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Real or Fake!? Easy Waves took to campuses to communicate with female students the ease and benefits of keeping their hair real. Male students came up on stage and after listening to girls read out descriptions of themselves were asked to decide which girls’ hair was real or fake. If they chose correctly, couples were treated to a date sponsored by Easy Waves. Girls were treated to either pamper parties with friends where they were shown how to use Easy Waves products by a professional Easy Waves stylist or a make-over and private photoshoot. All elements were used to reinforce in girls the idea that they can be comfortable with being their real selves!
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Create an exciting memorable experience and educate Create an exciting memorable experience and educate girls about hair care and keeping it REALgirls about hair care and keeping it REAL
Premarketing posters, res door hangers , sms and online Premarketing posters, res door hangers , sms and online call to actioncall to action
DJ FrankyDJ Franky
Dineo RanakaDineo Ranaka
Fezile Makhanya
Fezile Makhanya
AKAAKATshisa boyTshisa boy
REAL amazing team
REAL amazing team
Over 180 000 Over 180 000 students reached!students reached!
REAL or FAKE hair?
REAL or FAKE hair?
Cheerleader Cheerleader fun and fun and dance!!!dance!!!
4 winning girls got selected for a 4 winning girls got selected for a PHOTOSHOOT, had their hair and PHOTOSHOOT, had their hair and make up done & got to choose 2 make up done & got to choose 2
outfitsoutfits
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