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PERSONALIZED MEDICINE’S EFFECT ON ONCOLOGISTS’ TREATMENT REGIMENS APRIL, 2016 PREVIEW OF

Personalized Medicine's Effect on Oncologists' Treatment Regimens

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PERSONALIZED MEDICINE’S EFFECT ON ONCOLOGISTS’ TREATMENT REGIMENSA P R I L , 2 0 1 6

P R E V I E W O F

REPORT OVERVIEW

WHAT YOU WILL LEARN

One aspect of personalized medicine is certain; it is complicated. If you happen to have a highly scientific background, you actually may be able to define the term. However, if you polled five people very familiar with personalized medicine, you should expect to hear five different definitions.

ISR wanted to understand where oncologists stand on the topic of personalized medicine. We interviewed 101 US-based, board-certified oncologists to gather their views on how familiar they are with personalized medicine, how they are treating patients, what tests are being used and which will be used more, and how their patient treatment regimens could evolve in the future.

59 PAGES

101 ONCOLOGISTS

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

MAJOR SECTIONS:1. Current Landscape

2. Genetic Tests and Patient Care

3. Clinical Trial Views

D A T A C O L L E C T I O N I N Q 1 , 2 0 1 6

2 0 - M I N U T E W E B - B A S E D

S U R V E Y

1 0 1 O N C O L O G I S T S F R O M T H E U N I T E D

S T A T E S

• Oncologists’ familiarity with personalized medicine, and perceptions related to hype vs. tangible benefit

• Future predictions for the use and benefits related to personalized medicine in oncology, including potential hurdles to adoption

• Percentage of patients requesting personalized medicine vs. percentage of oncologists suggesting personalized medicine to patients

• Current number of patients treated using genetic tumor profiling vs. oncologists’ predictions for the number in 3 years

• Oncologists’ interest in conducting clinical trials using genetic tumor profiling

• What tests oncologists perform, and how the data are used and stored for use in future clinical trials

F U L L T A B L E O F C O N T E N T S O N N E X T P A G E

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

TABLE OF CONTENTSFOR FULL TABLE OF CONTENTS, PLEASE DOWNLOADTHE FULL PREVIEW AT:

HTTPS://WWW.ISRREPORTS.COM/REPORTS/PERSONALIZED-MEDICINES-EFFECT-ON-ONCOLOGISTS-TREATMENT-REGIMENS/

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

Introduction

INTRODUCTION

4www.ISRreports.com ©2016 Personalized Medicine’s Effect on Oncologists’ Treatment Regimens

INTRODUCTIONWelcome to ISR’s Personalized Medicine’s Effect on Oncologists’ Treatment Regimens report�

If you have been in the pharmaceutical industry for any length of time, it is likely that you have heard of the term “personalized medicine�” If you happen to have a highly scientific background, you actually may be able to define the term� However, if you polled five people very familiar with personalized medicine, you should expect to hear five different definitions�

Personalized medicine got a shot in the arm (maybe a pun) in January 2015 when President Obama from the United States indicated during his State of the Union address that the US would “unveil details about the Precision Medicine Initiative, a bold new research effort to revolutionize how we improve health and treat disease� Launched with a $215 million investment in the President’s 2016 Budget, the Precision Medicine Initiative will pioneer a new model of patient-powered research that promises to accelerate biomedical discoveries and provide clinicians with new tools, knowledge, and therapies to select which treatments will work best for which patients�” Further details on the initiative, including where the money is going and what the goals are, can be found at https://www�whitehouse�gov/the-press-office/2015/01/30/fact-sheet-president-obama-s-precision-medicine-initiative�

One aspect of personalized medicine is certain; it is complicated� For example, perhaps the posterchild for personalized medicine is Genentech’s Herceptin� The

Herceptin

HER2Biomarker

Reimbursem

ent

Oncology

Limited Access

Targeted

Precision MedicineInitiativeG

en

etic

following is a description of Herceptin: “Herceptin is a monoclonal antibody that interferes with the HER2/neu receptor� Its main use is to treat certain breast cancers� The HER receptors are proteins that are embedded in the cell membrane and communicate molecular signals from

S A M P L E P A G E :

INTRODUCTION

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

Introduction

CURRENT LANDSCAPE

15www.ISRreports.com ©2016 Personalized Medicine’s Effect on Oncologists’ Treatment Regimens

Oncologist familiarity with personalized medicineWithout providing a definition of personalized medicine, one-third of US-based oncologists categorize themselves as being “very familiar, I have a complete understanding of the concepts surrounding personalized/precision treatments for oncology patients�”

