PGDM 2013 – 15

201311824

SUMESH PANDIT

ABOUT

• REVITAL IS INDIA’S LARGEST SELLING AND MOST TRUSTED DAILY HEALTH

SUPPLEMENT WITH A UNIQUE COMBINATION OF 20 VITAMINS, MINERALS AND

GINSENG.

• A DAILY HEALTH SUPPLEMENT IS A BALANCED COMBINATION OF ESSENTIAL

NUTRIENTS LIKE VITAMINS, MINERALS AND GINSENG WHICH ENHANCES YOUR

STAMINA AND HELPS MAINTAIN GOOD HEALTH.

• A GOOD AND EFFECTIVE DAILY HEALTH SUPPLEMENT WOULD CONTAIN

CAREFULLY CHOSEN VITAMINS AND MINERALS ALONG WITH GINSENG TO

MEET YOUR DAILY HEALTH.

• IT FULFILLS THE NEED OF ESSENTIAL NUTRIENTS IN YOUR BODY AND KEEPS

YOU FIT AND ACTIVE ALL DAY LONG.

• NEEDS AND HELP IN OVERALL IMPROVEMENT OF WELL-BEING, BOOST THE

BODY’S INTERNAL DEFENSE MECHANISM, AND MAKE IT STRONGER TO WARD

OFF COMMON AILMENTS.

• REVITAL IS CONSUMED BY MILLIONS, RECOMMENDED BY DOCTORS AND

CHEMISTS FOR THE LAST 20 YEARS WHO TRUST IT FOR ITS EFFICACY AND

SAFETY.

NECESSITY

• MOST OF US FOR A VARIETY OF REASONS ARE UNABLE TO HAVE A PERFECT

DIET WITH ALL REQUIRED VITAMINS AND MINERALS.

• FOR EXAMPLE, THE WORLD HEALTH ORGANIZATION RECOMMENDS 5-6

SERVINGS OF FRUITS AND VEGETABLES IN A DAY.

• THIS IS NECESSARY TO GET OUR REGULAR SUPPLY OF ESSENTIAL VITAMINS &

MINERALS AND KEEP US FIT AND ACTIVE.

• BUT MOST OF OUR DIETS DUE TO OUR CHANGING LIFESTYLES DO NOT

CONTAIN THE RIGHT NUTRIENTS.

• IN ADDITION MODERN AGRICULTURAL METHODS WASH OFF MANY VITAL

NUTRIENTS FROM OUR FOOD.

• THIS OVER THE LONG TERM MAKES THE CHANCES OF DEVELOPING LIFESTYLE

DISEASES MORE COMMON.

• ALL OF THIS MAKES A DAILY SUPPLEMENT VERY IMPORTANT TO KEEP US FIT

AND ACTIVE

• EVEN IN PEOPLE WHO THINK THAT THEY HAVE A REGULAR NUTRITIOUS DIET; IT

STILL MIGHT BE DEFICIENT IN CRITICAL VITAMINS AND MINERALS.

• FIGHTS FATIGUE AND KEEPS YOU ENERGETIC THROUGHOUT THE DAY

• IMPROVES MENTAL ALERTNESS & CONCENTRATION

• INCREASES ABILITY TO HANDLE STRESS

• HELPS IMPROVE YOUR HEALTH, IMMUNITY & STAMINA

• SUPPLEMENTS DIET FOR INCREASED WELL-BEING

MANIFOLD BENEFITS

DOSE OF REVITAL

JUST ONE CAPSULE A DAY

THE INTAKE SHOULD BE AT THE MOST 2 CAPSULES A DAY.

IT CAN BE CONSUMED FOR 2-3 MONTHS AT A STRETCH AND CAN ONES AGAIN BE STARTED

AFTER 15-20 DAYS.

REVITAL CAN BE TAKEN BY BOTH MALE AND FEMALES OVER 12 YEARS OF AGE.

REVITAL IS SUITABLE FOR DIABETICS AS IT DOES NOT CONTAIN SUGAR.

REVITAL cap 10's (IRP: rupee 75)

30's (IRP: rupee 180)

REVITAL POSITIONING AND MARKETING STRATEGY

REVITAL BRAND CARRIES THE PROMISE OF JIYO JEE BHAR KE (LIVE LIFE TO THE FULLEST), A

MESSAGE THAT GETS WELL WITH THE PUBLIC IMAGE OF THE CRICKETER.

•MARKET ANALYSIS FOR REVITAL

AS PER ORG IMS, REVITAL TODAY IS AN RS 140 CRORE BRAND

30 COPYCAT BRANDS IN THE DOMESTIC MARKET

REVITAL ENJOYS 87 PER CENT MARKET SHARE IN ITS COMPARABLE HEALTH SUPPLEMENT

SEGMENT AND HAS CONTINUOUSLY MOVED UP THE RANK AMONG THE TOP 10 BRANDS IN

INDIA (ORG-IMS).

Sr. No. Brand Name Company Name Price

(Pack 10)

Market Share

1 Revital Ranbaxy 75 87%

2 Supractive Piramal Healthcare 60 4.2%

Revital Competitor Analysis

SELECT POSITIONING (DIFFERENT FROM CURRENT ONE) AND JUSTIFY THE

SAME

OLDER POSITIONING:

SPORTS AND ONLY MEN SEGMENT

NEW POSITIONING:

INDIAN WOMEN SEGMENT ABOVE 14 YEARS

INDIAN DIABETIC SEGMENT

INDIAN PREGNANT WOMEN SEGMENT

MARKET SEGMENTATION

GEOGRAPHIC

COUNTRY: INDIA

CITY: METRO SIZE CITIES LIKE HYDERABAD, CHENNAI, BANGALORE, DELHI, MUMBAI

DENSITY: URBAN

CLIMATE: NORTHERN, SOUTHERN

DEMOGRAPHIC

AGE: MORE THAN 12 YEAR

GENDER: MALE, FEMALE

FAMILY LIFE CYCLE: YOUNG SINGLE, YOUNG MARRIED WITHOUT CHILD, YOUNG MARRIED WITH CHILD, OLDER

INCOME: MORE THAN RS 20000 PER MONTH

OCCUPATION: CORPORATE WOMEN, HOUSEWIVES

EDUCATION: GRADE SCHOOL, COLLEGE GRADUATE

PSYCHOGRAPHIC

SOCIAL CLASS: WORKING CLASS, MIDDLE CLASS, UPPER MIDDLES, LOWER UPPERS, UPPER UPPERS

LIFESTYLE: ACHIEVERS, STRIVERS, SURVIVORS

PERSONALITY: COMPULSIVE, GREGARIOUS, AUTHORITARIAN, AMBITIOUS

• BEHAVIORAL

OCCASIONS: REGULAR OCCASION

BENEFITS: HEALTH

USER STATUS: NONUSER

USER RATE: LIGHT USER, MEDIUM USER, HEAVY USER

LOYALTY STATUS: MEDIUM, STRONG, ABSOLUTE

READINESS STAGE: UNAWARE

ATTITUDE TOWARD PRODUCT: ENTHUSIASTIC, POSITIVE