Supporting Study Coordinators

Patient Recruitment

Supporting Study Coordinators

Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 www.icts.us

Who Is ICTS?

Integrated Clinical Trial Services Pre-Trial Preparation

Recruitment/ Enrollment

Retention/ Compliance

Enrollment Success

ICTS is a Clinical Trials Support Company that specializes in achieving superior results in research studies by building and maintaining stronger connections throughout the entire clinical trial process. Our innovative and customized communication models provide the foundation for higher quality data and results.

Site Enrollment Marketing Programs

Pre-Trial Preparation



Enrollment Success

Sponsors and sites always have the same goal: to enroll the needed number of patients to complete a clinical trial on time, but they may not always agree on how to go about it. Many sites believe they can complete enrollment without Centralized Support and would rather receive budget and use internal resources to create awareness of a study. However, more than 66% of Sites Fail to Meet Enrollment requirements for a given trial. This could be because many sites don’t have marketing staff to develop and manage complex marketing programs to reach potential subjects.

Sites and Sponsors Partners in Recruitment




Enrollment Success

Because Sites and Sponsors are Partners in the clinical trial process, sponsors must walk a fine line between managing site relationships — being sensitive to what sites want — and doing what they believe is necessary to meet enrollment objectives. When evaluating how to best support sites, it is best to start by asking, “Who at the sites is responsible for patient recruitment?” At most sites, planning and executing patient recruitment initiatives falls on the increasingly over-burdened shoulders of the study coordinators.

Sites and Sponsors Partners in Recruitment

(Continued) Pre-Trial

Preparation Recruitment/ Enrollment


Enrollment Success

With all this workload, it’s easy to see if one simply looks at Job Descriptions for Study Coordinators: “… plays a key role in recruiting patients for clinical studies.” “… promote, advertise, and conduct telephone and face‐to‐face screenings to recruit potential subjects.” “… recruiting subjects using flyers, advertisements, letters, etc.”

Study Coordinators Are They Marketing Experts?




Enrollment Success

Study Coordinators will tell you that being a study coordinator is a challenging enough job. Simply managing the complexities of multiple clinical trials is enough to fill most days. Adding the need to develop Marketing Programs, something for which many have little to no training or experience, makes the job that much harder. When deciding how best to reach out to potential patients, a sponsor has to decide whether a nurse or a doctor or an administrator would have better or worse marketing skills than someone who Specializes in Patient Recruitment Marketing? And if the sponsor decides to work with a marketing partner, how do they best provide that marketing support to sites in a way that sites want it?

Marketing Partner Recruitment Experts




Enrollment Success

One option is to offer sites Centralized Patient Recruitment support while executing support programs locally. This provides the sites the consistent messaging, creativity and marketing insight they need — developed by Expert Patient Recruitment Marketers — along with the control to take full advantage of the support in ways that make the best sense for them. Local execution allows sites, often the study coordinators, to select, for example, the awareness materials that make sense for them, or decide whether direct mail or social media is a viable option for them, or work with the Marketing Partner to plan the timing and details of an advertising campaign.

Marketing Partner Recruitment Experts

(Continued) Pre-Trial

Preparation Recruitment/ Enrollment


Enrollment Success

In this model, study coordinators are not sent a box of materials they may not want, need nor use. Sites are not pressured into an advertising campaign that may not be best for them. Study Coordinators get a Voice and are seen as a collaborator and a true partner in the process — a process in which their experience and opinions are taken into account and valued. ICTS Specializes in Developing Programs and Collaborating with Study Coordinators to maximize the sponsor’s investment in Patient Recruitment Marketing.

ICTS Connect




Enrollment Success

In addition to developing and executing complete, centralized, integrated patient recruitment programs, ICTS can provide everything a study coordinator needs to effectively create awareness of a clinical trials, generate responses, and enroll patients – from Turn-Key Patient Recruitment packages, Hands-On Assistance with myriad outreach mechanisms, to Advertising Analysis and Buying Support, to Social Media Tutorials, and more.

For more information contact:

Gregg Sweet, MBA VP Strategy and Development [email protected] o. (919) 388-3966 c. (919) 523-3717 f. (919) 324-3501 www.icts.us

Health & Medicine

Supporting Study Coordinators