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Deck for first two classes - subjects covered - intro to strategy, industry analysis, competence
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You are here
Be here now.
Be someplace else later.
Is that so complicated?
-- David Bader
How do you win?
Who is the customer? Where are they?
What must you be good at?
What work do you do yourself?
What’s your difference that matters? How do you sell it?
What’s your company like inside?
What’s your business model?
Pick someone else and take share.
(The first day in the week of each of these calendars is Monday.)
20% Case hand-in
30% Company profile
First class
December 4
50% Team project
