Corporate: 20350 N. Cave Creek Rd., Suite 130 Phoenix, Arizona 85024 

Online at:  www.ArizonaHears.com 

April 2011 

Dear Friend, 

Now that the cold weather is behind us and the hotter days are quickly approaching, I know that many of you will soon be traveling to your summer homes in cooler climates.  I hope all of you who do travel have a safe trip and we look forward to seeing you in the fall when you return.    

This month, I would like to introduce Celina Fain, Director of Patient Care for our office in Lake Havasu City.  Celina came to PūrTone just over four years ago and began as a Coordinator of First Impressions.   She soon realized the rewards of helping people hear better, so she began studying and successfully passed the Arizona State board written and practical exam.  Shortly thereafter, Celina  became licensed to dispense hearing instruments, with her promotion soon to follow.  After spending most of her life excelling in customer service, Celina says, “Working at PūrTone allows me to help people in a way that truly has meaning and changes lives daily.”

Family is very important to Celina, and staying close to her mother, siblings, nieces and nephews is the reason she moved to Lake Havasu.  Most of all, Celina is very proud of her two daughters.  Celina’s oldest is in her first year at Eastern Arizona College, aspiring to be a police officer, and her youngest will begin this fall at Lake Havasu High School.  Celina helps choreograph routines for the LHHS Band of Knights Color Guard, of which her oldest daughter was captain for two years, and her youngest plans to follow in those footsteps.  Celina also has a boyfriend, who she says provides strength and encouragement to help her achieve her goals and face life’s challenges.    

 As always, I appreciate hearing your comments, suggestions and success stories (we may even share your personal story in our monthly Evidence of Success postcard).  On behalf of all of us at PūrTone, thank‐you in advance for referring your friends and relatives to us as we look forward to being your Hearing Consultants for Life. 

Sincerely, 

Brian Jason Brian Jason, BSM Practice Referral Manager BJason@PurToneUSA.com Corporate 602‐971‐3900 Direct 623‐935‐1700 

 

Celina Fain, HIS DPC 

april showers bring may flowers

This short limerick, an uplifting ditty often repeated

during springtime rains, are encouraging words

to those who have endured the cold and barren

days of winter. It’s a reminder that “warmer

weather is on its way.” As the first green shoots

of new grass and daffodils poke their noses

through the cold and muddy soil, these infant

ornaments of nature make their first appearance

for the season, confirming that spring has, indeed,

come again. The fragile little plants are a refreshing reminder of the “new birth”

associated with springtime.

The celebration of new life fills the warming days of spring, and the egg

is recognized as its universal symbol. Rebirth is seen everywhere, with the

birthing of colts and cattle, the emergence of budding trees and flowers, and

the amazing transformation of caterpillars into butterflies.

The rabbit, known to grow its family in fast and large numbers, is

associated from ancient times with fertility. It is this prolificacy that puts the

rabbit at the top of the list for representing spring, and “new birth”. Some

sources say that the tradition of the “Easter

Bunny” was brought to America by German

immigrants who settled in Pennsylvania in

the 1700’s. It was common among the

German children to build a nest for the

mythical “egg-laying hare”, providing a

place for the unusual creature to put its

colored eggs. They would leave carrots

for the “Osterhaus” to eat. Eventually these

customs traveled through the cities, towns and villages and have, over time,

graduated to include chocolate bunnies, jelly beans, a hunt for colored eggs,

and gifts of all kinds.

And, as we turn the calendar over and “spring” into April, we can’t help

but notice the special dates printed in the squares – beginning with April Fool’s

Day on the first. Many people circle the celebrations of Palm Sunday, Easter and Passover, set in April this year. But the date that

captures everyone’s attention is, of course, smack-dab in the middle of the month: April 15th. To every U.S. citizen,

April 15th is as recognizable as July 4th or December 25th. No one misses … income tax day. For some, this brings

a smile because they know they have a refund coming. But to most, it means pulling out a myriad of records, forms, and tax receipts, a daunting task that is a procrastinator’s biggest nightmare. We hope you’ve already prepared. If not, now’s the time to set that appointment with your CPA or get out your

computer and Turbo-Tax. Uncle Sam awaits!

