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UPPER CERVICAL CHIROPRACTIC RESOURCES

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Page 1: UPPER CERVICAL CHIROPRACTIC   RESOURCES
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Birth trauma to the cervical spine and cranium can result in disorders such as: headaches, vestibular problems, auditory troubles, visual disturbances, pharyngolaryngela disorders, vasomoter and secretion dysfunction and psychic disturbances. Care to realign the neck achieves

excellent results with many of these dysfunctions. 20

Orthopedic Medicine

In a research article in Developmental Childhood Neurology, Dr. Byers stated that the recognized causative factors to injury during the birth process are traction, rotational stresses, and hyperextension of the fetal head. Recognition of these factors is the basis for prevention of this

terrible accident.21

“Life for the newborn depends upon the preservation and

healthy functioning of

the brain stem and spinal cord at the level of the upper neck.” 23

Abraham Towbin M.D.Harvard Medical School

During the first two years of life, an infant often falls while learning to walk or can fall while tumbling off a bed or other piece of furniture.

Even the seemingly innocent act of playfully tossing babies up in the air and catching them often results in a whiplash"-like trauma to the spine.

Automobile accidents often involve the entire family, although infants often go unchecked because they have no obvious damage or symptoms.

Because of the structure of the infant's spine, spinal stretching from trauma is more likely to result in spinal cord trauma with nerve interference than it is in damage to the vertebral segments and soft tissue. This is frequently the cause of the first vertebral subluxation in the child’s life.

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"Abnormalities of central afferent and efferent pathways have been revealed by evoked potential studies in diabetic patients. Central nervous system abnormalities are more frequent in patients with peripheral neuropathy, but evoked potential can be abnormal even in patients without neuropathy.” 11

Clinical Neuroscience

“Subluxations of vertebra occur in all parts of the spine and in all degrees. When the dislocation is so slight as to not affect the spinal cord, it will still produce disturbances in the spinal nerves passing off from the foramina.” 12

Dr. James Woddersee, Neurosurgeon

“Hyper-functional or hypo-functional neurons along a neural chain prevent normal nerve transmission causing disturbances in the homeostasis of the cells, tissues and organs.” 13

Dr. T. N. Lee

CHIROPRACTIC

Chiropractic is a health care system that is founded on the premise that a properly functioning nervous system is essential to overall health and function of the human body.

Doctors of Chiropractic detect and correct vertebral subluxations by physically adjusting the spine. This restores the nervous system to an optimum level of function, which maximizes the body’s inherent healing potential.

Chiropractic adjustments restore normal nerve function; improve spinal biomechanics, range of motion, reflex arcs, and posture, all of which are essential to a properly functioning nervous system.

Doctors of Chiropractic are experts in spinal structure and body mechanics. Chiropractic adjustments restore and maintain the structural integrity of the body by correcting spinal subluxations. Chiropractors emphasize the importance of posture to overall health, a concept that has been often overlooked in traditional methods of health care.

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Hyperkyphotic Posture Predicts Mortality in

Older Community-Dwelling Men and Women:A Prospective Study

Hyperkyphosis, commonly known as the dowager’s hump, is

frequently observed in older persons, yet little is known about itsclinical significance. However, it is known that, in addition to

being cosmetically undesirable, hyperkyphosis is associated with

restrictive pulmonary disease and poor physical function,

suggesting that hyperkyphosis might be also associated with

other adverse health outcomes.

A total of 1353 participants,

both male and female, who

had measurements of

abnormal posture made at an

osteoporosis visit between

1988 and 1991, participated

in the study.

The study concluded that older

community-dwelling persons

with hyperkyphotic posture

had greater mortality rates,

due to atherosclerosis and

possibly pulmonary causes in

particular. The study also

found that an increased

severity of hyperkyphotic

posture resulted in greater

mortality rates.

Journal of the American Geriatric Society

SAMPLE

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“Insulin receptors and insulin

signaling proteins are widely distributed throughout the central nervous system. New evidence now indicates that insulin participates in the central nervous system control of food intake and body weight, and the stage is now set for studies to determine if impaired central nervous system signaling contributes to the pathogenesis of two common metabolic diseases, obesity and type-2 diabetes.” 5

Science Week

Health care is slowly changing its focus from treatment of metabolic disorders with drugs and chemicals to shifting towards procedures that restore and maintain the normal communication and control systems of the human body.

Central Nervous System & Metabolism

The central nervous system in the master control system in the body and every single function reflects it's activity.

Nerve impulses travel from the brain, down the spinal cord and out through nerves to all parts of the body. Nerve impulses than to the brain through return pathways.

There are in excess of one hundred billion neurons or nerve cells in the human central nervous system and the number of possible interconnections between all of these cells isgreater than the total number of know atoms in the universe.

SAMPLE

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The nervous system is vulnerable to interference at its protecting,structure — the spinal column. The spinal vertebrae are,susceptible to certain stresses and forces which can jar them from their proper position. These minor misalignments of the spine are called “vertebral subluxations.”

The presence of vertebral subluxations can often be detected by examination of a person’s posture. There is ample research which shows the relationship between poor posture and

numerous health conditions such as osteoporosis.

