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Access to rural markets
v-sheshopportunity to ambition
v-shesh is a social enterprise
that connects organisations with rural markets and
educated first time livelihood seekers with opportunities
Access to rural markets
Alternate channels to reach rural consumers
Event update
Rural Connections I, Vijayawada
v-shesh
Livelihood services
Information; training Staffing services
Livelihood exchange
EmployersJob
seekers
Social impact meets business opportunity …
Market access services
Access to products and markets
Distribution services
In non-metros Organisations
Producers
seekers
Consumers
Market access services
Accessing non-metro markets …
• Multiple services using alternate channels» Channels - Micro Finance Institutions, (MFIs), SHGs, India Post
» Services - Create awareness, originate & fulfill demand, research
» Access to BoP market; potential for serious social impact
• Capability• Capability» Understanding and experience of working with these channel(s)
» Design and implementation of projects
• Engagement model» Knowledge player who will design and implement
» Will develop channel(s); clients independently may run them later
» v-shesh is not a distributor of products
Reaching un-served consumers …
Market access services • 74% of India’s population (740 mln+) lives in villages
• 50% of very rich & well off
people live in rural India
• Incremental economic activity will create livelihood
opportunities
• Flow of products and
services to, from andamong non-metros
Livelihood opportunities Non-metro
markets
•Tier 2 cities and smaller
towns are consuming more
• Highly fragmented market
with 600k villages
• Urgent need for products
targeted at BoP markets
among non-metros
• Innovative methods
required for effectiveness and
efficiency
• Hiring may be a sub optimal solution for firms targeting
this market; leading to
entrepreneurship opportunities
Non-metro markets
Alternate channelsto
non-metro markets
NGO/ MFIs as a channelto reach rural consumers
NGO/ MFIs as a channel
• Create awareness, originate and fulfill requirements» Access to clearly identified target market
» Can substantially cut time to market once program is rolled out
• Financing linkages» Access to loans positively influences purchasing decision» Access to loans positively influences purchasing decision
• Key challenge is execution» Geography is a serious issue in reaching clients
» Building a pool of Micro Entrepreneurs takes time and energy
• Visible social impact» Creates livelihood opportunities and a channel for products
v-shesh rural connections 1Vijayawada
Interaction with NGO/ MFIs ...
Event
• 23 AP based NGO/ MFIs
• Coverage - 18 districts
Feedback
• Keen interest in concept
• Products cater to real needs
• Grass-root organisations
• Strong community linkages
• Healthcare is a key need
• Quality & pricing are key
• Logistics need to be planned
• Business approach is key
Low emission woodstove ...
Kit for blood testing etc ...
Water purification solutions ...
Language learning kits ...
Lighting solutions ...
Eye Care ...
Nutrition ...
ChennaiVaranasi
Contact10 Nowroji Road, Chennai+91.44.6515 [email protected]
VaranasiIndore
Bhubaneswar