Technology and filmBy Bailee Brooks

introduction• Technology has developed massively over the years, helping to

appeal to a wider range of audiences and create smoother production, perhaps more enjoyable within the film industry. I will be explaining the advantages and disadvantages of the changes within technology for audiences and institutions

Development of special effects

Advantages • Audiences-• Will experience escapism• Could help to make something

appear more realistic.• More pleasurable experiences. • Institutions- • More successful films • Higher production values • Could generate a wider audience

appeal due to genre etc. • Creates a more unique selling

point

Disadvantages• Audiences- • Could seem unrealistic • May be less relatable due to

the un-naturalistic elements.• Institution's- • Could be more expensive • More time consuming • Result not may be as desired

Development in Audio

Advantages

• Audiences- • Higher quality/clearer

audio recording • Increased verisimilitude • Institutions- • Could help to

communicate themes and genre quicker

Disadvantages

• Audiences-• Could seem unrealistic

due to sound effects etc. • Institutions- • More expensive • Equipment may be more

time consuming or difficult to use

Developments in video technology

Advantages • Audiences- • Clearer to view• Creates verisimilitude • could create a most naturalistic

effect depending on scenario, making a production relatable

• Institutions- • Less expensive • Easier to use• Easier to transport• Doesn’t reduce quality like

analogue does

Disadvantages • Audiences- • Could prefer more classical

analogue • Could seem unrealistic due to the

high quality being so unnatural etc.

• Institutions • Audiences may prefer a more

classical analogue filming • Most cinemas prefer digital

footage, meaning if filmed on a film camera will be harder to transport

Developments in pre production technology

Advantages • Audiences- • audiences get films quicker as

the film is more efficiently planned

• More pre production software available so anyone can become a prosumer

• Institutions- • increased efficiency of research

and planning i.e. script software • Use cgi to create characters/ set

in advance

Disadvantages

• Audiences- • n/a• Institutions- • Could be expensive as

software must be paid for

The internet

Advantages

• Audiences-• Technological

convergence- audiences can consume on multiple platforms • Institutions- • Cultural convergence-

audiences could spread products and make them viral for being enjoyable

Disadvantages • Audiences- • some may not use the

internet/social media

• • Institutions- • Cultural convergence- if

prosumers/consumers believe a product is bad they can spread this view via word of mouth/make it viral etc.

The transition from film reels to digital film

Advantages • Audiences-• Audiences could enjoy a smoother

production • Films can be seen as more realistic • Allows other techniques to be used

such as special effects providing escapism

• Institutions- • Can also use special effects to

attract audiences • Cheaper than buying reels • Larger range of functions available

Disadvantages • Audiences-• Some viewers may prefer

authenticity of reels/analogue footage.

• Institutions- • Most distributors/exhibitors

prefer digital footage- if filmed in an analogue style, this would have to be transferred.

• Initial cost of new hardware may be expensive