POSTURE AND HEALTH

• Posture and normal physiology areinterrelated.

• Posture affects and moderates everyphysiological function from breathing to hormonal production.

• Abnormal posture is evident in patientswith chronic and stress-related illnesses.

• Homeostasis and nervous systemfunction are ultimately connected with posture.

• Despite the considerable evidence thatposture affects physiology and function, the significant influence of posture on health is not addressed by most physicians. 14

AMERICAN JOURNAL OF PAIN MANAGEMENT

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CHIROPRACTIC

The science of Chiropractic is founded on the premise that an optimum spine and a proper nerve supply are essential in controlling and regulating bodily function.

Chiropractic care is an excellent approach to preventing osteoporosis and other health conditions. Chiropractors are experts in spinal structure and body mechanics. Chiropractic adjustments are aimed at maintaining sound structure of the body by correcting spinal and postural distortions and preventing functional and structural health problems.

Doctors of Chiropractic detect and correct vertebral subluxations by physically adjusting the spine. This restores the nervous system to an optimum level of function, which maximizes the body’s inherent healing ability.

Osteoporosis is often called the “silent disease” because the weakening of the bones often occurs for years before any kind of symptoms may appear. Chiropractic is an excellent method of prevention and routine spinal exams are essential to a person’s neurological and skeletal health.

“Osteoporosis can be more effectively prevented than treated. And when one

considers the enormous cost and morbidity of osteoporosis-related

complications, prevention is the only cost-effective approach. “ 18

FREDERICK KAPLAN, MD

“Chiropractic focuses on the anatomy of the spinal cord and the nerves that branch out from it. Even minor deviations of the spine caused by poor posture can impair the working of a nerve and the body part it supplies.” 17

MIRIAM STODDARD, MD Menopause

Chiropractic adjustments restore and maintain the proper structure of the spine. When the spinal column is brought into balance, normal function is restored, and structural degeneration is prevented

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CHILDHOOD SPINAL PROBLEMS

The birth process, even under normal conditions, is frequently the first cause of spinal stress.

As the head of the child appears, the physician grabs the baby’s head and twists it around in a figure-eight motion, lifting it up to receive the lower shoulder and then down to receive the upper shoulder. This creates significant stress on the spine of the newborn.

Dr. Godfrey Gutmann, a German physician, conducted a study of over 1,000 newborns shortly after birth. He discovered that over 80% of the infants had suffered trauma to their cervical spine, which resulted in vertebral subluxations. 13

“Brachial plexus injuries follow stretching caused by shoulder dystocia, breech extraction, or hyper abduction of the neck in cephalic presentations. Injuries can be due to simple stretching or avulsion of the roots with associated cervical cord injury. Associated traumatic injuries, such as subluxations of the cervical spine may occur.” 14

The Merck Manual,

”Spinal cord and brain-stem injuries occur often during the process of birth, but frequently escape diagnosis. In infants who survive there may be lasting neurological defects reflecting the primary injury.” 15

Abraham Towbin, M.D.

SAMPLE

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Hormonal imbalances can be the result of either

too much or too little glandular activity.

Spinal nerve interference and its resulting

decrease in function may be a significant cause

of endocrine dysfunction and hormonal related

health problems.

"Lesions of the hypothalamic input region may

produce a variety of symptoms, including diabetes,

insipidous, obesity, sexual dystrophy, somnolence,

and loss of temperature control"20

Correlative Neuroanatomy and Functional Neurology

"Studies have shown that more than fifty percent of hyperthyroid patients have damage to the pathways in their nervous system" 21

Journal of Neurology, Neurosurgery & Psychiatry

Research at the Still Institute showed that spinal lesions resulted in pathological

changes in the blood, urine, and tissue fluids. Spinal lesions of the atlas and axis

(C1& C2) were associated with abnormal function of the pituitary which resulted in

abnormal hormone secretions. 22

“With few exceptions,

hormone deficiency or

hormone excess is the

result of pathologic

manifestations in the neural

pathways that supply the

hypothalamus.” 23

Harrison's Principles of Internal MedicineSAMPLE

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A landmark research effort from the New

Zealand School of Chiropractic and the

University of Auckland, has

evaluated the effects chiropractic

adjustments may have on reaction times. Two groups were tested to study variations in reaction times; one

group received spinal adjustments, while

the other group, only receiving a short

period of rest, acted as a control group for

comparison.

There was a marked improvement for the group that received an adjustment over the group that received nothing but rest. The group that got only a rest period did show an average decrease in reaction time: 58 milliseconds, an 8% faster reaction time. The group that received the chiropractic adjustment showed a decrease in reaction time of 97 milliseconds,

representing a 14.8% faster reaction time.12

The implications for these findings are far reaching for any activity in the game of life, and

the data can objectively support anecdotal evidence of enhanced athletic performance under chiropractic care. The ability to react more quickly to any of the demands life can

impose provides added performance enhancement benefits for athletes, who rely on optimum reaction reflexes to perform at their maximum competitive capacity. Field based practice experiences indicate that chiropractic care appears to both enhance an

athlete s ability to perform and to recover from injuries when they occur; this study provides objective evidence that a vital component of athletic performance rapid

reaction time is markedly improved through the chiropractic adjustment.

