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Social media 101 for the neonatologist, presented at the AAP Workshop on Perinatal Practice Strategies in Scottsdale, April 2012
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Social Media for the Neonatologist: Leadership in the Virtual World
Clara Song, MDChildren’s Hospital at OU Medical CenterUniversity of Oklahoma Health Sciences
DISCLOSURE
• SPEAKER: Clara Song, MD
• I have no relevant financial relationships with the
manufacturers of any commercial products and/or
provider of commercial services discussed in this CME
activity.
• I do not intend to discuss an unapproved or investigative
use of commercial products or devices.
The Truth and Nothing but…
• I am not a social media expert.
• There really are no social media
experts. There are only social media
users (maybe some are mega-users).
I am…
• General Pediatrician in a previous life
• Early Career Neonatologist (“ECN”)
• Social media user
– (@songMD, @AAPperinatal, @TECaNchat, @OU
NICU physician, @TiniestSooners, @PedsTwearls)
• A fan of 80’s music, especially Journey
• Afraid of driving in the snow
OBJECTIVES
• Understand the evolution of social media to its
current state and its impact
• Navigate the various available web-based tools
to enhance daily practice, communication and
collaboration between healthcare communities
• Identify and prevent negative consequences
associated with social media use
Source: 2dayBlog.com
Social Media Anxiety Disorder
• “Social Media” = Facebook and Twitter
• Rumor mill of unprofessional conduct on
Facebook and Twitter
• Unaware of closed Facebook account and
protected tweets
• Unaware of RSS, feed readers and other useful
applications of social media
Metha, N. "How physicians can overcome social media anxiety on Twitter." Technology in (Medical) Education, blog. Aug 14, 2011.
Social networking – 51% of all adults
Source: Permission to use from Rainie Lee. The Social Media Landscape. Pew Internet & American Life Project. Sept 20 2011, http://www.slideshare.net/PewInternet/the-social-media-landscape-9363253, accessed on Oct 26, 2011
Source: Viral Media Solutions
Social media impacts our lives
• Facebook Kawasaki diagnosis story
• President Obama’s townhall forum on
Facebook live
• Tweets from Egypt
• Refresh the World: Pepsi Refresh Project
Source: slate.com, July 2011
Source: wired.com, Feb 2011
Source: Viral Media Solutions
• $20 million
• >82 million votes
• 2,640,026 lives
• Facebook: > 6.9 million fans
• Twitter: > 631 800 followers
• YouTube: >17.7 million upload views Source: refresheverything.com
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease management
& patient education
-Research & data
sharing
-Professional
Development &
Networking
Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
Source: 2009 Path of the Blue Eye Project report, Communicating with the Empowered E-Patient”, Permission to use granted by Fard Johnmar, Founder, Path of the Blue Eye Project
E-Patient &Social Media
Image: Permission to use granted by Ed Bennett
Image: Permission to use granted by Ed Bennett
Clinician use of social media is UP
• February 2010: 41% practicing
physicians (N=141)
• August 2011: 87% practicing
clinicians (N=4033)
• “Connected Clinicians”
Bosslet et al, The Patient-Doctor Relationship and Online Social Networks, J Gen Intern Med, June 2011; QuantiaMD. Doctors, Patients, & Social Media, Sept 2011
#1 reason for professional participation: educational
Image: Permission to use granted by QuantiaMD
Interim Summary• Social media can be scary for some.
• Social media is very popular.
• Social media impacts our lives and
our world.
• Social media is being utilized by
communities in healthcare more
everyday.
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease management
& patient education
-Research & data
sharing
-Professional
Development &
Networking
Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
“The largest school in the world is run (and taught) by one man. Simple, direct, clear, no frills, no tricks. Just a computer blackboard, YouTube…Sal Khan is a new hero.”
Source: khanacademy.org, 37signals.com, May 16, 2010
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease management
& patient education
-Research & data
sharing
-Professional
Development &
Networking
Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Source: ebizmba.com/articles/social-bookmarking-websites
TOP 10MostPopularin 2012
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease
management &
patient education
-Research & data
sharing
-Professional
Development &
NetworkingImage Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
HealthMap.org
Source: nature.com, Chunara R, Andrews J, Brownstein J. Am J Trop Med Hyg. 2012 Jan; 86 (1): 36-8.
“…these informal reports were available online up to two weeks before official government reports, which had to go through the traditional
chain-of-command structure of public health.”
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease
management &
patient education
-Research & data
sharing
-Professional
Development &
Networking Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
iConsult
Real-time
visual
consultatio
n
Health 2.0-Information:
resources & sharing
-Medical education
-Collaboration &
practice
-Disease
management &
patient education
-Research & data
sharing
-Professional
Development &
Networking Image Source: Steve Shreeve MD, made available by creative commons.org/licenses/by-nc/2.5/
Google +
Source: google.com
• Chat and follow• Share publicly or in Circles• “Hangout” with 10• Photos, videos, links• “Search Plus Your World”
“140 Health Care Uses” for
• Office hours for trainees
• Trainee education
• Office hours for families
• Family updates for inpatient mothers
• Virtual NICU visits
• Subspecialist consultation
?
Interim Summary
• Social media can enhance medical
education and information sharing.
• Social media can be used as tools for
both research and public service.
• Social media tools encourage
communication and collaboration.
Source: twitter.com
Source: twitter.com
Source: facebook.com
Source: facebook.com
Source: linkedin.com
Source: aap.org/sections/perinatal/
Source: aap.org/sections/perinatal/tecan/tecan.html
Lions and Tigers and Lawsuits, oh my!
• Social networking is online= Public domain, no
longer private
• Posting online is permanent; can be deleted, but
may be archived
• Professional liability risks (violations of medical code
of ethics, HIPAA, employer or medical staff policy)
• Anonymity cannot by guaranteed; privacy can be
violated
Source: Armon, Keller. Who is Dr. Wiki and Why You Need to Know. Unique Opportun. 2009.
Source: “When Facebook goes to the hospital, patients may sufffer." articles.latimes.com/2010/aug/08/local/la-me-facebook-20100809
Social Do’s• Use common sense. Ask permission. Be the same courteous,
respectful person virtually that you are in the world everyday.
• Be transparent.
• Write what you know. (Share your e-xpert knowledge.)
• Aware of the perception you create. Virtual “perception is
Reality.”
• Engage in the conversation…. Add to it.
• Be a leader, an example- you represent us all!
• Admit your whoopsy… it’s human! (Disclaimers help).
• Think, review and pause, then post.
Modified from: Social Media Policy for Physicians and Staff, foxepractice.com
Why ?
Utilize
Communicate
Educate
Engage
Empower
-JOURNEY
Don’t stop believin’,
Hold onto that feelin’.
For resources to help with Social Media Anxiety, contact:
clara-song / at/ ouhsc/ dot/ edu
Thank you!