Upload
dr-patch
View
1.198
Download
0
Tags:
Embed Size (px)
Citation preview
The Story Behind DrPatch
Our mission, driven by the intuition of a mother, is to create patching solution which are effective as well as fun to wear. Our products help children see better while protecting their self-esteem.
The DrPatch Products
Our solution have been designed to make the treatment more fun for children. This motivates them to comply and it nurtures their self-esteem in order to ensure a successful treatment.
DrPatch: A visionand a good deal
Created to answer a real need to treat children with amblyopia in an efficient and much more empathetic way
Very well received by all eye care professionals to this day (optometrists, ophthalmologists, orthoptists and opticians)
New concept, efficient, cost effective and unique
Already in demand from costumers all over the world through our website
The team behind DrPatch
Lyse-Anne RoyPresident of DrPatchFounder of DrPatch and in business for over 25 years, Lyse-Anne Roy started DrPatch for her own son Zacharie when he had to wear an eye patch. Recipient of several prizes in entrepreneurship, she is continuously innovating to improve her orthoptic products.
Danièle HenkelDanièle Henkel is specialised in commerce and international relations as well as in management and business development. She was able to build an international empire in the medical-aesthetic industry using only her ideas and her boldness.
Range of productsTotal occlusions
Made of ultra-durable silicon Very comfortable Takes a second to install 2 year guarantee Annual cost much lower than current solutions Registered trademark
Range of products Partial occlusion (stickers)
•Original and playful graphics children like that motivate them to wear the occlusion longer and more often for a successful treatment
•13 designs for girl, boys and adults
•Graphics renewed regularly
•12 eye patches per design sheet
•Cut and installed quickly and easily on glasses
Partial occlusions for children
What’s inside your order: storage bag, 12 reusable eye patches, a transparent sheet to match your glasses perfectly, a useful storage card and easy to follow instructions.
Partial occlusions for adults
What’s inside your order: storage bag, 12 reusable eye patches, a transparent sheet to match your glasses perfectly, a useful storage card and easy to follow instructions.
Range of productsFun and useful accessories
Treatement tracking booklet Bedtime storybook Booklet with visual games DrPatch’s stuffed teddy bear
Display
Original, compact, esthetic and solid display which includes: 10 total occlusions 6 colorful sticker sheets 1 treatment tracking booklet 1 teddy bear 1 bedtime storybook 1 booklet with visual games Informational flyers
height 19,5 inches width 15 inches depth 7 inches
A promising market3 to 5% of children suffer from amblyopia
including 2500 new cases in Quebec every year
3000 patients for amblyopia at the Ste-Justine Hospital only
No other treatment or product entirely efficient and reusable to this day
Need to treat not just the physical aspects of amblyopia but also children’s well being and preventing negative psycho-social consequences
«Adults» market growing rapidly
Proactive Promotional Program
In storeDisplays include a DrPatch stuffed toy to attract
childrenPromotional posters (optional) Informational flyers
Promotion:Press releases to specialised media outletsPromotional campaign on the topic of prevention to
encourage parents to get an eye exam for their children
Mention on our www.drpatch.ca
In the press
Article in La Voix de L’est written by Francine Beaudoin, «Travailleuse de l’image, artiste de l’éphémère» (May 15th 2004)
Article in La Voix de L’est written by Stéphane Champagne, «Bon pied, bon œil et… bonne maman» (June 8th 2009)
Article in L’Express Affaires written by Claude Hébert, «Une femme qui voit loin» (February 15th 2010)
Article in La Presse Affaires written by Martine Letarte, «Lorsque maman s’en mêle» (February 14th 2011)
Radio interview at Radio-Canada «L’après-midi porte conseil» with Dominique Poirier «Maman entrepreneure» (February 22nd 2011)
Featured in Radio-Canada’s TV show «Dans l’œil du dragon» (May 2013)
Article in La Voix de l’Est written by Marie-Ève Martel «DrPatch tombe dans l’œil de la dragonne» (May 22nd 2013)
Proactive Promotional Program
Web activities:
Website is updated regularly
Mention of your clinic on the website
Section for you with information, promotional offers
and online orders (Coming soon)
Web 2.0: Linked In, Facebook, Twitter and blog
Logistical Support
Orders recieved within 72h(in Quebec)
Free shipping for first order
A variety of products is included in the display and they can be sold separately
Order online, by phone or by fax
First order includes a display
Minium 125$ for subsequent orders
Summary
A solution loved by children and their parentsGrowing market that is very promisingUnique products with strong brandingOffers a competitive edgeAttracts interesting clients who can afford to
buySolid profitability with potential of rapid growth