Upload
richard-brownell
View
312
Download
0
Tags:
Embed Size (px)
Citation preview
`
Putting the Power of DNAin Your Hands.
The Era of DNA: DNA in Medicine
• Medicine moving from
personalized to precision:
The Era of DNA: DNA in Medicine
• Medicine moving from
personalized to precision:
– Pharmacogenomics:
Genetic testing gauges
drug effectiveness per
patient
– Treatments no longer
based on population
statistics
The Era of DNA: DNA in Medicine
• Medicine moving from personalized to precision:– Pharmacogenomics:
Genetic testing gauges drug effectiveness per patient
– Treatments no longer based on population statistics
– Nutrigenomics:• Treats digestive diseases like
Crohn’s
• Matches diet to individual
• Matches fitness program
The Era of DNA: DNA in Medicine
• Identify predispositions to
disease
The Era of DNA: DNA in Medicine
• Identify predispositions to
disease
• Genomic signature is as
important as blood type in
determining treatment
and care
The Era of DNA: DNA in Medicine
• Identify predispositions to
disease
• Genomic signature is as
important as blood type in
determining treatment and
care
• New tests to treat and
diagnose disease
– Genetic alteration may
reveal alternative treatment
– Identify misdiagnosis
– Tailor cancer therapies
DNA in the Cloud• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment
DNA in the Cloud• Comparing genomes is fueling
medical discoveries
– Scientists need access to database
of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6
petabytes of data for a few
thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights
DNA in the Cloud• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6 petabytes
of data for a few thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights
– Pharmacogenomics:Doctors able to query a database of genomes to find the most suitable drug
DNA in the Cloud• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6 petabytes
of data for a few thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights
– Pharmacogenomics:Doctors able to query a database of genomes to find the most suitable drug
• DNA as digital memory substrate (the new silicon)
• Work at Stanford and European Bioinformatics Institute using DNA as a binary language storage medium
• Terabytes of info in a particle of dust
DNA and Children• Parental decisions to store cord
blood– Requires lab storage
– Initial cost in thousands
– Annual cost
DNA and Children• Parental decisions to store cord
blood– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child and family
DNA and Children• Parental decisions whether to
store cord blood at birth– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child and family
• Epigenetics – DNA Changes– Sun, chemicals, pollution stress
cause DNA to change during our lives
– Methylation (chemical change) of DNA associated with disease
– Best to start DNA history early
DNA and Children• Parental decisions whether to
store cord blood at birth– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child and family
• Epigenetics – DNA Changes– Sun, chemicals, pollution stress
cause DNA to change during our lives
– Methylation (chemical change) of DNA associated with disease
– Best to start DNA history early
• Emergency benefits
– Crucial information important for
early responders to emergencies
is together with DNA on
GENiSYSS Child Vault
– Can save a child’s life
GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive
GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive
• Create a DNA history with multiple samples over time
GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive
• Create a DNA history with multiple samples over time
• Save important information – medicaland personal
Bringing It to Consumers
• DNA Sequencing Cost continues to drop
– In less than a decade, cost has dropped from millions to $3000
– End of this decade likely to beaccessible to average person
Bringing It to Consumers
• DNA Sequencing Cost continues to drop
– In less than a decade, cost has dropped from millions to $3000
– End of this decade likely to beaccessible to average person
• GENiSYSS brings DNA storage to the individual together with digital memory
– Safe, secure
• Patented material kills virus, bacteria
• Encrypted, custom, password-protected software
– Keep it at home, deposit box or on keychain
Bringing It to Consumers
• DNA Sequencing Cost continues to drop – In less than a decade, cost
has dropped from millions to $3000
– End of this decade likely to be accessible to average person
• GENiSYSS brings DNA storage to the individual together with digital memory– Safe, secure
• Patented material kills virus, bacteria
• Encrypted, custom, password-protected software
– Keep it at home, deposit box or on keychain
• Device price = tens of dollars
• Longevity – half life of DNA being
stored at room temperature not yet
found (decades or more)
A Tiny Drop of Blood is Liquid DNA
A Tiny Drop of Blood is Liquid DNA
A Tiny Drop of Blood is Liquid DNA
A Tiny Drop of Blood is Liquid DNA
A Tiny Drop of Blood is Liquid DNA
Practical + Sentimental =
Time Capsule.
• Medical and Emergency
• Family History / Genealogy
• Photographs and Memories
Even when you lead a long and healthy life, you create a legacy to benefit
the whole family.
Start Now to Store Your DNA!
Even when you lead a long and healthy life, you create a legacy to benefit
the whole family.
Specific Markets
• Medical:– Personalized medicine
– Drug effectiveness
– Identification and Treatment
– Medical records
• Senior– Family Legacy
– Funeral homes
– Nursing (huge savings for drug matching)
• Parents– Newborn (inexpensive
alternative for storing DNA)
– Emergency
• Child device contains emergency information
• Moves forward into adulthood with child
• Genealogy– Pass forward DNA
history together with family tree
It is a Time Capsule of Both Practical and Sentimental Value