Slides from the Tweetcamp VI session, to be held at 2:30 p.m. CDT on Wednesday, June 29, 2011.
- 1.Tweetcamp: Twitter Basic Training#TweetcampLee Aase (@LeeAase) Randy Schwarz (@RandySchwarz) Mayo Clinic Center for Social Media June 29, 2011Wednesday, June 29, 2011
2. History of #Tweetcamp Began in April 2009 as training opportunity for Mayo Clinic employees Consistent with goals of Mayo Clinic Center for Social Media and Social Media Health NetworkWednesday, June 29, 2011 3. Mayo Clinic Center for Social Media Our Raison detre: The Mayo Clinic Center forSocial Media exists to improve health globallyby accelerating effective application of socialmedia tools throughout Mayo Clinic andspurring broader and deeper engagement insocial media by hospitals, medicalprofessionals and patients. Our Mission: Lead the social media revolutionin health care, contributing to health and wellbeing for people everywhere.Wednesday, June 29, 2011 4. Social Media Health Network Membership group associated with Mayo Clinic Center for Social Media For organizations wanting to use social media to promote health, fight disease and improve health care Dues based on organization revenues Industry members eligible to join, but not accepting industry grant funding 75 member organizations as of 6/30/11Wednesday, June 29, 2011 5. Why Open Tweetcamp to the World? Sharing with, learning from others is a Mayo value Dr. Will and Dr. Charlie via Train, Boat Twitter, social media are powerful tools for much faster, broader exchanges Opening to the world makes experience even more valuable for Mayo employees Sampler for Social Media ResidencyWednesday, June 29, 2011 6. Coming in October: Social MediaSummit & Residency in Rochester Oct. 17-19 Summit Four pre-conference workshops Three-track conference Oct. 19-20 Network Member Meeting Interactive, member-led discussions Oct. 20-21 Social Media Residency Hands-on practical application (but no all-nightshifts) Network members save $1250 on full weekWednesday, June 29, 2011 7. Wednesday, June 29, 2011 8. Wednesday, June 29, 2011 9. Todays Goals You will better understand social media, withTwitter as a prime example You will see, share applications for your work For Mayo Employees: You will learn how toconnect with interested communities toListen and learnImprove relevance, broaden use of content For everyone: You will find your voiceWednesday, June 29, 2011 10. A Step Beyond 7 HabitsWednesday, June 29, 2011 11. 8th Habit Opportunity I can go to any group, and I do it all the time, all over the world, and I ask a simple question: How many honestly believe that the vast majority of the workforce in your organizations possess more talent, more intelligence, more capability, more creativity, more resourcefulness than their present jobs require or even allow them to use? Literally, almost everyone raises their hands. Think of the loss of what we could call voice, of peoples intelligence, capability, creativity. And yet I can ask the next question: How many feel pressured to produce more for less? and you know what, the same amount of hands go up. Now just put those two questions together: Here theres this enormous capability and talent and intelligence, and also this great pressure to produce more for less, and theyre not able to even use it. -- Stephen CoveyWednesday, June 29, 2011 12. Stephen Coveys 8th HabitGoing beyond effectiveness to greatnessFind your voice and inspireothers to find theirsWednesday, June 29, 2011 13. Expectations This is an opportunity for you to find your voice. This is NOT another thing to do and is NOT anew job expectation for your annual review DO listen and participate for the next 45minutes, then complete the basic assignments If social media opportunities dont seem at leasta little interesting and exciting, feel free to returnto your regularly scheduled programming.Wednesday, June 29, 2011 14. Wednesday, June 29, 2011 15. Dont Be That Guy Social media are NOT just another way to push out your same old advertising messages The Law of Large Numbers vs. Dinner Party Rule Implications: Give more than you take Be real and transparent Act with IntegrityWednesday, June 29, 2011 16. Wednesday, June 29, 2011 17. Wednesday, June 29, 2011 18. Wednesday, June 29, 2011 19. Twitter vs. Facebook Facebook is primarily for strengthening existing connections (or reconnecting) with your friends. Twitter enables you to connect with people who have common interests. For the friends you dont know yet.Wednesday, June 29, 2011 20. Twitter vs. Blogs Twitter is a micro-blogging platform. Limited length reduces writers/artists block Blogs provide opportunity for more thoughtfulreflection and developmentTweeting = great way to take notes on a live event AND spread word about itBlog = platform for review/synthesis Twitter = great for spreading word about postsWednesday, June 29, 2011 21. Assignments for Virtual, Non-Mayo Participants Introduce yourself with a tweet that includes your city and the hashtag #tweetcamp (and optionally your employer name) Continue to tweet any questions or comments using the same hashtagWednesday, June 29, 2011 22. 