Copyright 2010, Catholic Health Partners

Social MediaWhy it is important to all of us – patients, advocates, providers

Ohio Society of Heathcare Consumer AdvocacySept. 15, 2011

Today’s presentation

• Why you can’t ignore social media

• What is social media – and what is its impact on healthcare

• Catholic Health Partners social media strategy

• Questions & Answers

Social Media Revolution

• A 2-minute video

Why social media?

• 165 million Americans using social networks by 2014

- 57% of 55-64 year olds

- 28% 65 or older

• 142 million read blogs by 2013

One third of female social networkers check Facebook first thing in the morning!

Pew Internet research findings

79% of American adults use the Internet

47% of all adults use Social Media (59% of Internet users)

Social Media use has doubled since 2008

More than half of Social Media users are over 30 years old

56% percent are female

• Source: Social Networking Sites and Our Lives - Pew Research Center http://bit.ly/knkxJU

Pew Internet research findings

•1 in 4 internet users have:

Watched an online video about health.

Tracked weight, diet, exercise routine or other health indicator online.

Consulted online reviews of drugs/medical treatments (but very few post such reviews).

• Source: The Social Life of Health Information, 2011 | e-Patients.net http://bit.ly/imX2Va

What is social media?

• Blogs

• Facebook

• YouTube

• Twitter

• LinkedIn

• Foursquare

• Google+

• And many, many more…

Hospital Social Media Types

Pew Internet Research

• Susannah Fox YouTube video

“You can’t control the conversation, but you

can be a part of it.”

What is social media?

• Conversation, not a lecture

• Extension of everyday interaction

• Group driven, not top-down

• Messy, disorganized, hard to control

• Tool, not a strategy or end-point

• Where patients and employees spend time --Source: Ed Bennett

What is social media?

People doing what people do:

- Talking

- Arguing

- Sharing

- Connecting

- Creating

with

• Family

• Friends

• Work Colleagues

• Neighbors

• Community

Members

--Source: Ed Bennett

Pet Internet Research

• Pew Internet’s research consistently shows that doctors, nurses, and other health professionals continue to be the first choice for most people with health concerns, but online resources, including advice from peers, are a significant source of health information in the U.S.

• As broadband and mobile access spreads, more people have the ability – and increasingly, the habit – of sharing what they are doing or thinking. In health care this translates to people tracking their workout routines, posting reviews of their medical treatments, and raising awareness about certain health conditions.

• One in four internet users living with a chronic condition say they have gone online to find other people who share similar health concerns, for example.

Healthcare reform

• Ties what health-care providers are paid to health of patients

• Hospitals lose $ for frequent readmissions

• Share in savings for keeping patients healthy and out of hospital

“Patient engagement in improving their own health is critical to reducing health-care costs.”

--Cathy Levine, Universal Health Care Action Network of Ohio

Catholic Health Partners social media strategy

• Largest health system in Ohio

• Mercy (Toledo, Cincinnati, Lorian, Tiffin… )

• Community Mercy (Springfield, Urbana…)

• Humility of Mary (Youngstown, Boardman…)

• St. Rita’s (Lima)

• Also in Kentucky, Tennessee

Elements of Catholic Health Partners social media strategy

• Listening – A virtual “focus group” • Monitoring and responding – Thanking supporters, heading off rumors, offering valuable insights• Sharing – Broadcasting news and information• Connecting – Making contacts with “movers and shakers”Facebook – Twitter – LinkedIn – YouTube – Blogs – and more…

Catholic Health Partners social meda strategy

Questions & Answers

mjboehmer@health-partners.org

@CHPUpdate on Twitter

Catholic Health Partners on Facebook

CHPUpdate on YouTube