“How familiar are you with the concept(s) surrounding personalized/precision treatments for oncology patients?” (n=101)

PERSONALIZED MEDICINE’S EFFECT ON ONCOLGISTS’ TREATMENT REGIMENS 14

Oncologist familiarity with personalized medicine Without providing a definition of personalized medicine, one-third of US-based oncologists categorize themselves as being “very familiar, I have a complete understanding of the concepts surrounding personalized/precision treatments for oncology patients.” “How familiar are you with the concept(s) surrounding personalized/precision treatments for oncology patients?”(n=101)

After asking the “familiarity” question to begin the survey, respondents were provided with the following definition: “For the purposes of this research study, we define personalized medicine as the tailoring of medical treatment to the individual characteristics of each patient. The approach relies on scientific breakthroughs in our understanding of how a person's unique molecular and genetic profile makes them susceptible to certain diseases.”

Very familiar, I have a complete

understanding of them32%

Familiar, have a basic understanding

of them44%

I’ve heard of them, but could not define

them17%

Have never heard of them

7%

After asking the “familiarity” question to begin the survey, respondents were provided with the following definition:

“For the purposes of this research study, we define personalized medicine as the tailoring of medical treatment to

the individual characteristics of each patient. The approach relies on scientific breakthroughs in our understanding

of how a person’s unique molecular and genetic profile makes them susceptible to certain diseases.”

© Industry Standard Research

S A M P L E P A G E :

ONCOLOGIST FAMILIARITY WITH PERSONALIZED MEDICINEWithout providing a definition of personalized medicine, one-third of US-based oncologists categorize themselves as being “very familiar, I have a complete understanding of the concepts surrounding personalized/precision treatments for oncology patients.”

C L O S E R L O O K

There are statistical differences in how oncologists from different practice settings (hospital, university, physician-owned) responded to this question.

Learn more in the full report: www.ISRreports.com

PERSONALIZED MEDICINE’S EFFECT ON ONCOLGISTS’ TREATMENT REGIMENS 14

Oncologist familiarity with personalized medicine Without providing a definition of personalized medicine, one-third of US-based oncologists categorize themselves as being “very familiar, I have a complete understanding of the concepts surrounding personalized/precision treatments for oncology patients.” “How familiar are you with the concept(s) surrounding personalized/precision treatments for oncology patients?”(n=101)

After asking the “familiarity” question to begin the survey, respondents were provided with the following definition: “For the purposes of this research study, we define personalized medicine as the tailoring of medical treatment to the individual characteristics of each patient. The approach relies on scientific breakthroughs in our understanding of how a person's unique molecular and genetic profile makes them susceptible to certain diseases.”

Very familiar, I have a complete

understanding of them32%

Familiar, have a basic understanding

of them44%

I’ve heard of them, but could not define

them17%

Have never heard of them

7%

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

Introduction

CURRENT LANDSCAPE

19www.ISRreports.com ©2016 Personalized Medicine’s Effect on Oncologists’ Treatment Regimens

Total (n=101)

Rural (n=11)

C

Suburban (n=40)

D

Urban (n=50)

E

Much more hype than tangible benefit to personalized/ precision oncology treatments today

13% 9% 18% 10%

Somewhat more hype than tangible benefit to personalized/ precision oncology treatments today

35%55%

E45%

E22%

Somewhat more tangible benefit than hype to personalized/ precision oncology treatments today

37% 9% 28%50% C, D

Much more tangible benefit than hype to personalized/ precision oncology treatments today

16% 27% 10% 18%

Statistical differences

Rural oncologists (55%) and suburban oncologists (45%) are more likely than urban oncologists (22%) to indicate “the healthcare industry will view personalized oncology treatments as somewhat more hype than tangible benefit” three years from now�

Urban oncologists (50%) are more likely than rural oncologists (9%) and suburban oncologists (28%) to indicate “the healthcare industry will view personalized oncology treatments as providing a somewhat more tangible benefit than hype” three years from now�

While not tested for statistical significance, urban oncologists seem more likely to view personalized medicine as having more tangible benefit (68%) than rural oncologists (38%) and suburban oncologists (38%)�

S A M P L E P A G E :

STATISTICAL DIFFERENCESThe full data are available in the report, which can be downloaded from www.ISRreports.com.

D A T A I N F U L L R E P O R T

Introduction

SMARTER QUESTIONS SMARTER ANSWERS

FOR ADDITIONAL SAMPLE PAGES, PLEASE DOWNLOAD THE FULL PREVIEW AT:

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Introduction

SMARTER QUESTIONS SMARTER ANSWERS

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Introduction

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