SAMPLE

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EACH REPORT IS CUSTOMIZED

WITH YOUR LOGO

AND CONTACT INFORMATION

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Create your own digital health educational lending library—but

don’t give out the hard copy, send them the digital e-report---

customized with your contact information—and they can share it

electronically with their family and friends.

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Use these reports on your webpage and social media

forums. We also show you how to easily make then

searchable documents for people in your community

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Health Research E-Reports

are compatible with all forms

of mobile reading devices

including Nooks, I-PADS,

Kindles and Tablets.

With the built in sharing

option-this makes this an

easy an effective referral tool.

These tools are ideal for:

• Websites

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• Blogs

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• Internal Referrals

• Health Fairs

• Spinal Screenings

Purchase one master set for $229

and have unlimited use

Includes annual updates for life

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Each Poster/Slide comes with the full citation and reference in the

pull down notes tab of the slide.

My second Keith Wassung

slide that was posted on my

Facebook site has worked

to create awareness and

educate about the

necessity of chiropractic.

And has also helped me to

grow my practice. If you are

looking to reach

prospective new patients by

teaching, I highly

recommend the digital

media slides

Joshua Hayes, D.C

Page 21: UPPER CERVICAL CHIROPRACTIC   RESOURCES

EXCELLENT FOR

• LECTURES

• SOCIAL MEDIA

• SPINAL SCREENINGS

• HEALTH FAIRS

• DAILY TOPICS

• NEWSLETTERS

• WEBSITES

• And MUCH, MORE

Keith, My patients used to sit in the reception area and look at their smart

phones, now they watch your slideshow and there is always a positive conversation

going on. It’s a great icebreaker and it has improved our patient education program

immensely.

We also like the ease in whichwe can share the slides with the patients via digital technology (great for referrals)

Thank you for putting this together.

Dr Tyler Edwards

Page 22: UPPER CERVICAL CHIROPRACTIC   RESOURCES

The Science of Patient Education,

Communication and Referral Package

12 narrated PowerPoint and video presentations plus

implementation manual.

• New Patient Orientations

• Corporate Stress Lectures

• Health Jeopardy program for schools

• Creating an effective referral pipeline

• Scheduling and closing community lectures

• Effective communication strategies

• New Patient Procedures

• Networking with other health care professionals

• Chiropractic and Biological Signaling

• Chiropractic and Children’s Immune System

• Natural Immunity vs. Artificial Immunity

• and so much more

Follow-up Support as needed

Page 23: UPPER CERVICAL CHIROPRACTIC   RESOURCES

A HUGE shout out to Keith Wassung for providing EPOC Ottawa with outstanding value last week! This guy loves and serves chiropractic and you can't help but be inspired. He also has outstanding patient

education systems that our patients love and makes my job easier and more fun! Thanks brother!

Dr. Craig Hazel

Keith is a master of explaining the Chiropractic concepts of health. I very much enjoyed watching this presentation and, as always, was very impressed with his ability to make difficult concepts easy to

understand. Great job!

Dr. Rob Sinnott

As always, Keith has outdone himself and created an unbelievable tool for Chiropractors to utilize. Keith has produced hundreds of quality articles, presentations, etc over the years and this is no different. Thanks for your

passion and hard work Keith!

Joshua Petersmith, DC

“Last week I spoke at one of the largest hospitals in my area for their diabetes support group. I used your Diabetes research paper as part of my talk. It went quite well....I got invited back next month. They had no idea the nerve system had anything to do with their pancreas function and their state of overall health and well-being. It was

cool to see a bunch of light bulbs go on...including the nurse educator. For those that want to go out and tell the story more, I whole heartedly recommend you purchase Keith's research series....they're great educational tools

for the lay people.

Dr. Grace Syn

I purchased your articles years ago and continue to use them regularly in my practice. I think they are an excellent resource for referrals.”

Dr. Rob Neposlan

“Information is power. “Information is power! The Health Research Reports that I purchased from you are a tremendous tool in the never-ending quest of educating our patients. I truly appreciate the time and effort

it must have taken you to compile your facts & figures. I feel very confident handing these reports to my patients. I know that every statement has been fully researched, verified and referenced. Using these

reports on a daily basis has dramatically revitalized my own mission and purpose. Thanks!”

Dr. James Turn

Keith, I just wanted to say thank you for your awesome customer service and wonderful job you are doing to educate the planet about chiropractic and subluxation. Your customized reports have been instrumental in

stimulating dozens of referrals to my office by helping me connect the dots for people about how chiropractic can be the health care answer they are looking for. I bring the reports to events and screenings, but most of all I use them in my office to educate my patients and put digestible information in their hands they can pass on to others who need my help. Having your reports available to everyone in my office is a no-brainer and a fantastic

and inexpensive practice building tool. Keep up the great work!

Dr. Ryan Hewitt

Page 24: UPPER CERVICAL CHIROPRACTIC   RESOURCES

GET ALL THREE PACKAGES

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