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Social Media and Health Evidence Promotion. Presented by Sharon Manson Singer. Health Summit on Sustainable Health and Health Care. Sponsored by the Conference Board of Canada. October 31, 2012.
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Sharon Manson Singer, PhD EvidenceNetwork.ca
Professor, School of Public Policy Simon Fraser University
October 31, 2012
EvidenceNetwork.ca links journalists with health policy experts to provide access to credible, evidence-based information.
EvidenceNetwork.ca is a non-partisan, web-based project funded by the Canadian Institutes of Health Research and the Manitoba Health Research Council to make the
latest evidence on controversial health policy issues available to the media.
The Canadian Health Accord is scheduled for renegotiation in 2014. Canadians will have to make decisions about many complex health policy issues, including; Aging population impact Rising drug costs Health care accessibility Private sector financing/delivery User fees Sustainability of the healthcare system Mental health Diabetes Pharmaceutical Policy issues
EvidenceNetwork.ca is committed to working with the media to build a healthy dialogue around Canadian healthcare.
Recruit experts in health policy focusing on the nine topics – approximately 70 Experts
Currently setting up an International Panel to provide comparative analyses which will be approximately 30 – 40 Experts
Get excellent advice from Independent Media Advisory Board
Participate in Conferences, Webinars, Broadcast News to promote and discuss EN.ca
Work directly with Journalists to talk about Evidence and how to be more discerning of what is being claimed
Work directly and individually with Health Experts to help them write 750 word op-eds
Use a communication professional to liaise with Press and review op-eds for readability
Over 80 op-eds published in 300 major dailies since April 2011
Over 700 reprints in smaller community dailies Built a Twitter following – most important venue of
communication with over 2300 followers, mostly journalists and health policy experts
Facebook - <135 followers mostly health care professionals
Linked In which we use to promote our op-eds and start discussions
Built partnerships with a variety of news media outlets and like-minded organizations
Built a reputation for non-partisan, expert advice that is credible and evidence-based and peer reviewed
6000 page views in July 2012
4500 page views in August 2012, traditionally the lowest use month of the year
5500 page views in September 2012
For these months,Reddit is top, Globe and Mail, Wikipedia, University Affairs, Pinterest and Huffington Post are the biggest referral sites to EvidenceNetwork.ca.
Primary users of Social Media are Journalists who use SM to promote their own work
Younger demographic who were first adopters
Now reaching across all demographics
Increasing use of Social Media in Health and Health Care - new forms of patient care being developed. See “Hello Health” in NYC, a clinic that delivers video-based conferencing and Tweets.
http://www.healthcarecommunication.com/Main/Articles/9735.aspx accessed October 24, 2012. “Infographic: 7 steps for health care social media success. Check out this cheat sheet when planning your strategy.” By Ann Tracy Mueller Posted: October 24, 2012
• www.EvidenceNetwork.ca
• Sharon Manson Singer, PhD
• Noralou Roos, CM, PhD
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