TYPOGRAPHYTYPOGRAPHYTYPOGRAPHYTYPOGRAPHY

What is TYPOGRAPHY ?

It is derived from the Greek words that mean

form and writing. It is the art and technique of

arranging type in order to make a particular

language visible.

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES Font Familyis a set of characters that share common design features

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING

Single typeface is represented by:

specific weightspecific weight

stylestyle

condensationcondensation

widthwidth

slantslant

italicizationitalicization

ornamentationornamentation

designer or foundrydesigner or foundry

N, B, BB, L

N, I, O

Typeface: ArialFonts: Arial Bold, Arial Narrow, Arial Italics, etc.

expandedcontracted

degree from the verticalSlant to the right

Symbols

Mass producedSpecialized

proportionalMonospaced

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES

Unit of MeasurementThe point is the basic unit of measurement used in typography, and all other measurements are derived from it.

In typography, a measure of the height of the characters of a font, measured in points.

0.351mm or 1/12 pica

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES

Block of Typeset textIt is the width occupied by a block of typeset text. A block of text or paragraph has a maximum line length that fits a determined design.

It is determined by typographic parameters based on a formal grid and template with several goals in mind; balance and function for fit and readability with a sensitivity to aesthetic style in typography.

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES

Line SpacingRefers to the distance between the baselines of successive lines of type.

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING

QAhqxQAhqx

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES

Overall Spacing

Tracking refers to the overall spacing of a word or block of text affecting its overall density and texture.

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING

TYPOGRAPHY

Arrangement of TYPE involves the selection of

TYPEFACES

Space between charactersKerning is a term applied specifically to the spacing adjustment of two particular characters.

POINT SIZE

LINE LENGTH

LEADING

TRACKING

KERNING type

TYPOGRAPHY

ANATOMYANATOMY ofof TYPOGRAPHYTYPOGRAPHYANATOMYANATOMY ofof TYPOGRAPHYTYPOGRAPHY

Cap HeightCap HeightThe height of a capital letter measured from the baseline.

M O N P

Body HeightBody HeightThe complete area covered by all of the characters in a font.

ApexApexThe point at the top of a character, where the left and right strokes meet is the apex. It may be a sharp point, blunt, or rounded and is an identifying feature for some typefaces.

VertexVertexThe outside point at the bottom or top of a character where two strokes meet.

Apex is a subset of VERTEX. v

BarBarThe horizontal stroke in letters.

Also referred to as Crossbar. A H

Arc of stemArc of stemA curved stroke that is continuous with a straight stem.

ArmArmA horizontal or upward, sloping stroke that does not connect to a stroke or stem on one or both ends.

W

AscenderAscenderAn upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height.

Also known as Extender k l b

X-heightX-heightThe height of lowercase letters reach based on height of lowercase x; does not include ascenders or descenders.

m n o

DescenderDescenderThe part of the letters that extends below the baseline.

p

BowlBowlThe fully closed, rounded part of a letter.

p q d

SpineSpineThe main curved stroke of a lowercase or capital S.

SerifSerifA stroke added as a stop to the beginning and end of the main strokes of a character. m n r q l

Bilateral SerifBilateral SerifA serif extending to both sides of a main stroke. They are reflexive. m n r q l

BeakBeakA sharp spur, found particularly at the top of letters in some 20th century Romans.

C

OvershootOvershootAscenders extending into the space of a following character.

Usually at an angle of 1, 3 or 7 degrees from the normal T E L

FlagFlagThe horizontal stroke present on the numeral 5.

FinialFinialA tapered or curved end.

c

Diagonal StrokeDiagonal StrokeAn angled stroke. w x v

y

Devina Kothari