Your Company Name Presents

FEBRUARY 2010

President’s

corner

Edward Maznio, President

FROM THE PRESIDENT:

Greetings, friends! Life is exciting here at PūrTone. We recently brought our staff members together for our Quarterly Associate Meeting, our first for the year. Our agenda focused on setting systems and staff procedures in place to ensure that PūrTone has the most motivated and productive front office and support staffs, and the most qualified audiology and dispensing professionals that can be found to provide excellence in evaluation and fitting protocols. PūrTone will encompass all of the attributes of the paramount hearing aid dispensing offices that we strive to be for Arizona, with our ultimate goal being to improve our customers’ total hearing experience. We had a lively discussion and received constructive feedback which we anticipate will help us better serve you, our valued clients. During our meeting, we initiated our new Vision Statement, which states, in part: “We will provide a unique high-touch, caring, and worry-free environment and experience for our patients, and look forward to developing loyalty and life-long relationships in return. “PūrTone will provide employee mentorship to produce industry- leading care and accountability for the benefit of our patients, and we will not fear early implementation of cutting-edge technology, systems, vendors or products. PūrTone will…Go First and Lead the Way!” Our team came away from the meeting with clear vision and focus. We believe each of you play an important role and we welcome your input throughout the days ahead. As always, happy hearing!

APRIL 2011

December’s

Client of the Month Congratulations to Harold G. of Glendale, our Client of the Month for December. As always, the Client of the Month receives a free lunch with two friends and PūrTone’s President and Founder, Edward Maznio, at Chili’s Restaurant & Grill.

Call me to find out how YOU can become a Client of the Month!

MARCH’S What is the More Common Name CLIENT OF THE MONTH for ‘Tympanic Membrane’? Congratulations to Boyd M. of Everyone who faxes, emails, or calls in Lake Havasu City, our Client of the the correct answer by the last business Month for March. As always, the day of April, 2011, will be entered Client of the Month will receive a free into a drawing for a Chili’s Restaurant lunch with two friends and PūrTone’s

$25.00 Dining Certificate. President and Founder, The winner will be selected by random Edward Maznio. drawing of participants. February’s Quiz Call me to find out how YOU Question Winner is Gary P. from Peoria. can become a Client of the Month!

Watch for your name next month!

WELCOME, NEW CLIENTS!

Among many others, here are some of the new clients who became members of our

“PūrTone Family” this past month. I’d like to welcome you, and wish you all the best! Celeste M. from Omaha

(referred by Boyd M.)

Rita H. from Lake Havasu City (referred by Clara H.)

Charles S. from Lake Havasu City (referred by Lloyd J.)

Stan K from Surprise (referred by Kent P.)

Edith A. from Buckeye (referred by Barbara G.)

Donald M. from Lake Havasu City (referred by Boyd M.)

Glennel L. from Palo Verde (referred by Marvin J.)

Larry C. from Goodyear (referred by Virginia C.)

** We extend sincere apologies to Tom T. and his referral, Georgia L., both of Goodyear. Last month we erroneously reported Georgia as “George”. We sincerely regret the error.

APRIL’S CALENDAR STARTS WITH APRIL FOOL’S DAY…

Someone asked the question: “Is it possible there is any connection between April being chosen as the month to pay taxes and to celebrate ‘April Fool’s Day’?” Hmm. While thinking that over, here are a few facts about the IRS you may not know:

The average family pays over 38% of their total income to the IRS – which is more than they spend on food and shelter combined.

The federal government spends $10 BILLION per year to pay over 114,000 staff employees!

That’s more than double the CIA, and five times more than the FBI!

