HEALTH SAFETY FUN

TUTORIAL GROUP DW5GROUP W51

GREGORY BEH MING JUNKOH WANYING LYNN

YIP CHURN TUCKTERENCE GOH

NICOLE TAY

Overview and Reason

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Question and Answer

RUNA (pronounced “runner”)

Objective of design concept.Fusing of ‘buddy’ and safety while you run.

Why?- Motivating runners as they surpass their limits. - Monitor periods of intensive cardiovascular activity.- Easing concerns of next-of-kin.

HEALTH SAFETY FUN

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HEALTH SAFETY FUN

PROBLEM STATEMENT

Persona of Targeted GroupFrom our fieldwork (in Assignment 1), we observed that:

• Gender: Male/Female (3:2)• Age: 18 to 35• Attire: MP3 player, watch, pouch

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HEALTH SAFETY FUN

PROBLEM STATEMENT

Activity:Running on their own

Research insights:• Increased marathon participation• Health/Beauty conscious• High number of sports injuries

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HEALTH SAFETY FUN

Year Number of Participants

2008 50,000

2007 40,000

2006 31,000http://www.singaporemarathon.com/Runners/Event_Milestones.aspx

Year Number of Deaths Related to Sports in Singapore

2005 9

2006 6

2007 6http://sportssafety.ssc.gov.sg/publish/etc/medialib/my_media_lib/sports_safety_images.Par.0006.File.tmp/Sports_Safety_Committee_26SEPO7.pdf

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HEALTH SAFETY FUN

PROBLEM STATEMENT

Physical – OutdoorsSocial – usually alone (negligible) Cultural – Healthy lifestyle, many wearing marathon finisher t-shirts, display of accomplishment on facebook.

HEALTH SAFETY FUN

PHOTOS OF CONTEXT

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HEALTH SAFETY FUN

PHOTOS OF CONTEXT

HEALTH SAFETY FUN

Many running casualties

Injuries come about when they over exert themselves

To complete a marathon.

How to overcome limitation?

Introduce a device that monitors their health status.

MOTIVATIONThey will require a

stimuli.

THOUGHT PROCESS

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HEALTH SAFETY FUN

PROPOSED SOLUTION

Monitor health status

Location tracking

Distress alert

Facebook integration

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HEALTH SAFETY FUN

PROPOSED SOLUTION

HealthSTATS Bpro

(BP and HR Monitors)

LG GD910(GPRS/3G)

POLARFT80

(HRM/GPS)

I AM EXHAUSTED…

RECEIVES A MESSAGE FROM A FRIEND

…SMILES GLEEFULLY

HEALTH SAFETY FUN

I AM EXHAUSTED…

RUNNER FAINTS BY THE PAVEMENT

BEEP!BEEP!

MUM RECEIVES A DISTRESS ALERT VIA

SMS

HEALTH SAFETY FUN

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HEALTH SAFETY FUN

STRENGTHS OF SOLUTION

A: Inspiration on your wrist.

B: Distress alert.

C: Exercise with a peace of mind.

D: Technology involved are readily available.

E: Ability to sync with a computer.

F: Appeals to youths want to gain social recognition. (bragging rights…etc)

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HEALTH SAFETY FUN

STRENGTHS OF SOLUTION

G: Leverage on Facebook status update.

H: Integration with current social network.

I: Creates product awareness.

J: Community identity.

K: Familiar form factor and interface.

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CRITICISM OF SOLUTION

Battery lifeCould be an issue if we decide to use a small device.

Form factor• Limited buttons for many functions• Small screen

HEALTH SAFETY FUN

Thank You.

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QUESTION AND ANSWER

HEALTH SAFETY FUN

Double-click on the icon for more info on RUNA’s functionalities.Alternatively, you can download a copy from: http://www.mediafire.com/?jqyzyb0zniiRUNA