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A brief rundown of a week-long pilot program on calming using SMS technology. Focus is on being "in the moment."
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Text2Calm: “Living in the moment.”
A pilot program on calming by :Mitchell Fukumoto
A Brief Rundown
• Take a photo of a “moment” during the day.• Reminded once a day via text.• At the end of the day, send the photo back via text or email.• A “moment of the day” is sent back at the end of the day
showcasing the best “moment of the day.”• All pictures are posted to a blog: http://lifeiswin.tumblr.com/
First Round Survey – After one week
• Q: How did you feel when you were asked to complete your task?Answers: “I actually wanted to do it!”, “too enthusiastic, couldn’t stop”, “excited”
• Q: How did you feel after completing your task?Answers: “accomplished”, “happy”, “nostalgic”, “more aware of my surroundings”
• Q: Was the blog and/or the moment of the day effective?Answers: “I liked it because it was my community”, “it definitely spread the joy”, “added incentive to take a great picture”, “it’s nice to see what people chose to reflect on”
First Round Feedback
• “I wanted to do when I wasn't stressed, but when I was stressed or busy, it felt like an obligation.”
• “I was usually pretty aware of when I was forgetting to take my picture…Other than just remembering in the back of my head, I didn't have anything to prompt me everyday.”
• “more reminders!”• “It might be fun to occasionally get prompted pictures
instead of just a reminder. For instance instead of just ‘capture a moment of the day,’ something like ‘take a moment to notice people's smiles today’”
Best Feedback Received
• Out of 7 original participants, 6 were regular contributors. 86% initial retention rate.
• Out of 6 regular contributors, 6 agreed to continue with the project. 100% retention rate.
Second Round Implementation
• Add more reminders– Hopefully one will trigger the behavior.
• Take a picture once every other day at your leisure but reminders are sent every day. – Attempt to remove the obligation of taking a picture.
Gives the user a bigger time frame.
• Some days, add a “moment challenge” to take a picture of something specific.
Moving Forward
• Will continue to blog indefinitely. Received many comments that the blog was the best thing to come out of this project.
• Personally, I will continue to take pictures. It makes me calmer, happier and is like a virtual journal of my daily life.
• Added Google Analytics to the blog to track network traffic. Will attempt to increase traffic to the site and followers to the blog.
Contact Information
Mitchell Fukumoto
Twitter username: mitchfukuPersonal blog: mitchfuku.tumblr.comPicture blog: lifeiswin.tumblr.com
For more information or to join this project, contact me at: [email protected]