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Examine the key components for successful political action committees (PACs) and grassroots programs and how synergies from both can be utilized to maximize results. Discuss how these synergies will advance your government relations program. Examine proven approaches when facing PAC fatigue, how to get your organization out of a PAC rut, how to deal with competing PACs, and how to make your PAC and grassroot programs standout from the competition. Amy Mignogna, senior manager of government affairs, Ohio Society of CPAs Paul Williams, CAE, senior director of government relations, Assisted Living Federation of America
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Re-energizing Your PAC & Grassroots Program
August 18, 200912:45pm-2:00pm
Content Leaders:Amy Mignogna CAE, Senior Manager of Government Relations, Ohio
Society of CPAs
Paul J. Williams CAE, Senior Director of Government Relations, Assisted Living Federation of America
Connecting Great Ideas and Great Peoplewww.asaecenter.org
www.asaecenter.org
Interviews American Hospital Association International Franchise Association Independent Electrical Contractors
Association
www.asaecenter.org
Critical Components for Successful Grassroots Efforts
Timely Communications Effective Website High Member Response Rate
www.asaecenter.org
Most Difficult Grassroots Program Component to Develop
Controlling Member Communications (Flood of Information)
Member Engagement with Elected Officials Via Grassroots Program
Message Calibration
www.asaecenter.org
How Do You Measure Success for Your Grassroots Program?
Did you Win or Lose The Issue? Member Response to Grassroots
Requests Member Evaluation of Grassroots
Requests/Communications Visits to Website if Applicable
www.asaecenter.org
Reporting of Grassroots Activities
Government Relations/Advocacy Newsletters
Association Annual Reports Board of Directors Reports Monthly Updates to Board/Volunteer
Leadership Weekly Twitter Feed Highlights
www.asaecenter.org
Recognition of Grassroots Volunteers
Grassroots Champion Breakfast/Luncheon at Annual Conference
Guest Speaker/Leadership Participation as Part of Recognition Event
Listing in Association Publication Co-Recognition with State Affiliate
Organizations
www.asaecenter.org
Biggest Challenges for Grassroots Programs
Keeping Members Informed and Meeting Expectations (Bill Summary)
Motivating Members to Respond to Grassroots Requests (Letters, Meetings with Legislators, Phone Calls)
Keeping Members on Message
www.asaecenter.org
Biggest Challenges for Grassroots Programs
Ramping Up Dormant Grassroots Program
Reinvigorating Chapter Relationships to Increase Member Participation
How To Cultivate Participation With Diverse Membership
Message Alignment and Subsequent Action for Diverse Membership
www.asaecenter.org
How Do You Avoid Volunteer Burnout in Grassroots Activities
Emphasize Consequences of Being Dis-Engaged
Recognizing Members Daily Challenges and Adapting Strategies to Accommodate These Challenges
Monitor Number of “Alerts” and Action Requests, Integrate Communications
Drive Members to Website Platform
www.asaecenter.orgwww.asaecenter.org
What Do You Do Differently Now in Your Grassroots Program vs a Few
Years Ago Eliminated Overnight Mail Alerts Eliminate Blast Faxes Don’t Jump On Every Application of New
Technology (Blogs, Twitter) Driving More Grassroots Activities to Website
Portals Customized E-Mail, Facebook, Twitter
www.asaecenter.orgwww.asaecenter.org
Good Tips For Developing Effective PACS
Leadership Buy-In and Participation Participatory Fundraising vs Event-Based
Fundraising Develop an Effective Elevator Pitch of
Why Contributing to the PAC is Important Communicate Your Organization’s “Giving
Strategy”, Criteria for Expenditures, Decision Making Process
Integrate PAC with Advocacy Activities
www.asaecenter.orgwww.asaecenter.org
How Do Define Success for Your PAC
Achieving Fundraising Targets Making Effective Strategic
Investments in Candidates Whether or Not They Win or Lose (contrast with many corporate pacs philosophy of equal giving)
% of Supported Candidates Who Won
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Key Indicators for PAC Effectiveness
Total Contributions Overall Proportion of Members Who
Contribute to the PAC Number of New Donors Average Amount of Donation Political Education (Legislators
Knowing What Your Members Do)
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Reporting of PAC Activities Monthly Membership Newsletters
(Contribution Information) Government Relations, Grassroots
Advocacy Newsletters (Semi-Annual Message to Membership of why PAC is Important)
Detailed Information to Board of Directors at least Once A Year
www.asaecenter.orgwww.asaecenter.org
Recognizing PAC Contributors Thank You Reception at Annual
Conference (Exclusive to Contributors, Guest Speakers, Political Pundits*, Recognition in Association Publications)
Special Name Badges at Annual Conference Denoting PAC Contributor
Pins (entry level, max level) Recognize State Affiliates Who Meet
Goals
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Challenges Faced By PACS
Participation in Bad Economy (Monthly Credit Card Contributions)
Legal Compliance e.g. FEC violations, silent auctions, event based fundraising rules (Recognition Based Fundraising)
Never Ending Fundraising Cycle (No When To Lay Off A Bit and Time Your Contribution Messages)
www.asaecenter.orgwww.asaecenter.org
Addressing PAC Fatigue Letter from PAC Chairman and Chief
Volunteer Officer (Beginning of the Year)To Past Year Contributors With Fresh Call to Action for Contributions for New Year
Continue Efforts to Grow Donor Base Utilize Leadership and Peer to Peer
Influence
www.asaecenter.orgwww.asaecenter.org
Dealing with Competitor PACs Message to PAC Members and
Membership Should Talk About How Your Organization and PAC is Laser Focused On Their Interests
Run The Best PAC You Can, Demonstrate Value, Have a Good Elevator Pitch
Consider Soliciting to Shared Members Who Participate in a Governance Capacity With Your Association
www.asaecenter.orgwww.asaecenter.org
Do You Do Anything Different Now In Developing Your PAC Than In
The Past Established Recognition Program Involve PAC Champions In Assisting
with Potential Soliciations (Prior Authorization)
Establishing PAC Retention Metrics Customer Behavior Analysis Applied
to PAC (Find Out Why Customers Come Back)
www.asaecenter.orgwww.asaecenter.org
Grassroots and PACS All Should Work Together for Maximum
Results (PAC Contributors Should Participate in Grassroots Activities and Grassroots Advocates Should Be PAC Contributors)
More Consolidation of Functions Between Association PAC & Grassroots Advocacy Staff (Less of a Silo Mentality)