Vincent Lecavalier Foundation

Communications Audit

Kasandra Vok, Jordann Windschauer, Brad Walker, Haley Turner, Tyler Fleming

and Justin Cohen-Mayo

Introduction

• Mission Statement: The Vinny LecavalierFoundation works to build hope for children and families battling pediatric cancer and blood disorders and to fund medical research, programming and pediatric patient care through the new Vincent Lecavalier Pediatric Cancer and Blood Disorders Center at All Children’s Hospital in St. Petersburg, FL.

History

• Vincent Lecavalier created the Vinny Lecavalier

Foundation and donated $3 million to build the

new wing in the All Children's Hospital.

• The new wing opened in January 2010

• In 2011, the Center expects to perform 50 bone

marrow transplants, see 125 new patients and

treat 4,000 kids on an outpatient basis.

Organizational Structure

• Four separate entities:

– Vincent Lecavalier Foundation: ran by Liz Willyoung

– Tampa Bay Lightning PR: Bill Wickett, the VP of

Communications and Brian Breseman, PR Director

– Paradise Advertising: assists in marketing efforts

– All Children’s Hospital: ran by Ann Miller

PR Activites and Programs

• Vinny 4 Courage coin launched this October

• Fundraisers such as the annual celebrity poker game, Tampa Bay’s Cut 4 A Cure and Toast 4 charity wine tasting

• Text donation campaigns

• Website: www.Vinny4.com

Relevant Publics

• General Publics:

– Tampa Bay Lightning fans

– Vincent Lecavalier fans

– Tampa Bay population

– Those involved in

pediatric cancer

– Stakeholders: Board of

Advisors, hospital

founders and patients

Media Relations

• The media is handled

through the three

affiliated organizations:

the Tampa Bay

Lightning, All Children’s

Hospital and Paradise

Advertising.

• Social Media is replacing

press and even email

Interactive/Web Communications

• Mainly communicates with their audience through Facebook.

• Between January and May their Twitter following increased 200 percent and Facebook popularity increased 96 percent

• Interactive website showcases media, mission, contact information and online donations

Philanthropy

• Supports many philanthropies through donated and autographed merchandise

• Leukemia and Lymphoma society

• Pediatric Cancer Foundation

• Toyota Tampa Bay

• Big Brothers Big Sisters

• Gulf Coast Oncology

Corporate Advertising

• Objective is to build corporate image, reputation

and awareness.

• 3 main areas of corporate advertising:

-100,000+ database

- Website

- On Site

Samples of Communications

Materials

Sample of Communications

Materials

• http://www.youtube.com/watch?feature=player

_embedded&v=ng9d2zpi2CU

Website/Social Media

• Facebook:

http://www.facebook.com/vinny4?sk=photos#

!/vinny4

• Twitter: http://twitter.com/#!/vlf4

• Website: http://www.vinny4.com

• Online Newsroom:

http://www.vinny4.com/category/news/