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Doctors Are Online in Large Numbers and click through rates in India are Four times more attractive than the west. Check out the stats!
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Six Statistics in Healthcare Social Media India
Dr. Neelesh BhandariCCO, Digital MedCom Solutions
India Access
80MM people in India have internet access, 7% of the
population, or 17% of the urban population
Source: India's Exploding Digital Economy - Jeffrey F. Rayport - Harvard Business Review
Published: 03/08/2012
Fast Expanding Medium
Mobile penetration is 71% in India, while Internet is 8% and social
media is 3%
Source: We Are Social's Guide to Social, Digital, and Mobile in India, Dec ...
from We Are Social Published: 01/10/2012
India Access
India will have 201MM Internet users by 2015, up from 92MM in
2011
Source:
bcg.perspectives
- China’s Digital Generations 3.0: The Online Empire
.. Social Media..
Two Thirds of Doctors (Internationally) are Using Social Media for Professional purposes
Source: SpinaBifidaInfo.com <SBI>
Digital Marketing
Social ad cost-per-impression is $0.32 in the U.S., compared to $0.27 in the U.K., and $0.12 for
India
Source: Facebook Sees ROI with Social Ad Adoption – Marketing Insights | Official Blog of Marin Software
Digital Marketing
Social ads generate click-through rates of 0.13% in India, compared to 0.06% for the U.S., and 0.04% for the U.K.
Source: Facebook Sees ROI with Social Ad Adoption – Marketing Insights | Official Blog of Marin Software
What This Means: India has a fast expanding base of
Internet users, including doctors.
Doctors are already using Social Media for professional purposes.
Digital Marketing is Twice as effective and at half the cost in India as compared to United States.
Marketing To Doctors Digital Marketing can be the
preferred choice for marketing to Doctors in India
We connect with 45,000 Unique Physicians every month via Social Media
To work with us contact Dr. Neelesh Bhandari
Chief Consulting Officer at Digital MedCom Solutions
