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The Fortune is in The Follow-up
Who can you follow-up with?Clients
Preferred Clients
Prospects
Hostesses
Business Partners
Did you know????Each customer that purchases products in
their first three months in a row has an 87% chance of “engaging”.
A consumer who orders in only 1 or 2 of their first three months has an 18% chance of engaging.
So if they order in their 1st, 2nd, and 3rd month; the percentage of them reordering again throughout that year increases by 5 times!!
Definition of Engaged (In Arbonne Terms)
Engaged means they develop loyalty towards Arbonne’s products, and buy regularly in the future.
An “engaged” consumer will purchase 4-6 times per year, compared to 1-2 orders by the average consumer, and is twice as likely to renew (and place another 4-6 orders per year.)
How do I get a Client/PC ENGAGED?Start a follow-up system to keep track of the
people you sponsor and what products they are ordering.
◦ Binder System in conjunction with Calendar◦ Index Card System◦ Online Data Program
Teach PCs to order in $250 increments to maximize the hostess rewards◦ They can do this by ordering for their friends & family
Start the process of introducing customers to new products ( Clients & PC’s)
Process of Product IntroExample of Product Exposures:
◦1st month: Skincare/Cosmetics
◦2nd month: Nutrition
◦Sea Source/Hair Care
How do you go about introducing them to new product lines?
Go to Order Follow-up Tab on Webstats to see what products they have already purchased◦ Create a client/pc follow-up sheet to put in binder
with info on their past orders
Invite them to a Discover Arbonne that is focused on displaying various product lines
Put samples of another product line in their order ( if you are delivering)
Bring by a demo of a Fit Kit/Spa Kit & or schedule a color consultation
How to Follow-up with Prospects
Don’t allow your own fear to be bigger than someone else’s why~
It may take a process of multiple exposures before a prospect says yes◦ Example of Process of Multiple Exposures:
1st exposure-:Introduction to Arbonne at presentation/Email/Facebook/Phone- Give or send a Take a Look Packet & possibly give a demo kit to sample
2nd exposure: One-on-One Appointment- go through take a look packet, answer questions, etc.
3rd exposure: Bring them to a Discover Arbonne in your area/ do a 3 way call / do a skype call with upline manager or VP for the 3rd party validation
Do what you sayWhen you give someone a kit or a sample
…that does not attach you to that person just because you were their first exposure.
When you give someone a kit or a sample you need to follow-up within 24 to 48 hours to make sure they are using the kit/sample.
Example of what can happen with great
follow-up: My Canadian team
How to Follow-up with Hostesses6 Steps to Guarantee a Successful
Presentation◦ 1) Give the hostess a hostess packet or
brochure◦ 2) Save the date call by hostess to guests◦ 3) Consultant create invite on hostess rewards
with email addresses that hostess gave you◦ 4) Send out a hard copy invite with the theme◦ 5) Give hostess a demo kit or basket/bag of
various products to sample about a week or so before the presentation
◦ 6) Hostess call guests to remind them of presentation
Hostess Follow-up Continued.. Have a conversation with the hostess prior to the
presentation to see where they are in regards to looking at the business for themselves
If you get the hostess excited to earn free rewards; he/she will WANT to make sure his/her guests get there so he/she can earn FREE PRODUCTS!
Use the Arbonne Invites to see who has RSVPd, to send reminders, etc.
You can get outside orders before the presentation by setting up one-on-one’s with guests that were invited but cant make it
How to Follow-up with Business PartnersCreate a binder system for your business partners
to keep track of their basic info:◦ Address, Phone #, Email, DOB, children's names◦ Goals ( Income, Management, etc..)◦ Conversations/Coaching/Strategy Session Info
Enter in your Business Builders cell & email info into your phones to have easy access for follow-up
Create an Email Blast List to be able to send on communications of events, changes, updates, etc..
Be the vision caster for your teams
Benefits of Follow-upCreate a strong stable business built
up of walking “Arbonne Ambassadors”◦Teach your PCs to order in $250
increments
Most Consultants start out by walking through the door marked “Customer”
ALWAYS share the Stop, Start, Share Options