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REDEFY: A Story of ActionZiad Ahmed, Nick Jain, and Melinda
Guoredefy (www.redefy.org)
• Redefy was founded in 2013, with the mission of defying stereotypes, redefining perspectives positively, embracing acceptance and tolerance, and creating an active community.
• We have since grown to a team of over 150 students from 10 different countries working collaboratively to advance justice.
The Story
• YOUTH are the driving force of the organization as our team is entirely composed of teenagers. • Over 50% of our Facebook
audience are youth. • Over 50 teenagers have
also told their story in regards to navigating stereotypes on our website.
YOUTH Story
• TECHNOLOGY has empowered us with platforms through the internet to initiate campaigns with global reach to impact positive change.
• It all began with just me with my laptop, but has grown to a team of over 150 through the power of technology.
• We have amassed over 2,000 likes on Facebook, nearly 50,000 hits on our website, and over 5,000 views on our youtube channel.
TECHNOLOGY Story
• HEALTH is a major focus of our organization as we strongly believe creating more inclusive high school environments will better the mental health of many individuals.
• Over 20% of teens have reported being depressed, and we find that beyond problematic, and are committed to changing that.
HEALTH Story
• Our organization is broken up into over 10 branches, each focusing on different projects to further our mission.
• We publish content, create media, conduct workshops, host events, initiate unique campaigns, and more.
The Action
YOUTH Action • YOUTH are both the executors and
recipients of our work. • We’ve held #TheGenerationOfNow
conference that brought together 12 racial justice activists to inspire over 100 teenagers to action.
• Furthermore, we’ve started projects such as VOICES, which is a teen conversation series on current events.
• TECHNOLOGY is the pulse of our projects through social networks, blogging, multimedia content, online collaboration, and an international audience.
• ALL our branches use digital resources to advance our mission.
• One of our campaigns, the Clean Air Campaign, utilized the platform of Change.org to rally people behind the idea of ending the usage of derogatory terms.
TECHNOLOGY Action
• HEALTH is a focus of many of our programming discussions as we seek to better the lives of teenagers through ending exclusion through education.
Health Action
• We are a group that is looking to expand as quickly as possible to maximize the positivity that we can inspire.
• The ultimate goal is to be able to lessen prejudice to the fullest extent possible.
The Future
YOUTH Future • YOUTH will hopefully
continue to be the heart of the organization. When we formally register as a non-profit, we will also have a board of college students. Our goal is to have teens from ALL 50 states and at least 25 countries by 2018.
• TECHNOLOGY will remain the major vehicle to advance our cause. We hope to continually adapt to the changes in social media in order to expand our reach as far as possible.
• A goal of ours is also to create some apps that disseminate vital information to cultivate a world of acceptance.
TECHNOLOGY Future
• HEALTH will remain a major focus of the organization.
• We live in a world where too many people are belittled, marginalized, and depressed because of unfair societal norms, and we hope to change that through fundamentally challenging what it means to be normal.
HEALTH Future
redefywww.redefy.org
@ziadtheactivist@nicktheactivist@melinda_guo
