Sponsorship Power Point

Relay For Life

Sponsorship Chair RoundtableAmerican Cancer Society

July 2009

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American Cancer Society Relay For LifeSponsorship Chair Roundtable

Welcome to the American Cancer Society

www.cancer.org 1.800.227.2345 www.RelayForLife.org

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American Cancer Society Relay For Life Sponsorship Chair Roundtable

Our Mission:

The American Cancer Society is the nationwide, community-based, voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy and service.


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Cancer Research

• $3.1 Billion Since 1946

• Funded 42 Nobel Prize Winners

• Helped Fund Mammography and Gleevec

• Continue to fund Support and Hope


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Cancer Education

• Provide access and awareness to proper …Cancer Screenings and Guidelines

• Examples of Programs– ACS’s School Health Education Programs– ACS Guidelines for Early Cancer Detection


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Advocacy• Passed the Buck!

• Restored funding for Florida’s …Comprehensive Youth Tobacco Prevention …Education

• Sponsored the Florida Dialogue on Cancer


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Patient Services


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From the beginning… 1985


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• 1985 – Dr. Klatt spent 24 hours circling the track in Tacoma Washington

• 1986 – 19 Teams – Raised $33,000

• 2009 – 5,000 Events and 19 Countries


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Relay For Life Standards


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Overnight• 18 Hours • Sun Set … Sun Rise• Represents a

Cancer Diagnoses


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Committee Term Limit

• 1 year commitment with a review for possible 2nd year term

• Maximum of 2 years - allows new leaders, new ideas, more volunteers


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Team Commitment Fee

• $100 Team Commitment Fee

• Encourage Each Participant to Raise At Least $100


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Sponsorship

• Covers Event Expenses

• Corporate Contacts


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CeremoniesOpening/ Luminaria/ Closing


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Survivorship Activities


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Bank Nights

Graphic Standards

Expenses Not Exceed 10%


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Advocacy Activities


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Tobacco and Alcohol Free


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Relay For Life


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• Relay For Life is the American Cancer Society’s nation wide signature activity.

• In 2009, over 5,000 Relay For Life events were held throughout the United States and raised over $400 million.

• More than 3 million people participated and over 500,000 cancer survivors walked the opening lap across the country.


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2009 - In Florida

•350 Relay For Life Events

•100,000+ Relay Participants

•17,000+ Survivors


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2009 - In Florida•14 New Relay For Life Events

•More than $4.0 Million Raised Online

•1,300+ More Teams


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2009 - In Florida•14 CPS-3 Enrollment Sites

•1,671 Relayers Enrolled


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The 5 D’s


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The 5 D’s• Leadership Development• Team Development• Fundraising Development• Survivorship Development• Event Development


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Leadership Development


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American Cancer Society Relay For LifeExecutive Committee Training


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Team Development


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Fundraising Development


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Survivorship Development


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Event Development


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Volunteer and Staff Partner

Rolewww.cancer.org 1.800.227.2345 www.RelayForLife.org

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Volunteer/Staff Partner Role• Together, Build a Partnership

• In-person Meetings – Weekly or Bi-Weekly

• Partnership Discussion


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Job Description• Developed for each Executive

Committee Position

• Highlights Roles and Responsibilities

• Shows Accountability to the Chair Commitment


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Relay For Life Timeline• Promotes and Encourages Year

Round Planning

• Delegation to Specific Committee Positions/ Sub Committees

• Everything you need to know to plan a Relay For Life event!


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Recruiting Your Committee• Ask everyone you know: Team

Captains, Team members, Community Leaders, Personal Relationships

• Make sure your Community is Represented

• Hold a Committee Rally in June/Julywww.cancer.org 1.800.227.2345 www.RelayForLife.org

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Forming Sub Committees• Recruit at least 10 people to fill sub

committee roles for each Chair Position.

• Identify volunteers that have characteristics of the sub committee

• Hold monthly sub committee meetings to brainstorm and accomplish tasks!


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Break Time


Relay For Life

Sponsorship Chair RoundtableAmerican Cancer Society

Summer 2009


Sponsorship Chair

Roundtable Discussion



Sponsorship Chair Role• Recruit Sponsorship Committee • Train Sponsorship Committee• Develop plan and solicit sponsors by

end of December• Thank sponsors



Train Sponsorship Committee • Reasons companies sponsor• Mission of American Cancer Society• How to make a sponsorship ask



Sponsorship Planning and Preparation

• Review last years sponsor list• Develop prospect list• Customize sponsorship proposal• Prioritize companies• Determine who should make the ask



Sponsorship Solicitation• Face to face asks• Include volunteer on every ask• Prepare pitch• Follow up• Recognize and Cultivate


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Thank You

Have A Great Relay Season!!!!!


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