1. Welcome Mental Health Counselors of Central Florida
How To Build Your Practice
Through Social Media

2. Beckys Garden Therapy Website

3. With Social Media, its like the starters pistol went off and everyone started running, and not a lot of us stayed behind to question: Why am I in this race to begin with? Who is gong to run it and why? The important aspect of Social Media is the ability to define your desired outcomes before you even design a program.
Brian Solis, Sociologist and Published Author

4. Social Media Facts
During theaverage 20-minute period in 2010, there were 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)
Social networking site usage grew 88% among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
The change in Social Media use among Baby Boomers 55-64 rose from 9% in 2008 to 43% in 2010(Marketingcharts.com via David Erickson)
College-aged kids (18-24) made up thefastest growing segment of users on Facebook in 2010 (AllFacebook.com)

5. Its All About The Conversation
Social Media isnt a one-way marketing tool but a place where you can engage and participate in an exchange with the community to tell them about your practice.

6. Top Social Media Programs That
Will Relate To Your Practice:

7.

8. Case Study
A counselor has a family practice. The counselor is trying to reach moms to build his/her client base.
Lets see what this counselor
should do to use Social Media to reach moms.

9. Why Facebook?

• Over 600 million people on Facebook by the end of 2010
• 10. Facebook is FREE
• 11. Use Facebook to share blog, posts, and practice updates with other Facebook users
• 12. Create an extension of your web site to share what makes your practice unique