5 Reasons Twitter is Better than Email Brevity is the soul of wit - and of Twitter No expectation to read and respond to everything Conversations open and discoverable Direct messages can reach recipients with priority Blocking or unfollowing punishes abusesWednesday, June 29, 2011 23. So what can you say in 140 Characters anyway? Have u seen how ppl txt? U can pack lots in via abbrev URL shorteners let you link to Web sites with more informationWednesday, June 29, 2011 24. From 71 characters or more to 27or fewer This: http://socialmedia.mayoclinic.org/ 2011/06/27/tweetcamp-vi-on-wednesday/ becomes This: http://bit.ly/moyByI - or a slightly longer but customized version http://mayocl.in/TweetcampVIWednesday, June 29, 2011 25. Case Studies: A Series of Serendipitous EventsWednesday, June 29, 2011 26. Case Study #1: ListeningWednesday, June 29, 2011 27. Ensuing ConversationWednesday, June 29, 2011 28. Wednesday, June 29, 2011 29. Case Study #2: Baltimore TweetupMe: Are you based in Baltimore?Me: Im going to be there Tuesday for this conference.(asae.center.or/hcc) on a panel RU available late pm?Me: Im flying out Tues at 6:45 p.m. Any avail in the later afternoon?I think my panel is done about 2:30Wednesday, June 29, 2011 30. Case Study #3: Journalist InteractionsMe: Not sure when Im next in TC...will check when I get back home later tonightMe: As per my call, I have a good social media day that would connect with another interestingstory. Call 507-xxx-xxxx or my cell 507-xxx-xxxxWednesday, June 29, 2011 31. Twitter Hashtags Enable easy gathering, especially around an event (real-life or virtual), such as: #hcsm #hcmktg #mayoragan #MCCSM #tweetcamp Create a hashtag simply by using it in a tweet: no permission required It can become messy... see #tweetcampWednesday, June 29, 2011 32. Wednesday, June 29, 2011 33. #wristpain and #MayoUSAToday Twitter chat relating to story on Jayson Werth in USA Today on #wristpain Suggested Twitter chat with Dr. Richard Berger to give readers more info Led to ongoing #MayoUSAToday seriesWednesday, June 29, 2011 34. Wednesday, June 29, 2011 35. Wednesday, June 29, 2011 36. Wednesday, June 29, 2011 37. Last Friday 3031031-9Wednesday, June 29, 2011 38. Last Friday 3031031-9Wednesday, June 29, 2011 39. 3031031-10Wednesday, June 29, 2011 40. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, myright arm is in a festive green, but otherwiseannoying cast. The short-term hassle, however,should be more than worth the long-term gain - the potential for a future without chronic wrist pain. Afuture, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me.3031031-10Wednesday, June 29, 2011 41. Wednesday, June 29, 2011 42. The Twitter API A toolkit other programmers can use to create useful services based on Twitter Examples include: TwitPic.com (and others) for sharing photos Phone applications (e.g. Twitterific, Twittelator, Tweetie, Twitterberry) and Desktop clients (e.g. Tweetdeck) Hootsuite.com, CoTweet.com to schedule tweets and manage Hundreds of others (tweet your favorites and their functions with #tweetcamp hashtag)Wednesday, June 29, 2011 43. Twitter Time Travel ThroughHootsuite, CoTweet, TweetdeckWednesday, June 29, 2011 44. Building Tweet Cred Consider following those who follow you. Following does not mean endorsement Keep it person-al: Automatic direct messages to new followers miss the point. Dont Protect updates When people mention you, reply (@) to them. If they D, respond in kind. Re-Tweet (RT) to credit sources, help followers find interesting tweeters. Publicly thank those who help you. Admit mistakes. Dont conceal work affiliationWednesday, June 29, 2011 45. Mayo Clinics Evolving Follow Policy At first @mayoclinic didnt follow anyone Then started following other medicalproviders But only people we follow can send directmessages, so we began adding non-salesy tweeters New approach: Follow followers who showthey want to be followed by sending atweet saying: @mayoclinic please followWednesday, June 29, 2011 46. @mayoclinic ProfileWednesday, June 29, 2011 47. Sample Twitter BioWednesday, June 29, 2011 48. How I Monitor & Respond in Twitter Two accounts: @leeaase and @mayoclinic Use Tweetdeck, with panes for All Friends Top Tweeps Mentions of @leeaase, @mayoclinic Direct messages to @leeaase, @mayoclinic Search (Mayo Clinic or mayoclinic) Hashtags like #hcsm, #hcmktg, #MCCSMWednesday, June 29, 2011 49. My Twitter Priorities Following 1,000+ in two accounts = Fire Hose Particular emphasis on Replies, Directs and tweets mentioning Mayo Clinic Scan All Friends as able, but no guilt trip As tweeps say interesting things or interact, add to Top TweepsWednesday, June 29, 2011