Basic social attention analysis

Nicolas Maisonneuve, Research Associate Centre for Advanced Learning Technologies, INSEAD

Context: European research project www.atgentive.com

Tags: Social attention, social network/community, attention metrics, impact , focus, influence,

The 1rst of September 2007

Social Attention analysis Objective: measuring the attention the people pay to

each others over the time.

Influence /impact :- Who paid attention to me the most (over the time) ?- To whom did I pay attention the most (over the time) ?- Charisma / social Isolation: Do I have a good influence ratio (attention received)/(effort put,participation) ?

Influence /impact :- Who paid attention to me the most (over the time) ?- To whom did I pay attention the most (over the time) ?- Charisma / social Isolation: Do I have a good influence ratio (attention received)/(effort put,participation) ?

social diversity:- Is the people who paid attention to are diversified (i.e. from different fields) ? - Is my social attention diversified?

social diversity:- Is the people who paid attention to are diversified (i.e. from different fields) ? - Is my social attention diversified?

social focus (audience): focus/orientation strategy-Is the people who paid attention to me are less and less numerous ?- Am I paying attention to less and less people? /

social focus (audience): focus/orientation strategy-Is the people who paid attention to me are less and less numerous ?- Am I paying attention to less and less people? /

Social Attention analysis

Social space (element of attention = user) (other possibilities in a community: element of attention= concept/resource shared)

Social Attention analysis

Studying the evolution over the time of 2 phenomena

(I’m user2)

Social Attention analysis Notion & metrics

1) Intensity of the Attention ReceivedIntensity of the user’s B attention to user’s ADuring [t1, t2]= Numbers of actions done by B related to A

Example: B viewed and replied to A’s message IB->A([t1,t2]) =2

(todo: add notion of engagement: weight(reply)>weight(view) )

2) Intensity of the Attention Attracted (nimbus):

the number of actions the user A dedicates to attract the other’s attention (e.g. in a community = number of messages posted)

Resource Activity analysis

• User experience: Applet widget + server public API

Next Step… maybe

Social Attention Analysis- improving the value for the end-user (add new indicators e.g. influence ratio)

- Change of space (social space-> concept space) - Analysis of the evolution of the concepts manipulated by the users - (Are the community’s activity also related the same concepts or does the community is evolving in new direction? ), (stability of the community)

-(visualization of the attention networks evolving over the time)

Social Attention Analysis- improving the value for the end-user (add new indicators e.g. influence ratio)

- Change of space (social space-> concept space) - Analysis of the evolution of the concepts manipulated by the users - (Are the community’s activity also related the same concepts or does the community is evolving in new direction? ), (stability of the community)

-(visualization of the attention networks evolving over the time)