Special K Cereal Research

Shahna Pinnock

Special K Website

Introduction of what you can do on the website and the product

Plan your own slimming plan when you sign up

It has a BMI calculator to tell you whether you are underweight, average or overweight for your height.

Videos on normal womens stories about Special K found on social netwrok sites like Facebook.

A collection of Special K products

Information on the cereal• Introduced in the USA in 1956

• Low fat cereal to help people to lose weight

• Advertises diets e.g. ‘The Special K Challenge’

• Has 110 Cal per 29 g cup serving

• In the UK,& Ireland Special K currently comes in ten varieties:

• Special K• Special K Red Berries• Special K Purple Berries• Special K Peaches & Apricots• Special K Bliss Creamy Berry Crunch• Special K Bliss Strawberry & Chocolate• Special K Oats & Honey• Special K Yoghurty• Special K Sustain• Special K Medley

• Special K provides meal replacements in the form of Special K Protein Meal Bars and Special K Protein Shakes.

Adverts

• The adverts for Special K cereal all over the world has the theme of the women being in red and having confidence in themselves

• However in our documentary we will discover whether the women live up to the ideologies of women being slim. This links into our topic of the sexualisation of food.

Statistics

http://www.weightloss-hq.biz/weight-loss-reviews/special-k-diet.html