Taylored Training

Melanie Adler – 06280251 Chester Lau – 06181530

Lulu (Wei) Liang – 06197389 Artin Memar – 06193281 Walter Pang – 06336811

Gloria Pu – 06197988

By: Tailored Consulting

November 28, 2011

A Brief Overview of Taylored Training

OVERVIEW| TAKEAWAYS| REVISITED| PRIDE











Key Takeaways Going Forward

1. Realizing the need for a Marketing Consultant

2. Lagniappe your clients

3. Information in the real world is fragmented







Increase Sales

Boost Customer

Loyalty

Ahead of Competition

Foster Innovation






Taylor Revisited

1. Testing before recommending

2. Planning before diving


Taylor Revisited




Taylor Revisited




Tailored Consulting: We take pride in our accomplishments

• Collecting and Distilling:

– Surveying the Queen’s target market:

–Gaining first-hand experience of Taylored Training: Understanding before communicating













• Primary Issue: Lacking brand awareness among the overall Queen’s Community



• Primary Issue: Lacking brand awareness among the overall Queen’s Community



• Executing on our Insights: Tailored for Taylored

– The problem isn’t retention, but awareness

– Trial or challenge?

– Constructing a viral video campaign

– Creating awareness, and inciting action



• Executing on our Insights: Tailored for Taylored

– The problem isn’t retention, but awareness

– Trial or challenge?

– Constructing a viral video campaign

– Creating awareness, and inciting action




TAILORED CONSULTING WE TAILOR OUR SOLUTIONS TO YOUR BUSINESS


Health & Medicine

Taylored Training