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WWW.UKPHYSIOS.ORG "Physiotherapists Profit Through Visibility"

Physio First Members Need To Be More Friendly

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Page 1: Physio First Members Need To Be More Friendly

PHYSIO FIRST MEMBERS NEED TO BE MORE 

WWW.UKPHYSIOS.ORG"Physiotherapists Profit Through Visibility"

FRIENDLY

Page 2: Physio First Members Need To Be More Friendly

In this study of

500 members only 8% achieved

the basics!

Page 3: Physio First Members Need To Be More Friendly

1GOOGLE MY

BUS INES S

A Verified Page

Photos

Hours of Business 

At least 1 Review

A Clinic Website 

That is Mobile Friendly

(Soon to be compulsory

for Google Search)

Physio First Directory 

Email link is NOT:

@hotmail.co.uk

@btinternet.com

@aol.com etc

WEBS I T E BAS I C

BRAND ING

2 3

THE BASICS

Page 4: Physio First Members Need To Be More Friendly

www.UKPhysios.org

A 1000% Improvement

in Physio First members

achieving "Basic Online

Visibility"

TARGET

Page 5: Physio First Members Need To Be More Friendly

The first 846 entries in

Physio First's  'Find a

Therapist' Directory were

analysed and 500 'unique'

clinics were identified.

I did not include individuals

who worked for someone

else or in a Private Hospital.

Only the clinic principal was

counted.

Page 6: Physio First Members Need To Be More Friendly

For each entry:

The individual or their clinic was

searched for online.

Their website was checked for

Mobile Friendliness.

Page 7: Physio First Members Need To Be More Friendly

1GOOGLE MY

BUS INES S

A Verified Page

Photos

Hours of Business 

At least 1 Review

A Clinic Website 

That is Mobile Friendly

(Soon to be compulsory

for Google Search)

Physio First Directory 

Email link is NOT:

@hotmail.co.uk

@btinternet.com

@aol.com etc

WEBS I T E BAS I C

BRAND ING

2 3

THE BASICS #2

Page 8: Physio First Members Need To Be More Friendly

MOBILE- FRIENDLY WEBSITESoon to be COMPULSORY on Google Search

Image credit: Entrepreneur.com

Page 9: Physio First Members Need To Be More Friendly

PHYSIO FIRST SURVEY

Remember, I only counted clinic

principals in the 500.

Likewise, private hospital staff were

excluded!

WEBSITE

64.8% OF PHYSIO FIRST

MEMBERS HAVE A WEBSITE

ASSOCIATED WITH THEIR

NAME/CLINIC

Page 10: Physio First Members Need To Be More Friendly

PHYSIO FIRST SURVEY

So:

Why does every clinic/business in

the first 500 not have a website?

It is 2017, not 1997, isn't it?

THAT MEANS THAT...

35.2% OF PHYSIO FIRST

MEMBERS DO NOT HAVE A

WEBSITE ASSOCIATED WITH

THEIR NAME/CLINIC

Page 11: Physio First Members Need To Be More Friendly

MOBILE-FRIENDLY WEBSITE

Google now ranks Mobile Friendly

Websites preferentially compared to

non-friendly.

Which means that your site is

PENALISED if it is not Mobile-Friendly.

Page 12: Physio First Members Need To Be More Friendly

There is talk of excluding non-friendly

websites from the search results soon.

"It is not going to be years. I would

guess, later this year (2017)

sometime."

ONLY 28% OF PHYSIO FIRST

MEMBERS HAVE A MOBILE-

FRIENDLY WEBSITE

MOBILE-FRIENDLY WEBSITE

Page 14: Physio First Members Need To Be More Friendly

PHYSIO FIRST SURVEY

MOBILE-FRIENDLY WEBSITE

ONLY A DISAPPOINTING 28%

OF CLINICS/MEMBERS COMPLY

WITH GOOGLE'S CURRENT

RECOMMENDATIONS!

TOGETHER LET'S TRIPLE THAT!

Page 15: Physio First Members Need To Be More Friendly

OUR TARGET

 85% OF PHYSIOTHERAPY CLINICS 

By 31 December 2018

 WITH A MOBILE-FRIENDLY

WEBSITE

(as measured through Physio First)

Page 16: Physio First Members Need To Be More Friendly

WE CAN HELP YOU

BUILD YOUR UNIQUE,

PATIENT-ORIENTATED

MOBILE-FRIENDLY

WEBSITE

Contact [email protected]