.whatdotheyknow.com
Try this – persona sheet
Location!
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Journal of mHealth: design tips:www.thejournalofmhealth.com/#!Designing-mHealth-Apps-Five-Areas-Not-to-Miss/cuhk/55f6a33c0cf24e84f7696d99
Free data
• Google analytics can provide you a wealth of information, demographic and behaviour
• Existing apps
Don’t know?
• Then ask!• Simple survey, 15 questions• Paper, iPad
• Try this – www.polldaddy.com
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Download it for free!https://www.integratedchange.net/webinar-recording-how-to-write-your-healthcare-
app-brief
@integratedchg
Don’t forget these!
https://developer.apple.com/programs/ios/
https://play.google.com/apps/publish/signup/
https://dev.windows.com/en-US/getstarted
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Prioritise
MoSCoWCheck this out:
https://www.integratedchange.net/developing-a-healthcare-app-for-young-people
FailFast
Use these great tools:www.relativeware.com | www.principleformac.com | www.invisionapp.com
Prototype it
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Never develop on both platforms at the same time
Start with onePerfect itMove on
83.2% @integratedchgwww.integratedchange.net
Read all about it!
Dynamic or static content?
New content required?
Will you link off to a
website?Images?Video?
Check and triple check for spelling
mistakes!
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
general practioner general practitioner
Think about video
Videos shot in the vertical position are viewed in completion 9x more than
videos shot horizontally
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
The future of app marketing and discovery?
App indexing
Getting the content of your app to appear in search
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
https://www.integratedchange.net/the-future-of-health-app-marketing-app-indexing
https://search.developer.apple.com/appsearch-validation-tool/
https://developers.google.com/app-indexing/
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Changes are afoot
Endorsed and NHS recommended apps will go through an endorsement process
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Medical Device Directive 93/42/EEC(MDD)8When is software a Medical Device?
May 2015PAS 277: 2015 launched
June 2015NIB Kitemarking proposals published
End of 2015Kitemarking to begin
https://www.gov.uk/government/publications/medical-devices-software-applications-apps
Member 47561908
@integratedchgwww.integratedchange.net
Stand C14, Hall 1
Don’t be overwhelmed• Applicasa • Ad4Perf• App Annie• DecStat• Kontagent • AppBoy• AppsFlyer • Mobile App Tracking • Localytics • Apsalar • Medialets• CrashAnalytics
• Segment.io• Appsee• Mixpanel• WebTrends• Applicasa• Keynote Mobile
Perspective• AppCodes • Adobe Marketing Cloud • Ad-X Tracking• Adjust.io• Distimo App Analytics
• Flurry• Count.ly • Applause• MyRT• FlightPath• ClickTale• AppClix• iMobiTracking• UmberSystems• AppViz • AppStatics• Pre-Emptive
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Free to use – actionable dataGoogle Mobile App Analytics
@integratedchgwww.integratedchange.net
Stand C14, Hall 1
Apple app analytics = answers
• How are users finding the app?• Are they installing it? • Are they returning?• Any missed opportunities (app store page views are really
high but not localised to the country)?• Are they engaging with it?
Watch the video:https://developer.apple.com/videos/play/wwdc2015-303/
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Make sure you do your research
App store rating tool:http://rater.localytics.com/#/ios/
Keyword tool:http://keywordtool.io/app-storewww.appmind.co
Ideas635 Brain writing (108 ideas in 30 minutes)
Stand C14, Hall 1 @integratedchg
Marketing
You must have a marketing planAnd you must start this early
@integratedchgStand C14, Hall 1www.integratedchange.net
App store optimisationApp indexing (device and cloud)MicrositeSEO for micrositePPC for micrositeLanding page, FAQ, optimisedPPC for app downloadsPaid social promotion (Twitter, Facebook, Instagram, Pintrest)
@integratedchgStand C14, Hall 1www.integratedchange.net
Don’t become a zombie app
83% of all apps remain undiscovered
Stand C14, Hall 1 @integratedchgwww.integratedchange.net
Just Look At What Is Possible
Self-triage
Pre-auth forms before arrival
Condition specific materials before appointments
Productive waiting times
Live waiting times
Preferred appointment windows
E-books, i-books
Live bed availability
Loan of an iPad for their stay, painNausea feelings, food requests, qualitysurveys, test results, medication orders
Interactive consultant directories, Contact details, location
Discharge information, who to contact
EOPS, nurse and doctor, voicedictation
Push notifications that keep engagement high
Staff apps, travel information, trainingmodules, company news, vacancies
@integratedchg
Beacons
Clinical research tools ResearchKit, digital consenting
Patient Quality Surveys