If the number of papers the IRS sends out every tax season (8 BILLION PAGES!) were laid end-to-end, it would wrap around the earth 28 times!! The 1040EZ form has 33 pages of instruction!

Over 300,000 trees are cut down each year to print all the forms and documents required by the IRS.

The initial income tax charged in July, 1861 was 3%, on incomes over $800. (That’s equal to $165,000 today, which

will pay 28% in taxes in 2011.) At the present time, the lowest bracket is 10%; the top bracket is 35%.

Funny Bone “A cheerful heart is good medicine…” Proverbs 17:22

A Funny Thing

Happened on the Way

to Better Hearing…

Still getting accustomed to her new status as widow, Diane wasn’t anxious to engage in idle chatter with strangers. But, while sitting under the dryer at the hairdresser, a chatty lady next to her started to make friendly conversation, asking about her work and family, etc.

Diane reluctantly engaged in the small talk and graciously answered the friendly woman’s questions. When the hairdresser was ready to comb out Diane’s perm, Chatty Kathy offered a kind, but erroneous, sign-off: “I hope your husband makes a quick comeback.”

Startled, Diane looked at the woman in dismay. “What do you mean?” she asked. “I hope your husband gets well soon”, the lady responded.

Still perplexed, Diane slowly answered, “I don’t expect that to happen…” To which Chatty Kathy said enthusiastically, “Well, I hope he gets over his disease soon, whatever it is. Have a good day!”

It was then that Diane realized the dear lady had misunderstood when she had told her that Mike was deceased, not “diseased”.

We love giving recognition to our new friends and our wonderful existing clients who are kind enough to refer their friends, family and neighbors to us. Thank you so much for your kind support. We sincerely appreciate you.

HEARING IN “STROBE” CAN BE FRUSTRATING …

HAVE YOU SEEN THE

SCRAMBLED WORDS CALL US TODAY AND

ON THE BACK PAGE? ASK ABOUT OUR

COUPON GOOD UNTIL 04/30/2011

When we test for hearing, we measure how you respond to a series of beeping tones

across a broad range of frequencies. Typically this starts at a very low 250Hz (hertz) and

continues up the scale to the very high frequency of 8000Hz. We often have people ask us

why we check hearing this way when speech isn’t heard in beeping tones, but in words.

Testing with the Pure Tone beeping tones is critical to evaluate where you do hear

certain sounds, and where you don’t. Many patients come to the office and say, “I can

hear someone talking to me; I just don’t understand all of the words clearly.”

Words are made up of a combination of sounds that span the testing range mentioned above. Actually, the

total range of speech covers an even larger spectrum of sound, but the vast majority of English words fall in

the 250Hz - 8000Hz scale. On the testing chart (“audiogram”), the low tone frequencies are recorded on the

left side. This is where many of the dominant vowel sounds are heard. If you put your fingers right on your

“Adam’s Apple” and say the vowel sounds, “A…E…I…”, you can feel the vibration from your voice very

easily. As a rule, you will also hear these sounds quite clearly. These are the more powerful voice sounds

you hear when someone is talking to you from down the hallway in your home, or perhaps from a closet.

You know they are telling you something, but you have no idea what they are saying!

This is the result of hearing some sounds better than others. You likely

hear bits and pieces of words. It can be likened to “hearing through a

strobe light” – parts of sentences seem to “blink in and out.” For

example, you may hear “gold medal winner” as “_old _eda_ __nner”

and your brain just cannot comprehend what you thought you heard.

You try to figure it out: “Who is „old Eda somebody-or-other‟?

Who‟s he talking about?” And this is how you get into trouble trying to

follow a conversation. The speaker’s next words are missed while you’re trying to figure out what you “heard”.

In the English/American language, we have some vowel sounds in the higher ranges, but this is

mainly where some of the more difficult (“soft consonant”) sounds are heard. Again, if you put your fingers on

your Adam’s Apple and speak the softer phonetic sounds (“th”, “f” or “s”), you will quickly note the lack of

vibration that these sounds create. These sounds are made with the tongue and lips, rather than in the throat.

