Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.

THE GLOBAL CORPORATE

Gender and Age of Followers of Healthcare Companies

32%

1.08x .94x

of followers are between the ages of 26 AND 35

28%of followers are between the ages of 36 AND 45

2x

less likely than the average user to be FEMALE

Followers are

more likely than the average user to be MALE

Followers are

more likely than the average user to be between the ages of46 AND 55

Followers are

Locations, Work and Interests of Followers of Healthcare Companies

10.7x

16.2x

TECHNOLOGYOUTDOORHEALTH/FITNESS

SPORTS BUSINESS

FINANCIAL

INSURANCE

FASHION

POLITICS

SAN FRANCISCO COLUMBUSSAINT LOUISCHICAGO

NEW YORK

TOP FIVE CITIES followers are from

more likely to be from SAINT LOUIS than the average user

Followers are

more likely to be from COLUMBUSthan the average user

Followers are

FOLLOWERS OF HEALTHCARE COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN

FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN

Followers of Healthcare Companies

43x

3.9xNETWORK SIZE

.6xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN VIDEO GAMES

.7xLESS LIKELY TO BE INTERESTED IN ART

300AVERAGE TWITTER USER

1614 FOLLOWERS OF HEALTHCARE COMPANIESvs.

FOLLOWERS ARE

STRONGER THAN AVERAGE TWITTER USERS

THEY HAVE A SOCIAL PULL

Followers of healthcare companies have an average network size 3.9 times that of average Twitter users

Social pull measures how well followers are connected across social media.

HealthcareCompanies

Twitter Influence StudyWho is following large global companies on Twitter?

The average Twitter user has approximately 300 connections across all social media platforms, while followers of healthcare companies average 1,614 connections across all social media platforms.