MARISSA SCHULLOADV 492 SOCIAL MEDIA

DECEMBER 4, 2010

SHAPESHAPE Magazine provides women advice and tips on:

•Fitness

•Healthy Eating

•Weight Loss

•Beauty and Style

•Lifestyle

The Warm Up

SHAPE can encourage more subscribers:

Social Media

YouTube

Public Relations

Blogging

• Facebook

Social Media Strategy*SHAPE can market themselves by posting new workouts, recipes, and beauty tips.

*Twitter can have a once a month give-away for SHAPE. For example, give out to followers free 5lbs dumb bells. This will encourage more people to get engaged in SHAPE because they are receiving free things!

*Facebook can have a day where people post pictures of themselves reading and/or receiving SHAPE Magazine

YouTube• SHAPE can start posting videos on

YouTube• They would allow people to watch

videos of the workouts SHAPE includes in the magazine issues.

• This would more than likely increase the number of women who use the workouts because they are able to understand the moves more easily

BLOGGING• Make readers aware of new products,

workouts, recipes and other up and coming promotions

• By reading and following up on blogs, SHAPE can learn what readers and subscribers are wanting more of and less of from their magazine. This is very beneficial seeing that it can gain better reviews and lead to more consumers.

Public Relations• Use Public Relations by

announcing promotional events occurring in order to create more talk about SHAPE Magazine and the event both before and after it occurs

Evaluate Success• Increase the number of followers on

Twitter and friends on Facebook• Become a YouTube partner to allow SHAPE

to receive the benefits of putting advertisements on your page and videos.

• Maintain communication with Bloggers to see if they are using the information provided to them

How Much!?• Facebook• Twitter• Public Relations• YouTube

THEY ARE ALL FREE!

• Things that might be a cost issue would be when keeping up with all the talk about SHAPE and supplying the prizes for contests and promotions

So Now Go Get in Shape…With SHAPE