14
Presented by:- Surabhi Agarwal

Videocon

Embed Size (px)

DESCRIPTION

presentation made for a "A CASE study of an indian MNC "

Citation preview

Page 1: Videocon

Presented by:-Surabhi Agarwal

Page 2: Videocon

Videocon Group

• Founded : 1979• Founder - Late Nandlal Madhavlal Dhoot • Headquarter : Aurangabad, Maharashtra , India • Area served : Consumer Electronics

Home Appliance Components Mobile Phones DTH Petroleum Telecommunication

• CPT

Page 3: Videocon

Brands

• Paramount Global Ltd., - Hong Kong

• Sky Billion Trading Ltd., Hong kong

• Videocon Global Ltd., : United States Virgin Islands • Powerking Corporation Ltd., Cayman Island

Page 4: Videocon

Its market share…..

Page 5: Videocon
Page 6: Videocon

Its global partners…

Page 7: Videocon

Tie - ups with global leaders

Page 8: Videocon

Understanding videocon with the help of models

• BCG Matrix

Stars

(appliances)Question marks (Entertainment)

Cash Cows

(Oil and Gas division)

Dogs

(leasing and finance limited)

Page 9: Videocon

Porter’s model

Industry

Page 10: Videocon

Videocon Industries Ltd M&A Summary

• Videocon Industries Ltd has made 4 acquisitions while taking stakes in 0 companies. Videocon Industries Ltd has 2 divestitures during this period.

Year Acquisitions Stakes Divestitures

2010 0 0 0

2009 0 0 1

2008 1 0 0

2007 0 0 0

2006 1 0 0

2005 2 0 1

Total 4 0 2

Page 11: Videocon

Competitive Advantage

• Cost of production • Largest distributed manufacturing base across

India - 12 facilities • Managing a complex supply chain • Backward integration • Taking advantage of policy-friendly locations • Wide product portfolio

Page 12: Videocon

Challenges and Criticisms

• Competition in global CPT market • Rapid adoption of LCD technologies • Political risk • A sharp drop in plasma and LCD prices • Issue of breaking new ground in terms of

geographies • The consumer really is not price sensitive

today

Page 13: Videocon

Future prospects Development in the following areas through R&D

– Plasma Television – Multimedia TV – Pure Flat Televisions – Composite Home Entertainment system – To work on better features, better quality & improved

reliability with reduced / low prices

Go for new segments & start manufacturing mobile handsets and IT hardware

Page 14: Videocon