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1
What You’ll Learn
2
Wellness Portal 101
Personalization
How to engage customers
How to keep customers
Build brand
What You Won’t Learn
3
HIPAA Compliance
Electronic Medical Record
Patient Portals
Partner Portals
Payer Portals
Claims Portals
Wellness Portals
4
Definition:
“A Wellness Portal is an online
application that promotes a
healthy lifestyle.”
Wellness Portals
5
What’s in a portal:
• Weight Management
• Calorie Counter
• Nutrition
• Physical Activity
• Smoking Cessation
• Stress Management
• Condition Specific Solutions
Purpose
6
The problem:
• 26% of American adults are
considered obese
• Obesity increases risk of diabetes,
high cholesterol, high B.P.
• Health Care Costs
• Employees paying 65% more
• Employers paying 78% more
• Increasing 10% year
• Employee absenteeism 3-7 days
higher in overweight employees
Purpose
7
Prevention
Wellness Portals
8
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
9
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
10
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
11
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
12
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
13
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
14
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
15
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
16
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Wellness Portals
17
Who Sponsors Wellness Portals:
• College and Universities
• Associations and Large Groups
• Health Plans
• Hospitals
• Corporations
• Product & Service Providers
Purpose
18
Some Good News:
• Going up:
• Morale up 64%
• Job Satisfaction up 70%
• Productivity up 66%
• Energy level up 83%
• Going down:
• Claim costs down 28%
• Physician visits down 17%
• Hospital visits down 63%
• Disability costs down 34%
How to do it
19
How to do it
20
How to do it
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How to do it
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How to do it
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Plan:
• Initiate Event
• Engage
• Set Objectives
• Assess
How to do it
24
Coach:
• Give direction
• Personalize it
• Self care tools
• Modify behavior
How to do it
25
Reward:
• Acknowledge accomplishments
• Rewards results
• Motivate
• Report
Personalization
26
Talk to me like you know me
Identification
Control
Relevant content
Its about me not you
Personalization
27
Personalization
Cat People
Dog People
Personalization
28
Personalization
Cat People
Dog People
Personalization
29
Personalization
Cat People
Dog People
Personalization
30
Personalization
31
How to keep them
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The Persistent “WOW”
How to keep them
“Repeatedly creating notable experiences”
33
The Persistent “WOW”
How to keep them
“Repeatedly creating notable experiences”
Loyalty:
Evolves naturally from the notable experiences
you have with a company over time
34
The Persistent “WOW”
The Persistent “WOW”
35
The Persistent “WOW”
36
The Persistent “WOW”
37
The Persistent “WOW”
38
The Persistent “WOW”
39
The Persistent “WOW”
40
The Persistent “WOW”
41
The Persistent “WOW”
42
Case Study
43
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
44
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
45
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
46
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
47
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
48
Connect
Wellness portal
Specific issue
Social Network
Self guided
Use of video
Case Study
49
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
50
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
51
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
52
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
53
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
54
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
55
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
56
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
57
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Case Study
58
My Health Guardian
Wellness portals
Insurance sponsored
International
Early adoption
Roll- out of clones
Conclusion
59
Wellness Portal
Plan, Coach, Reward
Concepts
Personalization
Persistent “WOW”
Chuck Murphy