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Apple, Google, and the startups of Silicon Valley are poised to leverage new technology to save health care. How can pharma support their patients with the dawn of this new technology.
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Silicon Valley to Health Care’s RescueePharma West
9/24/2014
Brian ShieldsCEO, UpTempo Group
415-425-3467 cellLinkedin
Summary of References
Current State of Health Care“At the core of America’s problems with health care is a great delusion: it likes to think it has a vibrant
marketplace…”
Source
Current State of Health Care“In fact the country has long had a subsidy-laden
system that is the most expensive and complicated in the
world…”
Source
Current State of Health Care“…with much of the government cash going to the
rich, millions of people left out, and little individual re-
sponsibility”
Source
Life Expectancy in U.S. is Low
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Life Expectancy in U.S. is Low
Source
We Outspend Other Nations
Spending is 15% of
GDP
Source
Our Health IT Is a Mess
47% of Doctors Say that EMRs Detract from Pa-tient Care
Source
As of Jan 1, 2014, $19B has been distributed via incentives for EMR adoption
Health Care Scares Developers““Generally health is just so heavily regulated. It’s
just a painful business to be in. It’s not necessarily how I want to spend my time. Even though we do have
some health projects, and we’ll be doing that to a certain ex-
tent. But I think the regulatory burden in the U.S. is so high it
will dissuade a lot of entrepreneurs” -Sergey Brin, Google Co-Founder
Source
Patients Don’t Trust Pharma• In terms of reputation,
Pharma was 7th of 8 healthcare sectors rated
• Pharma Rated Poor for:
• Lack of Fair Pricing
• Lack of Transparency
• Management of Adverse Event News
• Acting with IntegritySource
Doctors Don’t Recommend Pharma Apps
“I Don’t Like the Whole “Build Me an App” syndrome that marketing tends to have right now. I think probably the reasons they’re not recommending the apps is that they’re not very good”
…They have no necessity to sell our solutions to patients. They have a necessity to make patients feel better”
Source
-Tim White, Head of Global Customer Inter-
action, Lundbeck
Summary of Problems
• Poor Health Care ROI• Health IT Doesn’t Hasn’t Attracted the Best and
Brightest• Technology at POC is Hurting Doctor-Patient Rela-
tionship• Pharma Reputation is a Tough Sell with Patients• Doctors Aren’t Supporting Pharma Apps
Silicon Valley to Save the Day
Cross Platform Design
API Integration and SDK
Silicon Valley’s Secrets
Developer Friendly
App Ecosystems
Optimize User InterfaceBuild for Modern Browsers
Build for the Future
Reduce System Constraints
A Closer Look at Superman
Market Cap: $604b
Market Cap: $403b
A Closer Look at Superman
Market Cap: $604b
Market Cap: $403b
Superman is Here With a Rock
Overview of Health Kit/Google Fit
Wearable Tech, Med Device or App Interacts
with iPhone/An-droid
Mobile Device Stores Patient Data Securely
in one App
Health Care Part-ners
Integrate with Patient’s data
ACO’s are Getting Ready“We Believe Apple’s HealthKit will revolutionize
how the health industry interacts with people.” – Mayo
Clinic CEO
Source
Health IT has Joined the Team“Apple’s HealthKit has tremendous potential to
help close the gap between consumer collected data and data
collected in traditional healthcare settings.” – Carl Dvorak, Epic President
Source
What This Means for Pharma• Ability to Create Apps for
an ACO
• Possible Integration with EMR
• Build Companion Apps for your Products
• Integrate Apps with Wearable Device Data
• Apps May Help Your Products Add Greater Value to Patients
Silicon Valley is Bringing Cool Back
Most VC Money is in Software
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Most VC Money is in Silcon Valley
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Startups vs. Breakthrough Meds
Uber has a higher valua-tion than the
Cure for Hep C
Source
Silicon Valley is Making Cool Affordable
• Web App Development Languages and Coding Bootcamps
• Frameworks and Developer Tools for Rapid Prototyping
• Beacon Technology
• WebGL and IOS 8
Coding Bootcamps to the Rescue?
A New Generation of Programmers are Learning Web Application Development in 12 Week Boot-
camps
Source
New Frameworks Bring Cool Tools
Source Source
WebGL + IOS 8 = 3D Interaction
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Yester-day
Tomor-row
How Does New Tech Help Pharma?
• Cost of Cool is Much Lower Now
• Prototype Often-Get Patient/HCP Input Early
• Fail Fast to Add Value – Have Silicon Valley Culture
• Look to Point of Care
• Build Companion Apps for Products – Not Marketing Channels
“We have a very special responsibility to pa-tients and
caregivers. They depend on us to do more, feel better, and live longer.”
- Dierdre Connelly, President, North American Pharma GSK
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