Text of Q sample travel and tourism webinar slides
1. The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research Rudly Raphael President, qSample Dr. Christine Oschell University of Montana Dr. Simon Hudson University of South Carolina The Rise of Domestic Medical Tourism and Effective Panel Use for Tourism Research
2. Text The Role of Research Panels in Montana Tourism Research Christine Oschell, PhD Director of Survey Research Institute for Tourism and Recreation Research (ITRR) University of Montana
3. Background How does my institute work? Why a panel? Recruiting panel members. Benefits of a panel.
4. Case Study 1: Gas Prices and Travel: What will happen? Panel survey of previous visitors to Montana and those interested in Montana Survey administered March 19- 27, 2012 627 respondents http://surveyanalytics.com/s/1-1442120- 2964638
5. Any Trip MT Trip Would spend less on discretionary items 85% 65% Do less costly activities 83% 64% Would eat out less 71% 54% Stay fewer nights in hotel/motels 65% 45% Change mode of transportation to MT 55% 17% Eliminate trips? 34% 14% How might rising gas prices affect your upcoming pleasure trips?
6. Case Study 2: Flexibility in Montana Travel Panel survey done in February 2013. Yielded 1,363 responses. Informed major decisions for the Montana Office of Tourism. Ease of sharing results. http://surveyanalytics.com/s/1-1442120- 3111942
7. 7 Domestic Medical Travel
8. 8 Agenda What is domestic medical travel? Who are the key players? Why the growth?
9. 9 What is domestic medical travel? Domestic tourism for the primary purpose of invasive, diagnostic, or lifestyle medical treatments.
10. Who are the key players? Medical Tourists Motivated By: Affordability Availability Opportunity to vacation Privacy and anonymity Advanced technology Better quality care Quicker access Medical Brokers Travel Agents Online Agents Employers Insurance Companies Direct Channel Hotels And Resorts Medical Medical Facilities -Invasive -Diagnostic - Lifestyle Demand Intermediaries Supply Source Market Externalities Economy Health System Political System Destination Externalities Destination brand Political Stability Accreditation Accessibility
11. Demand Influenced by: Affordability Availability Opportunity to vacation Privacy and anonymity Advanced technology Better quality care Quicker access 11
12. Intermediaries 12
15. Employers 15
16. Boeing Co. has a similar arrangement for heart surgery at Cleveland Clinic for the companys 83,000 nonunion employees, dependents and retirees. 16
17. PepsiCo employees covered by its health insurance plan can travel to Johns Hopkins Medicine in Baltimore for heart surgery and joint replacements with no out-of-pocket costs. 17
18. Lowes have a deal with Cleveland Clinic making its cardiac care available to employees. 18
19. Supply 19
20. After conducting medical tourism research in other countries, Galichia Heart Hospital decided to challenge itself to see if it could offer comparable prices on heart procedures and other services. By cutting prices, the hospital found it was attracting an additional two medical tourism cases a week, or approximately 100 a year, which generates $1million in incremental revenue per year. 20
21. Oklahoma is positioning itself as the medical tourism destination for oncology care in the U.S. 21
22. 22 Why the growth? 1. Growth in health and wellness 2. A reaction to outbound medical tourism 3. More employers and insurers are offering financial incentives to encourage workers to consider domestic medical 4. The aging population and the baby boomer cohort 5. Consumer trends 6. Destinations see the health sector as an opportunity 7. A recognition of the economic impacts 8. Technology (e.g. Fresenius Medical Care)
23. 1. Growth in health & wellness 23
24. 2. A reaction to outbound medical tourism 24
26. Competing on Customer Service 26
27. 3. Financial incentives In 2009, a supermarket chain in Maine, with 27,000 employees, offered to send its staff needing knee or hip replacements to Singapore. The medical costs would be so low that the company would pay the employees insurance co- payment of about $2,500 and the travel expenses for the employee and a spouse or companion. The move attracted the attention of hospitals in Maine and Boston, who offered to match the Singapore prices. In the following two years, ten employees had the surgery, but all elected to stay in the U.S. 27
28. 4. Aging population: Wooing Zoomers
29. Over the hill? Im just beginning to enjoy the view!
30. 5. Consumer Trends 31
31. Avg.=4 Avg.=2 Average number of vacation days left untaken: Vacation deprivation
32. 6. Destinations see the health sector as an opportunity 33
33. 7. A recognition of the economic impacts 34
34. Questions? For more information about qSample or to request a quote, visit our website at www.qsample.com 35