Obviously, these sounds are softer and more challenging to hear than the stronger vowel sounds tested above.

So… why does all this matter? Most hearing losses fall in the high-frequency range and cause

great difficulty for the listener. If you feel like you “hear through a strobe light”, give us a call. A hearing test

will reveal if you need to bring your hearing back into focus. Remember, we’re here to help.

1. EASTER BASKET

2. SUNRISE SERVICE

3. MATZAH BALL SOUP

4. CHOCOLATE EGGS

5. PALM SUNDAY

6. PASSOVER FEAST

7. PEEPS AND JELLY BEANS

8. RESURRECTION

9. COLORED EGG HUNT

10. EASTER BUNNY

11. EASTER BONNETS

ON PARADE

Do you spend extended periods of time listening to a particular

electronic device, such as your television, stereo, etc.? This could include things like a music program, an iPod or an MP3 player, or “over-the-internet” programs such as ‘YouTube’. In most cases, if you do have a particular system that you prefer, chances are we have equipment available that can help you hear your favorite program(s) very clearly.

The whole hearing industry is starting to manufacture converters that very easily plug into a selected device, sending the program’s signal directly into your hearing aids for better clarity. While using off-the-shelf amplifiers (like TV Ears) offers analog sound louder in your ears, the new “streamers” have digital sound that travels through the program right into your hearing aids! This provides you a crisper, clearer voice or musical tone that is balanced to compensate for your specific hearing loss. All of this without the heavy weight or nuisance of a headset in your ears!

An exciting added benefit to these “streamers” is that you can watch television and carry on a conversation with someone in the room. You can also hear other sounds such as a doorbell or telephone, because you still have the option to hear all the sounds in your environment while receiving a direct signal from your chosen electronic device (tv, stereo, etc.). If you are interested in learning more about how these systems can benefit you, and keep your viewing/listening partner happy by keeping the volume down, call us today and ask about “the streamer I read about in the newsletter.”

Answers can be found inside on page 3.

1. SETRKAETSABE – BUNNY LEAVES THIS

2. ISCRVEUSENIERS – PREDAWN MEETING

3. BLSMTPHOLAZAUA – SEDER BROTH

4. GCOEETLHOSCAG – SPECIAL BUNNY TREAT

5. ADPYSMNULA – THINK DONKEY AND SHEAVES

6. SFPSTAVERSAEO – JEWISH CELEBRATION

7. PELNAJEBSLEPYNESAED – TWO EASTER

CANDY FAVORITES

8. RCOURSENRITE – TO RISE FROM DEATH

9. OHCLGNROGODEEUT – KIDS LOVE THE SEARCH

10. EBSNTYRAUNE – MYTHICAL CHARACTER

11. NSTNEBRTSPAEDENORAEO – PROUD DISPLAY OF HATS

*HINT: SEVERAL PUZZLES CONTAIN

MORE THAN ONE WORD OR

MAY INCLUDE THE WORD “AND”

q1

COPYRIGHT – AUDIOGENIC, INC. – ALL RIGHTS RESERVED

LOONEY LAW: BODY OIL USED TO SHOW OFF A BODYBUILDER’S BICEPS IS CONSIDERED A LEGITIMATE TAX DEDUCTION.

STREAMIN’ ALONG…

FUN FACTS: THERE ARE 526 TAX FORMS FOR U.S. CITIZENS TO USE. THE EASIEST FORM, THE 1040-EZ, HAS 33 PAGES OF INSTRUCTIONS!

PūrTone Corporate Office

20350 N. Cave Creek Rd., Ste. 130 Phoenix, Arizona 85024 602-971-3900 or 888-614-HEAR E-Mail: HealthyHearing@PurToneUSA.com Web: www.ArizonaHears.com