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Changing Physical Activity Behaviour
Mediators for behavioural change
MediatorsMechanisms through which an intervention (strategy) is believed to influence physical activity behaviour
Self EfficacyConfidence in your ability to be active within specific circumstances (for example, even when you are tired)
Individual
• Print and web-based media
• Counselling• Processes of
change
Population
• Environmental change
• Policy• Mass media
Strategies to PromotePhysical Activity
Individual -Cognitive Strategies
Increasing Knowledge Encourage individual to read
and think about P.A.
Being Aware of risks Provide the individual with
the message that being inactive is very unhealthy.
Caring about the consequences to others Encourage the person to
recognise how their inactivity affects their family, friends and co-workers.
Comprehending benefits Assist the individual to
understand the personal benefits of being physically active.
Increasing healthy opportunities. Help the individual increase
their awareness of opportunities to be physically active
Individual - Behavioural Strategies
Substituting alternatives Encourage the individual to
participate in physical activity when they are tired, stressed, or unlikely to want to be physically active.
Enlisting social support Encourage the individual to
find a family member, friend, or co-worker who is willing and able to provide support for being active.
Rewarding yourself Encourage the individual to
praise themselves and reward themselves for being physically active
Committing yourself Encourage the individual to
make promises, plans and commitments to be active.
Reminding yourself Teach the individual how to
set up reminders to be active, such as keeping comfortable
shoes in the car/office, ready for use at any time
Data Analysis (Optional) Complete the student activity on page
46 of Nelson Physical Education VCE Units 3 & 4.
Print and Web-based MediaPrint media can promote
PA in; Booklets Brochures & handoutsIt is available from; Recreational centres Regional Sports
Assemblies Health care centres School and workplaces Mail outsDoesn’t require internet
access.
Web bases media promotes PA through;
Interactive websites Works through the stages
of change Great short term value –
not long term
Counselling options
Telephone counseling and automated telephone-delivered advice
Programmed to call people automatically including during convenient times.
Collect data for PA research.
Counseling for people living in isolated or remote areas
Social support for older adults if not familiar with using web-based technologies.
Health-professional counseling
• Advice from GPs is often highly regarded.
• GPs sometimes prescribe PA instead of a prescription for medication.
Counselling strategies
Assessing Motivational Readiness
Matching processes of change with motivational
readiness
Identifying opportunities to
be active
ContractingEnlisting social support
Reminder systems
Gradual programming Tailoring
Thinking Things Through Complete the questions on page 51 of
Nelson Physical Education VCE Units 3 & 4.
Population – Environment
Alterations to the social or physical environment to increase level of
activity
Removing barriers or impediments to
people being active
Introducing new resources and/or
facilities to increase activity
Pop
ula
tion
–
En
vir
on
men
t
Population - Policy
Laws, regulations, rules or understandings that
are adopted on a collective basis to guide
behaviour
Legislation is formal, documented policies that are governed by
law
Organisational appropriate behaviour
in a particular organisation
Population – Mass MediaReach groups of individuals using a medium other than personal contact or face to
face meetings
TV/Radio broadcastsBillboards, posters and cinema
commercialsPrint media (newspapers/mags)
Web-based Interactive info
Increasing awareness of PAProvides info on health benefits
Provides info on non-health benefitsProvides info about consequencesRaises awareness of community
based programsMotivates individuals to take action
Thinking Things Through Complete the questions on page 56 of
Nelson Physical Education VCE Units 3 & 4.