• Pharmaguy’s Select List of Big Pharma Companies with Corporate Facebook Accounts

PHARMA ON FACEBOOK

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Pharma on Facebook

TOP PHARMA COMPANIES USING FACEBOOK

As of 28 December 2016

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Pharma on Facebook

SHARE OF FACEBOOK LIKES

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Pharma on Facebook

BAYERBayer’s Facebook page features posts about science but also includes whimsical topics such as how to untangle Christmas lights and “Cow fun facts.”

http://bit.ly/BayerUSFB

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Pharma on Facebook

JOHNSON & JOHNSON

J&J’s Facebook page features babies right up at the top of the page and focuses mostly on beauty products, but it also has posts about health care (e.g., diabetes), and corporate issues. It responds to viewers queries such as why cotton swabs were discontinued in the U.S.

It includes a summary of “community guidelines” as well as a link to J&J’s “full social media community guidelines.”

http://bit.ly/JNJFB

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Pharma on Facebook

NOVO NORDISKNovo’s Facebook page features the #KnowYourRisk Twitter hashtag in the cover photo.

This hashtag was submitted to Symplur by @THEdeedeebg, whoever that is.

The hashtag is used by Novo and patients organizations in support of World Diabetes Day, which was first introduced in 1991 to raise awareness about diabetes.

http://bit.ly/FBnovo

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

BOEHRINGER INGELHEIM

BI’s Facebook currently features awareness of IPF.

“In 2017,” says a post, “we’re continuing our commitment to raising awareness of the rare and serious lung disease #IPF, or idiopathic pulmonary fibrosis. Get involved – share these stats to inform others.”

Like Novo Nordisk and other pharma companies, BI promotes a Twitter campaign via a hashtag, which is used by other organizations such as a charity to raise money for respiratory research.

http://bit.ly/BIonFB

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

PFIZER

Pfizer’s Facebook features a silent video about “a medical device that looks like a video game” and claims it “could detect early signs of Alzheimer’s disease.”

The video game is called Project Evo and was developed by Akilito treat cognitive conditions, including ADHD and Alzheimers(http://sco.lt/7iSFhx).

http://bit.ly/FBPfizer

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

GSK

GSK’s Facebook features Flumoji, an Android app being tested by MIT and GSK to see if it can speed up identification of flu outbreaks.

“Real-time tracking of seasonal flu outbreaks is key,” says GSK. “However, researchers have yet to find a tracking mechanism that’s fast and reliable enough to support testing of potential #flu treatments in clinical trials.”

GSK uses the #Flumoji hashtagto promote this via Twitter as well.

http://bit.ly/GSKonFB

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

NOVARTIS

The Novartis corporate Facebook page features its recent World Health Day “Rise Above Heart Failure” initiative with Queen Latifah, the American Heart Association, and UCLA.

This campaign included a live panel discussion broadcast via Facebook Live (http://sco.lt/6caCxN).

http://bit.ly/FBNovartis

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

BMS

The BMS corporate Facebook page features a concept regarding the common cold.

“What if a new generation of science could harness the resilience and endurance of the cold virus to help fight off diseases like cancer?”

What if indeed!

http://bit.ly/BMSonFB

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

SANOFI

The Sanofi corporate Facebook includes an update to a video posted in October, 2015, announcing a recall of Auvi-Q, which was among the Top 10 drugs advertised on TV that year (http://sco.lt/8KZEAb).

Note that this page is NOT “verified,” which means that Facebook has not confirmed that it is an authentic Page for this business or organization. The Astrazeneca FB page is also not verified.

http://bit.ly/FBsanofi

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

MERCK

Merck’s verified Facebook (@MerckBeWell) page features working at Merck with videos of scientists and their personal stories. One such video is titled “Humans for Health.”

In the left column are links to “Commenting Guidelines” and “Adverse Event Reporting.”

http://bit.ly/FBMerck

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

ASTRAZENECA

The AstraZeneca US Community Connections Facebook page, like Sanofi’s page, is not verified.

The page features the volunteer and charitable efforts of AZ employees, but also includes many disease awareness posts.

http://bit.ly/AstraZonFB

2017. Pharma Marketing Network. All rights reserved.

Pharma on Facebook

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