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welli nks M O T I V A T I N GH E A LT H Ellen Su | CEO Health Conference 2016 March 4, 2016

Wellinks Startup Pitch 2016

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Page 1: Wellinks Startup Pitch 2016

wellinksM O T I V A T I N G H E A LT H

Ellen Su |CEO

Health Conference 2016March 4, 2016

Page 2: Wellinks Startup Pitch 2016

Wellinks Team

GARRY SCHAFERLead Software Developer

ELLEN SUChief Executive

OfficerCo-Founder, Yale’13

DR. MICHAEL VITALEChief Medical OfficerAssociate Chief of Pediatric Orthopedics at Columbia University Medical Center

SEBASTIAN MONZON

OperationsCo-Founder, Yale’14

LEVI DELUKEChief Technical

OfficerCo-Founder, Yale’14

Page 3: Wellinks Startup Pitch 2016

SupportMentors/AdvisorsChris LooseDirector, Yale Center for Biomedical and Interventional Technology

Erika SmithDeputy Director, Yale Entrepreneurial Institute

Supporting Organizations

Gus LawlorManaging Director, HealthCare Ventures

Howard SteinbergFounder, Westport Innovation Hub, previously CEO of dLife, Source Marketing

Page 4: Wellinks Startup Pitch 2016

Scoliosis

SCOLIOSIS

Page 5: Wellinks Startup Pitch 2016

Scoliosis

SCOLIOSIS

BRACING

Page 6: Wellinks Startup Pitch 2016

Scoliosis

SCOLIOSIS

BRACING

SURGERY

$1 Billion/year for surgery2nd highest hospital cost for kids in

the US

Page 7: Wellinks Startup Pitch 2016

cinch

Smart Strap for Orthopedics and Prosthetics

Page 8: Wellinks Startup Pitch 2016

EXISTING

SCOLIOSIS BRACE

CINCH

SMART BRACE

+ =

Page 9: Wellinks Startup Pitch 2016

PATENT PENDING SENSING TECHNOLOGYBattery life: >1 month, USB

rechargeData Capacity: 2 years

Feedback: Lights, Vibration

Detects: Tightness, Wear time, Orientation, Activity

1.7”

2.3”

Page 10: Wellinks Startup Pitch 2016

SMART BRACE WITH CINCH

MOBILE APP FOR PATIENTS

• Cinch connects wirelessly to a smartphone via Bluetooth

• Progress can be viewed on the app by patients and parents

Page 11: Wellinks Startup Pitch 2016

SMART BRACE WITH CINCH

MOBILE APP FOR PATIENTS

DASHBOARD FOR DOCTORS

• Cinch connects wirelessly to a smartphone via Bluetooth

• Progress can be viewed on the app by patients and parents

• Data is stored on a HIPAA compliant backend database

• Doctors can view all of their patients at a glance

• Software enables incentivization and gamification

Page 12: Wellinks Startup Pitch 2016

100%9:41 PM

Profile

Log SyncProfile

Upper StrapHours: 16Tension: 25

Middle StrapHours: 16Tension: 18Lower StrapHours: 16Tension: 23

100%9:41 PM

Log SyncProfile

SyncPress button to detect straps

Upper - Last Sync: 7/1/2015 at 3:27 PM

Middle - Last Sync: 7/1/2015 at 3:28 PM

Lower - Last Sync: 7/1/2015 at 3:27 PM

100%9:41 PM

7/1

6/30

6/29

6/28

6/27

6/26

6/25

6/24

6/23

6/22

Log

Profile

SyncLog

Page 13: Wellinks Startup Pitch 2016

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Page 14: Wellinks Startup Pitch 2016

Clinical StudyClinical Study• 40-50 patients total,

rolling enrollment• Evaluating patient

adherence in relation to receiving feedback on bracewear

• Endpoint is 4 month checkup, will be examining adherence, tightness, and curve progression

• Study is being run by researchers at Columbia University

Page 15: Wellinks Startup Pitch 2016

Regulatory

FDA Registered•Class 1 designation for O&P monitors•Will be assmbled by an FDA registered medical device manufacturer in CT

•Met all requirements needed for sales

HIPAA Compliant•Hosted on AWS HIPAA Compliant servers•Working with 3rd party systems to encrypt data•HIPAA compliant and ready to recieve data

Page 16: Wellinks Startup Pitch 2016

Market (short-term)

BRACE MAKERSWe are partnering with companies that manufacture scoliosis braces in order to achieve wider distribution.

Distribution: Brace Makers Customers: Parents, Brace Makers Partners: 3-4 potential partners Pricing: $250 per device

We are in contract negotiations for sales with brace manufacturers currently

Page 17: Wellinks Startup Pitch 2016

$Market (long-term)

HEALTH INSURANCEBy reducing the incidence of surgery, our solution will greatly reduce costs for scoliosis treatment.

Current progress:•Working with brace makers for a

“smart brace” code•Assembling clinical data to prove

efficacy of Cinch•Building network of advisors and

industry experts who have contacts in insurance

Page 18: Wellinks Startup Pitch 2016
Page 19: Wellinks Startup Pitch 2016

WELLINKS ORTHOTICS PLATFORM• Modular attachment system for different

braces

• Standardized communication with device, phone, and computer

• Flexible, secure database and dashboard to analyze data from many types of conditions

Page 20: Wellinks Startup Pitch 2016

Future MarketsFUTURE MARKETS• Knee Braces

• $1.25 billion market• Arthritis, ACL repair, etc.

• Walking Boots• 1 million people/year with

diabetic foot ulcers• Physical Therapy

• 10 million people/year• 30% of people compliant

• Compliance is generally poor

• Poor compliance can lead to surgery